Green And Clean Tech

Deutsche Bank raises awareness about global warming

Tonya Garcia July 01, 2009

NEW YORK: In its continuing efforts to build awareness about climate change, Deutsche Bank unveiled The Carbon Counter, a 70-foot high digital billboard located near New York's Madison Square Garden that tracks the atmospheric concentration of greenhouse gases in real time.
 

Corporate sustainability is key to survival

Lou Thompson July 01, 2009

Corporate sustainability is here to stay. The real question is how long it will take for the C-suite and boards of directors to adopt a business approach that goes well beyond the traditional means of creating and developing corporate value.
 

Toyota's Prius teams up with GSTV for social media effort

Alexandra Bruell June 18, 2009

TORRANCE, CA: Toyota and Michigan-based Gas Station TV (GSTV) recently partnered to launch "Prius Neighborhood," a social media initiative to promote Toyota's new Prius and GSTV's cause-related efforts.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

Sage acquires JDG

Frank Washkuch June 15, 2009

VIENNA, VA: Sage Communications acquired JDG Communications, an agency specializing in work for government entities, the agency announced today.
 

Internal comms can boost companies' environmental innovation

Kyle Cahill June 12, 2009

'Marketing should never be involved in sustainability strategies until the very end.' I heard those words recently from a senior environmental manager at a sustainability conference in Chicago.
 

Port of Los Angeles adds government affairs agency

Kimberly Maul June 09, 2009

LOS ANGELES: The Port of Los Angeles' government affairs team hired Gephardt Group, effective at the beginning of April.
 

'New York Observer,' advocacy group launch NYFi site

Frank Washkuch June 05, 2009

NEW YORK: The New York Observer and the Personal Democracy Forum, a conference and Web site on technology, politics, and society, launched the New York Future Initiative (NYFi) site on June 2 to engage consumers about New York City's development in the 21st century.
 

Portland Development Commission hires Metropolitan Group

Kimberly Maul June 05, 2009

PORTLAND, OR: The Portland Development Commission hired the Metropolitan Group for strategic communications and branding support for several projects within the commission.
 

Georgia launches first multimedia campaign to encourage recycling

Tonya Garcia June 04, 2009

ATLANTA: The Georgia Department of Community Affairs (DCA) launched its first multimedia campaign on June 1 to increase recycling statewide. It is the DCA's first campaign about recycling.
 

LVMH announces New York biking initiative

Alexandra Bruell June 04, 2009

NEW YORK: Paris-based LVMH has introduced an initiative challenging Fashion Institute of Technology (FIT) students to design bike apparel and gear, an effort that aims to further LVMH's sustainability efforts in the US.
 

Weber Shandwick unveils social innovation practice

Frank Washkuch June 03, 2009

NEW YORK: Weber Shandwick announced the launch of its global social innovation specialty practice on June 2.
 

Farmers infuse local flavor to new effort for Lay's Potato Chips

Tonya Garcia June 01, 2009

Earlier this year, PepsiCo's Frito-Lay division began to reposition its Lay's Potato Chips brand around a new emotional theme, "Happiness is Simple," in hopes that it would connect with Americans nationwide.
 

Obama's ambitious agenda prompts a boost in issues-based communications

Jaimy Lee June 01, 2009

As a new president and Democratic Congress took control this January, companies in already highly regulated industries prepared for an onslaught of government attention.
 

Under the microscope: Chevron's video tactics

Tonya Garcia June 01, 2009

Chevron recently produced a video to tell its side of a $27 billion lawsuit it is facing in Ecuador.
 

Interview: Kitty Morgan, 'Better Homes and Gardens'

Tonya Garcia May 29, 2009

Kitty Morgan, executive editor of Better Homes and Gardens (BHG) since 2006, oversees content planning and creation for the magazine. She spoke with PRWeek about why BHG is so popular and the best ways to reach women readers.
 

Levi's bold stance hits the mark

May 29, 2009

Levi's recently took a bold step and visibly aligned its brand with those that support gay marriage rights.
 

Ketchum names three associate directors

Frank Washkuch May 27, 2009

NEW YORK: Ketchum appointed Esty Pujadas, Mike Doyle, and Nick Ragone associate directors, effective immediately.
 

Interview: Bob Buderi

Jaimy Lee May 22, 2009

Bob Buderi is editor-in-chief and founder of Xconomy, a Cambridge, MA-based news site, with bureaus in San Diego and Seattle. The site covers the IT, life sciences, energy, and venture capitalist industries.
 

Jackson Spalding adds clients

Kimberly Maul May 19, 2009

ATLANTA: Jackson Spalding added three new clients to its roster during the first quarter of 2009, including real estate company Cousins Properties and Dominium Benefits, an employee benefits brokerage and human resources consultancy.
 

Microbia hires Media Logic for brand support

Jaimy Lee May 19, 2009

LEXINGTON, MA: Microbia, an industrial biotechnology company, hired Media Logic as its AOR in April.
 

Discovery Communications appoints Patterson VP, international communications

Frank Washkuch May 12, 2009

SILVER SPRING, MD: Discovery Communications announced May 11 that it appointed Chance Patterson VP of international communications, effective immediately.
 

Public affairs pros discover new areas of opportunity

Craig McGuire April 29, 2009

From recovering housing markets and corporate handouts to the latest green strategies and tightening regulations, sweeping change is afoot in Washington. In addition to the big issues on everyone's radar, there are emerging opportunities for public affairs pros.
 

Bicycling rides trends to broaden interest

David Ward April 27, 2009

Though bicycling has been around for well over a century, bike makers and cycling advocates realize the importance of coming up with fresh angles to maintain media interest.
 

Garnering attention for the right reasons

Craig McGuire April 27, 2009

Marketing a firm requires the same amount of detail and dedication as any other client.
 

Makovsky launches environmental consulting consortium

Tonya Garcia April 24, 2009

NEW YORK: Interraction, a multidisciplinary consortium of environmental consulting firms cofounded by Makovsky & Company, has launched to provide clients with an integrated approach to climate change and sustainability issues.
 

Interraction consortium launches

Tonya Garcia April 22, 2009

NEW YORK: Interraction, a multidisciplinary consortium of environmental consulting firms cofounded by Makovsky & Company CEO Kenneth Makovsky, has launched.
 

US most likely to produce the next big innovation, investor survey says

Tonya Garcia April 21, 2009

NEW YORK: The US is most likely to produce the next big innovation, according to the second Investors in Innovation survey conducted by Waggener Edstrom Worldwide.
 

Primo goes 'green' for its launch

Tanya Lewis April 14, 2009

Primo Water Corp. (PWC) hired Porter Novelli last spring to help launch its single-serve water, which is packaged in eco-friendly bottles made from plant-derived bioplastic.
 

CSR graduates to 'must-have' status

Terry Catchpole April 13, 2009

"Despite centuries-long practices of despoliation and pollution, almost every responsible corporation in the world is moving away from destructive practices and trying to institute more sustainable ones, and all of them have turned to NGOs to assist, teach, inspire, and urge them on." - Paul Hawken, Blessed Unrest.
 

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