Global

Bringing the outside in is key to strengthening reputation

Sheldon Jones, Novartis February 01, 2012

All businesses that rely on good stakeholder relations treat reputation as a key corporate asset.
 

IPG acquires Nicole Weber, adds firm to Golin network

January 19, 2012

CHICAGO: Interpublic Group has acquired German consumer lifestyle agency Nicole Weber Communications, which it will add to GolinHarris' European network.
 

Barilla expands nutrition efforts to the US

October 27, 2011

PARMA, ITALY: Italian food company Barilla has expanded its Barilla Center for Food & Nutrition (BCFN) efforts to include the US.
 

Department of Commerce arm sells USA Today on value of its global education effort

October 01, 2011

The Department of Commerce's International Trade Administration's primary media goal is to raise awareness for President Obama's National Export Initiative.
 

Fleishman-Hillard launches Global China Practice

September 15, 2011

ST LOUIS: Fleishman-Hillard has created a Global China Practice to support the expansion of growing Chinese businesses.
 

Brand focus spurs companies to broaden global bandwidth

September 01, 2011

Several years ago, communications at Samsung North America was primarily driven by the leadership teams within its business units.
 

Smirnoff and Madonna team up for global campaign

August 19, 2011

NORWALK, CT: Smirnoff has launched its global Nightlife Exchange Project for the second year in a row, but this time, the vodka company teamed up with Madonna.
 

Grant Thornton taps John Vita as head of global comms

July 08, 2011

LONDON: Grant Thornton International, a worldwide consultancy with member firms in 100 countries, has hired John Vita as its global head of communications, public policy and external affairs.
 

Newsmaker: Angela Buonocore, ITT Corporation

July 01, 2011

Thirty years' experience is proving handy as ITT Corporation's CCO prepares for its impending spinoff into three entities - and the PR challenges that come with that.
 

Video: Jennifer Risi, Ogilvy Public Relations

June 10, 2011

PRWeek's Bernadette Casey speaks with Ogilvy's Jennifer Risi about changes in the media influence landscape.
 

An education of value

Amanda Glasgow, MSLGROUP June 06, 2011

As the global economy has reshaped and redefined itself in the shadow of the global recession, I can say, as a seasoned global PR professional, that one thing will remain true: Americans will buy toothpaste.
 

LG Electronics selects iCrossing as digital AOR

June 01, 2011

NEW YORK: After a competitive bid, LG Electronics selected iCrossing as global digital AOR for its global marketing office.
 

Obama's comms team faced enormous challenges

May 06, 2011

By any stretch of the imagination the last week has been an extraordinary one - and one that highlighted in no uncertain terms the definition of what constitutes a modern global media event.
 

Burson hires Travatello; beefs up global brand, consumer practice

May 03, 2011

NEW YORK: Burson-Marsteller has hired Lisa Travatello as global brand and consumer marketing practice chair and creative director, a new role aimed at growing the firm's practice.
 

Multinationals recognize the need for global coordination

May 01, 2011

Multinational companies are increasingly developing coordinated public affairs strategies and campaigns for global issues.
 

Nervous US work force poses comms obstacle to free trade

April 01, 2011

President Obama promised in January to double US exports over the next five years, a goal the administration says could create up to 2 million jobs in the US.
 

LG Display names H&K its global AOR

March 30, 2011

SEOUL: LG Display, which manufactures materials for TVs, monitors, mobile products, and other applications, hired Hill & Knowlton (H&K) as its global AOR, following a competitive review.
 

P&G, Teva partner for global OTC venture

March 24, 2011

Procter & Gamble and Teva Pharmaceuticals said the two companies would combine their over-the-counter businesses outside of North America.
 

Atomic partnered with Huntsworth to open sister agency before acquisition

March 23, 2011

SAN FRANCISCO: Atomic PR worked with Huntsworth to open a sister agency in February, a month before the London-based holding company acquired Atomic for $13.3 million.
 

H&K adds first energy global practice director

March 17, 2011

WASHINGTON: Hill & Knowlton appointed Duncan Burns its first global practice director for energy.
 

Study: Middle East youth desire democracy

March 15, 2011

NEW YORK: Almost 75% of Middle East youth say that the recent unrest, such as in Egypt and Libya, will have a positive impact on the lives of the people in their country, according to a new study released by Burson-Marsteller.
 

Burson-Marsteller promotes execs in Latin America

March 15, 2011

MIAMI: Burson-Marsteller promoted Ramiro Prudencio to CEO and Santiago Hinojosa to chairman of the firm's Latin America operations.
 

Edelman wins multimillion-dollar Hilton global AOR bid

March 10, 2011

NEW YORK: Following a multimillion-dollar competitive review that began at least six months ago, Hilton Worldwide hired Edelman as its global AOR, as well as AOR for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts.
 

Richardson to chair APCO's global advisory offering

February 23, 2011

WASHINGTON: APCO Worldwide named former New Mexico governor and Energy Secretary Bill Richardson the chairman of Global Political Strategies, the international advisory group that the agency launched last year.
 

Agency network of the future takes shape

February 18, 2011

Since our focus is on PR agencies at the moment, due to our ongoing gathering of data for PRWeek's annual Agency Business Report, it's worth looking again at what the agency network of the future will look like.
 

Burson launches global political practice

February 17, 2011

WASHINGTON: Burson-Marsteller launched the Government and Political Services (GPS) Group, a global practice aimed at corporate and political clients and staffed by executives from Burson-Marsteller, Penn Schoen Berland, and Prime Policy Group.
 

Saudi Arabia taps Ketchum for PR counsel

February 09, 2011

WASHINGTON: The Kingdom of Saudi Arabia hired Ketchum to provide PR support for the annual Global Competitiveness Forum, which was held in Riyadh in January, according to a federal filing.
 

Saunders replaces Bell as FH regional president

February 01, 2011

LONDON: John Saunders, Fleishman-Hillard's regional president for Continental Europe and Ireland, has taken on additional responsibility for the firm's operations in the UK and Africa.
 

Edelman promotes Phillips to lead EMEA region

January 10, 2011

NEW YORK: Edelman promoted its UK CEO Robert Phillips to lead the firm's Europe, Middle East, and Africa operations.
 

GlobalHealth PR expands network

December 17, 2010

WASHINGTON: GlobalHealth PR added three agencies to its network - Guess What PR in Lisbon, Alert Media Communications in Warsaw, and Paradigma Pel Comunicación in Buenos Aires.
 
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