Gideon Fidelzeid

 
Gideon Fidelzeid is managing editor at PRWeek. Follow him on Twitter: @gfidelzeid
 

Recent Articles

Video: Chris Robichaud, PMK-BNC

April 20, 2012

PRWeek's Gideon Fidelzeid speaks with Chris Robichaud, CEO of PMK-BNC, about the agency's corporate communications practice and how it's applying science to pop culture.
 

Video: Matt Bourne, Major League Baseball

April 06, 2012

PRWeek's Gideon Fidelzeid speaks with Matt Bourne, VP of business PR at Major League Baseball, about the second annual MLB Fan Cave.
 

Knicked in the bud

March 16, 2012

Jeremy Lin is - though we might have to say "was" in the near future - a PR God-send. The obscure Harvard-educated, undrafted, Asian-American point guard's meteoric rise to the starting five of the New York Knicks is the stuff of which Hollywood movies - and brand marketers' dreams - are made.
 

A reason to say.... Yahoo!

March 08, 2012

Yahoo has earned a solid reputation for conveying the news, but when it comes to making or shaping the news, it has taken a backseat to Facebook, Twitter, Pinterest, Tumblr, the list goes on.
 

Mitt doing better with math than momentum

March 07, 2012

By winning six of 10 states on Super Tuesday, Mitt Romney solidified his position as the GOP frontrunner, but he didn't deliver anything close to a knockout punch.
 

Romney looks to rebound from "win"

March 01, 2012

Nobody can accuse the former Massachusetts governor of not spending enough, so it's fair to say his message simply isn't getting across to enough voters - even in his home state. Taken a step further, his delivery lacks passion. Perhaps that's starting to change.
 

Student of the Year finalists provide textbook PR example

March 01, 2012

One of my favorite PRWeek functions is judging the Student of the Year category.
 

Newsmaker: Paul Hicks, NFL

February 01, 2012

After guiding the NFL during the 2011 lockout, its EVP of comms and public affairs is quarterbacking efforts on issues from player safety to global expansion.
 

Andy Rooney's impact will last a lot longer than "60 Minutes"

December 01, 2011

Andy Rooney would probably abhor what I'm about to propose, but ever since his passing on November 4, I couldn't help but think how much of a pioneer he was to the modern-day media landscape.
 

Rewarding day for the industry

November 30, 2011

This morning, I had the good fortune to attend the NAFE (National Association For Female Executives) 2011 Women of Excellence Awards. Elise Mitchell, CEO of Mitchell Communications Group, was among the 11 winners and she merits much congratulations.