The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.

Earlier this year, Seventh Generation, a Vermont-based manufacturer of green cleaning products, launched its new line of disinfecting wipes and sprays with an expansive, integrated marketing campaign that connects green with personal health.

In April, Cosentino, a Spain-based stone surfaces company, introduced Eco, a new kitchen and bathroom surface product comprising 75% recycled materials.

David Kendall and John J. Strauss (both veteran Hollywood writers, directors, and producers) co-created AngryGreenGirl.com, a site that makes green "sexy" by using attractive women characters to educate men on environmental issues.

John Lusk, VP of marketing at WhitePages, explains that consumers and advertisers were confused about the difference between Whitepages.com and the printed phonebook.

Amid growing concern about effective recycling of consumer-goods packaging, skin- care brand Origins launched an in-store cosmetic packaging recycling program.

As Clayton Homes, a Berkshire Hathaway company, prepared to publicly unveil its i-house, which features numerous green technologies, it tapped into blogger interest in innovation and environmental issues.

Last February, Amerimar Enterprises opened Hutton Hotel, a moderately priced luxury property with numerous green features and practices, in Nashville, TN.

Michael Waldholz, a veteran journalist who was part of the team that won a Pulitzer Prize in 1997 for AIDS reporting, joined Bloomberg News in 2005 after working for The Wall Street Journal for 25 years.

IC Bus is a school-bus manufacturer, and the first to offer hybrid buses. This year, longtime agency Ketchum worked with it to create a campaign to reach students and parents directly.