green media

At the Copenhagen Summit in December, policymakers, celebrities, and CEOs filled the hotels; 200-plus global media gathered in one location; 190 heads of state flew into one airport; investors and philanthropists littered the restaurants; more than 20,000 youth prepared for mass demonstrations.

Whether it is packaging, water, green buildings, carbon footprints, or emission reduction, I am always surprised by the level of disconnect between clients' aspirations for their policy initiatives and the media's appetite.

Joel Makower is reporting on a slew of layoffs in green journalism: “For all the media reports about a surge in ‘green jobs,’...