Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

RSS | Login | Register

Green

Positive energy will boost solar messaging

Jigar Shah, Carbon War Room April 01, 2012

While fear definitely sells headlines, fear headlines in the world of climate do not make change happen.

Greenpeace facilitates Ken-Barbie breakup for the rainforest's sake

Emory Sullivan January 01, 2012

Greenpeace needed a compelling effort to pressure companies to go with a more environmentally friendly paper supplier.

Funding cleantech

Beth Krietsch January 01, 2012

Cleantech executives are relying on comms to secure funds in a market struggling to sustain long-term growth and challenged by corporate failures.

Green Choice Solar picks Zion & Zion

Beth Krietsch November 08, 2011

TEMPE, AZ: Following a competitive review, Green Choice Solar has selected Zion & Zion for PR, branding, and web development support.

Strata Solar appoints French/West/Vaughn AOR

Brittaney Kiefer October 19, 2011

RALEIGH, NC: Strata Solar, a provider of solar energy systems and installations for commercial and residential buildings, has selected French/West/Vaughn (FWV) as AOR.

Recyclebank bolsters brand with its 'Green Your Home' challenge

Emory Sullivan September 01, 2011

Recyclebank expanded its curbside recycling rewards program so that individuals not served by curbside recycling could be rewarded for green actions.

Timberland rallies around Arbor Day

Tanya Lewis August 12, 2011

Timberland and corporate communications AOR Cone launched an Arbor Day campaign this year to reinforce the company's environmental leadership.

US consumers' interest in green brands continues to rise, study says

MONTEREY, CA: Seventh Generation, Whole Foods, and Tom's of Maine topped the list of most popular green brands among US consumers this year, according to the ImagePower Global Green Brands Study, which also found that more than 60% of people want to buy from environmentally responsible companies.

Enchanted Rock Vodka launch uses green messaging to target Texans

Tanya Lewis May 13, 2011

Texas-based Rebecca Creek Distillery asked Concussion, which has worked with the company on various PR projects, to develop a media relations-based campaign to help promote its ultra premium Enchanted Rock Vodka in the Texas market shortly after it launched late last year.

Economic issues more important than environment for US consumers

Sheelagh Doyle June 10, 2010

MONTEREY, CA: The economy, rather than the environment, continues to be the top concern for US consumers, according to the 2010 Image Power Green Brands Survey.

It's easy being 'green,' but true value is to attain sustainability

Jim Nail May 01, 2010

If your CEO comes into your office and says, "We need to green up our image. Go launch a PR campaign," what would you do?

Marketers prepare for Earth Day

Alexandra Bruell April 19, 2010

Hope you've been recycling. If not, your news feed, inundated with Earth Day stories, will make you feel bad about yourself and remind you about the greater good.

Harvest Power names Greenough AOR

Erica Morris March 05, 2010

BOSTON: Harvest Power, a developer of energy and compost facilities, named Greenough Communications its AOR.

Economy prompts brands to show another shade of 'green'

Aarti Shah March 01, 2010

Earlier this year, Seventh Generation, a Vermont-based manufacturer of green cleaning products, launched its new line of disinfecting wipes and sprays with an expansive, integrated marketing campaign that connects green with personal health.

Ron Antonette launches own firm

Kimberly Maul February 26, 2010

LONG BEACH, CA: Ron Antonette, previously the head of Fleishman-Hillard's consumer marketing practice group, launched his own firm, R. Antonette Communications.

Moving from green announcement to total stakeholder engagement

Mark Grundy February 26, 2010

At the Copenhagen Summit in December, policymakers, celebrities, and CEOs filled the hotels; 200-plus global media gathered in one location; 190 heads of state flew into one airport; investors and philanthropists littered the restaurants; more than 20,000 youth prepared for mass demonstrations.

Debunking the 'green fatigue' myth

Mark Grundy February 24, 2010

I spent a lot of time last fall with multiple domestic and international clients who wished to attend the Copenhagen Climate Summit for media opportunities.

Delivering for your clients on green in 2010

Mark Grundy February 22, 2010

Whether it is packaging, water, green buildings, carbon footprints, or emission reduction, I am always surprised by the level of disconnect between clients' aspirations for their policy initiatives and the media's appetite.

Barbara's Bakery hires FH

Aarti Shah January 13, 2010

PETALUMA, CA: Barbara's Bakery, an all-natural foods company, has hired Fleishman-Hillard as its AOR.

COP15 offers green positioning on global stage

Jaimy Lee December 04, 2009

Hundreds of private and public companies, media outlets, governments, nonprofits, research organizations, and unions will meet in Copenhagen early next week for the United Nation's climate change conference.

Vollrath launches green communication service

Erica Morris November 11, 2009

MILWAUKEE: Vollrath Associates launched EcoVAntage, a new green-friendly communication service.

Yoox introduces Earth Day comms initiative

Alexandra Bruell April 14, 2009

YOOX, a Milan-based Internet retail platform for a number of luxury fashion brands, as well as its own e-retailer Yoox.com, is launching a green initiative on...