HOUSTON: Shell has invested in a multimillion-dollar marketing campaign to communicate the protective benefits of its nitrogen-enriched gasolines.

BURLINGTON, VT: Seventh Generation has launched an expansive brand awareness effort for its environmentally responsible home cleaning products.

Hundreds of private and public companies, media outlets, governments, nonprofits, research organizations, and unions will meet in Copenhagen early next week for the United Nation's climate change conference.

NEW YORK: Porter Novelli partnered with the Copenhagen Climate Council to promote its work and the upcoming UN Climate Change Conference via communications and social media.

BOSTON: New England Lincoln Mercury is in the midst of its first social media-only campaign, "Follow Me to Bliss," which supports the fuel-efficient 2010 Lincoln Mercury Milan Hybrid.

In April, Cosentino, a Spain-based stone surfaces company, introduced Eco, a new kitchen and bathroom surface product comprising 75% recycled materials.

David Kendall and John J. Strauss (both veteran Hollywood writers, directors, and producers) co-created AngryGreenGirl.com, a site that makes green "sexy" by using attractive women characters to educate men on environmental issues.

John Lusk, VP of marketing at WhitePages, explains that consumers and advertisers were confused about the difference between Whitepages.com and the printed phonebook.

Amid growing concern about effective recycling of consumer-goods packaging, skin- care brand Origins launched an in-store cosmetic packaging recycling program.

As Clayton Homes, a Berkshire Hathaway company, prepared to publicly unveil its i-house, which features numerous green technologies, it tapped into blogger interest in innovation and environmental issues.