Green And Clean Tech

Funding cleantech

January 01, 2012

Cleantech executives are relying on comms to secure funds in a market struggling to sustain long-term growth and challenged by corporate failures.
 

Green Mountain brews Fair Trade promotion

October 11, 2010

WATERBURY, VT: Green Mountain Coffee Roasters is re-introducing, via PR, its signature blend and Vermont Country Blend with new Fair Trade beans and certification.
 

BP still cleaning up mess of a response to oil spill in Gulf

June 01, 2010

No one in their right mind would want to be in the shoes of BP chief executive Tony Hayward at the moment, despite the fact that he leads one of the world's largest corporations.
 

DC Influencer Q&A: Marv Fertel, CEO and president, Nuclear Energy Institute

June 01, 2010

Nuclear Energy Institute CEO and president Marv Fertel talks to Jaimy Lee about reinforcing clean- energy and job-creation messaging.
 

CSR Roundtable: Responsible business

, June 01, 2010

CSR has evolved from a separate business practice to an integrated part of many organizations' PR strategies.
 

CSR is not a shield against corporate missteps

Robert Tappan May 28, 2010

The recent fortunes and misfortunes of BP demonstrate how fragile a corporate reputation can be in the face of a crisis.
 

Employee involvement vital to success in sustainability

, May 01, 2010

Last month, Verizon launched an employee communications campaign designed in part to generate ideas on how the company can improve its sustainability efforts.
 

Seventh Generation makes a move toward change

April 23, 2010

Seventh Generation's director of PR Chrystie Heimert explains that as a maker of environmentally responsible household products, the company is naturally interested in toxic chemical reform legislation.
 

Marketers prepare for Earth Day

April 19, 2010

Hope you've been recycling. If not, your news feed, inundated with Earth Day stories, will make you feel bad about yourself and remind you about the greater good.
 

Duke Energy's Roche leads amid industry change

April 01, 2010

Duke Energy's chief communications officer is helping to create the right message during a critical time for the company and the energy industry at large.
 

Video contest fuels interest in Drive Smarter Challenge

March 01, 2010

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.
 

Economy prompts brands to show another shade of 'green'

March 01, 2010

Earlier this year, Seventh Generation, a Vermont-based manufacturer of green cleaning products, launched its new line of disinfecting wipes and sprays with an expansive, integrated marketing campaign that connects green with personal health.
 

Moving from green announcement to total stakeholder engagement

Mark Grundy February 26, 2010

At the Copenhagen Summit in December, policymakers, celebrities, and CEOs filled the hotels; 200-plus global media gathered in one location; 190 heads of state flew into one airport; investors and philanthropists littered the restaurants; more than 20,000 youth prepared for mass demonstrations.
 

Delivering for your clients on green in 2010

Mark Grundy February 22, 2010

Whether it is packaging, water, green buildings, carbon footprints, or emission reduction, I am always surprised by the level of disconnect between clients' aspirations for their policy initiatives and the media's appetite.
 

Video: IMG's Fern Mallis on Fashion Week's new eco effort

February 18, 2010

IMG, the company that produces New York Fashion Week, worked with sponsors Tetra Pak and O.N.E. Natural Experience, as well as the CarbonNeutral Company, to reduce 2010 Fall Fashion Week emissions - travel, accommodations, energy use, etc. - to net zero.
 

Shell shifts message on its nitrogen-enriched gas to reflect changing consumer priorities

January 14, 2010

HOUSTON: Shell has invested in a multimillion-dollar marketing campaign to communicate the protective benefits of its nitrogen-enriched gasolines.
 

Seventh Generation begins brand awareness push

January 13, 2010

BURLINGTON, VT: Seventh Generation has launched an expansive brand awareness effort for its environmentally responsible home cleaning products.
 

George Foreman hires Levine for new product launch

January 07, 2010

LOS ANGELES: George Foreman hired Levine Communications Office to promote the launch of his environmentally friendly cleaning products.
 

Companies should wade into the climate fight

Sheila Gruber McLean December 11, 2009

The release of e-mails suggesting that scientists may have distorted climate change data just as the world's attention turns to Copenhagen has turned a rare opportunity for substantive debate into a media storm reminiscent of a middle school food fight.
 

COP15 offers green positioning on global stage

December 04, 2009

Hundreds of private and public companies, media outlets, governments, nonprofits, research organizations, and unions will meet in Copenhagen early next week for the United Nation's climate change conference.
 

Cosentino shows beauty and value of green as it debuts Eco in the US

December 01, 2009

In April, Cosentino, a Spain-based stone surfaces company, introduced Eco, a new kitchen and bathroom surface product comprising 75% recycled materials.
 

Porter Novelli launches campaign with Copenhagen Climate Council

November 30, 2009

NEW YORK: Porter Novelli partnered with the Copenhagen Climate Council to promote its work and the upcoming UN Climate Change Conference via communications and social media.
 

New England Lincoln Mercury creates social media campaign

November 18, 2009

BOSTON: New England Lincoln Mercury is in the midst of its first social media-only campaign, "Follow Me to Bliss," which supports the fuel-efficient 2010 Lincoln Mercury Milan Hybrid.
 

Bikinis help build Web site brand

October 16, 2009

David Kendall and John J. Strauss (both veteran Hollywood writers, directors, and producers) co-created AngryGreenGirl.com, a site that makes green "sexy" by using attractive women characters to educate men on environmental issues.
 

Rasky Baerlein adds three clients

October 02, 2009

BOSTON: Rasky Baerlein Strategic Communications is now working with software company CA on state and local matters; Fidelity National Financial; and Viridity Energy, a smart grid company.
 

WhitePages works to ban printed phonebook

October 02, 2009

John Lusk, VP of marketing at WhitePages, explains that consumers and advertisers were confused about the difference between Whitepages.com and the printed phonebook.
 

Cereplast retains IRth Communications

Christina Capodice October 01, 2009

HAWTHORNE, CA: Cereplast, a bioplastics manufacturer, retained IRth Communications, an IR and communications firm that focuses on renewable and sustainable services
 

Origins freshens up its recycling program to boost in-store traffic

October 01, 2009

Amid growing concern about effective recycling of consumer-goods packaging, skin- care brand Origins launched an in-store cosmetic packaging recycling program.
 

Different features make i-house more inviting to various markets

Frank Washkuch October 01, 2009

As Clayton Homes, a Berkshire Hathaway company, prepared to publicly unveil its i-house, which features numerous green technologies, it tapped into blogger interest in innovation and environmental issues.
 

Timberland selects Wyclef for CSR, product collaboration

September 30, 2009

STRATHAM, NH: Timberland partnered with Wyclef Jean, musician and reputed social activist, to launch a multi-tier global marketing initiative in line with its social activism program, Earthkeepers.
 
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