Green And Clean Tech

Video contest fuels interest in Drive Smarter Challenge

Tanya Lewis March 01, 2010

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.
 

Economy prompts brands to show another shade of 'green'

Aarti Shah March 01, 2010

Earlier this year, Seventh Generation, a Vermont-based manufacturer of green cleaning products, launched its new line of disinfecting wipes and sprays with an expansive, integrated marketing campaign that connects green with personal health.
 

Moving from green announcement to total stakeholder engagement

Mark Grundy February 26, 2010

At the Copenhagen Summit in December, policymakers, celebrities, and CEOs filled the hotels; 200-plus global media gathered in one location; 190 heads of state flew into one airport; investors and philanthropists littered the restaurants; more than 20,000 youth prepared for mass demonstrations.
 

Delivering for your clients on green in 2010

Mark Grundy February 22, 2010

Whether it is packaging, water, green buildings, carbon footprints, or emission reduction, I am always surprised by the level of disconnect between clients' aspirations for their policy initiatives and the media's appetite.
 

IMG's Fern Mallis on Fashion Week's new eco effort

Alexandra Bruell February 18, 2010

IMG, the company that produces New York Fashion Week, worked with sponsors Tetra Pak and O.N.E. Natural Experience, as well as the CarbonNeutral Company, to reduce 2010 Fall Fashion Week emissions - travel, accommodations, energy use, etc. - to net zero.
 

Shell shifts message on its nitrogen-enriched gas to reflect changing consumer priorities

Chris Daniels January 14, 2010

HOUSTON: Shell has invested in a multimillion-dollar marketing campaign to communicate the protective benefits of its nitrogen-enriched gasolines.
 

Seventh Generation begins brand awareness push

Chris Daniels January 13, 2010

BURLINGTON, VT: Seventh Generation has launched an expansive brand awareness effort for its environmentally responsible home cleaning products.
 

George Foreman hires Levine for new product launch

Alexandra Bruell January 07, 2010

LOS ANGELES: George Foreman hired Levine Communications Office to promote the launch of his environmentally friendly cleaning products.
 

Companies should wade into the climate fight

Sheila Gruber McLean December 11, 2009

The release of e-mails suggesting that scientists may have distorted climate change data just as the world's attention turns to Copenhagen has turned a rare opportunity for substantive debate into a media storm reminiscent of a middle school food fight.
 

COP15 offers green positioning on global stage

Jaimy Lee December 04, 2009

Hundreds of private and public companies, media outlets, governments, nonprofits, research organizations, and unions will meet in Copenhagen early next week for the United Nation's climate change conference.
 

Cosentino shows beauty and value of green as it debuts Eco in the US

Alexandra Bruell December 01, 2009

In April, Cosentino, a Spain-based stone surfaces company, introduced Eco, a new kitchen and bathroom surface product comprising 75% recycled materials.
 

Porter Novelli launches campaign with Copenhagen Climate Council

Kimberly Maul November 30, 2009

NEW YORK: Porter Novelli partnered with the Copenhagen Climate Council to promote its work and the upcoming UN Climate Change Conference via communications and social media.
 

New England Lincoln Mercury creates social media campaign

Christina Capodice November 18, 2009

BOSTON: New England Lincoln Mercury is in the midst of its first social media-only campaign, "Follow Me to Bliss," which supports the fuel-efficient 2010 Lincoln Mercury Milan Hybrid.
 

Bikinis help build Web site brand

Tanya Lewis October 16, 2009

David Kendall and John J. Strauss (both veteran Hollywood writers, directors, and producers) co-created AngryGreenGirl.com, a site that makes green "sexy" by using attractive women characters to educate men on environmental issues.
 

Rasky Baerlein adds three clients

Jaimy Lee October 02, 2009

BOSTON: Rasky Baerlein Strategic Communications is now working with software company CA on state and local matters; Fidelity National Financial; and Viridity Energy, a smart grid company.
 

WhitePages works to ban printed phonebook

Tanya Lewis October 02, 2009

John Lusk, VP of marketing at WhitePages, explains that consumers and advertisers were confused about the difference between Whitepages.com and the printed phonebook.
 

Cereplast retains IRth Communications

Christina Capodice October 01, 2009

HAWTHORNE, CA: Cereplast, a bioplastics manufacturer, retained IRth Communications, an IR and communications firm that focuses on renewable and sustainable services
 

Origins freshens up its recycling program to boost in-store traffic

Alexandra Bruell October 01, 2009

Amid growing concern about effective recycling of consumer-goods packaging, skin- care brand Origins launched an in-store cosmetic packaging recycling program.
 

Different features make i-house more inviting to various markets

Frank Washkuch October 01, 2009

As Clayton Homes, a Berkshire Hathaway company, prepared to publicly unveil its i-house, which features numerous green technologies, it tapped into blogger interest in innovation and environmental issues.
 

Timberland selects Wyclef for CSR, product collaboration

Alexandra Bruell September 30, 2009

STRATHAM, NH: Timberland partnered with Wyclef Jean, musician and reputed social activist, to launch a multi-tier global marketing initiative in line with its social activism program, Earthkeepers.
 

Amerimar Enterprises drives national awareness for Nashville hotel

Tanya Lewis September 25, 2009

Last February, Amerimar Enterprises opened Hutton Hotel, a moderately priced luxury property with numerous green features and practices, in Nashville, TN.
 

Journalist Q&A: Michael Waldholz, Bloomberg News

Jaimy Lee September 18, 2009

Michael Waldholz, a veteran journalist who was part of the team that won a Pulitzer Prize in 1997 for AIDS reporting, joined Bloomberg News in 2005 after working for The Wall Street Journal for 25 years.
 

1366 Technologies selects Greenough Communications

Aarti Shah September 14, 2009

BOSTON: Solar energy company 1366 Technologies has enlisted Greenough Communications to build awareness of its innovations among manufacturers, investors, and green industry influencers.
 

Schwartz announces three wins

Jaimy Lee September 10, 2009

WALTHAM, MA: Schwartz Communications has added three AOR clients to its cleantech and green PR practices since July.
 

Video: Carla Fantoni, director of marketing, Tetra Pak

Alexandra Bruell August 28, 2009

Alexandra Bruell talks to Carla Fantoni, director of marketing at global carton supplier Tetra Pak, about the company's consumer efforts targeting influencers in the lifestyle arena.
 

Carton packaging supplier Tetra Pak increases consumer PR

Alexandra Bruell August 27, 2009

VERNON HILLS, IL: Tetra Pak, a global supplier of carton packaging, is ramping up its consumer-facing PR, a departure from its more typical b-to-b efforts. In the US, it is trying to generate awareness of the environmental and health benefits of carton packaging among influencers in the consumer lifestyle arena.
 

Experiential marketer devising sustainability guidelines

Tonya Garcia August 26, 2009

ATLANTA: Experiential marketing agency Ignition is aiming to deepen its commitment to sustainability by creating a set of guidelines to reduce the footprint for all of its campaigns and events.
 

Helix Wind hires Stern & Co.

Kimberly Maul August 14, 2009

SAN DIEGO: Helix Wind, a renewable energy company, has hired Stern & Co. for media relations and PR counsel.
 

YourVive selects Brodeur Partners

Tonya Garcia August 10, 2009

NEW YORK: YourVive, a members-only online marketplace for green products, has selected Brodeur Partners for communications and Web development services.
 

IC Bus effort picks up kids and parents

Tanya Lewis August 01, 2009

IC Bus is a school-bus manufacturer, and the first to offer hybrid buses. This year, longtime agency Ketchum worked with it to create a campaign to reach students and parents directly.
 

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