Gideon Fidelzeid

PRWeek's Gideon Fidelzeid speaks with Chris Robichaud, CEO of PMK-BNC, about the agency's corporate communications practice and how it's applying science to pop culture.

PRWeek's Gideon Fidelzeid speaks with Matt Bourne, VP of business PR at Major League Baseball, about the second annual MLB Fan Cave.

Jeremy Lin is - though we might have to say "was" in the near future - a PR God-send. The obscure Harvard-educated, undrafted, Asian-American point guard's meteoric rise to the starting five of the New York Knicks is the stuff of which Hollywood movies - and brand marketers' dreams - are made.

Yahoo has earned a solid reputation for conveying the news, but when it comes to making or shaping the news, it has taken a backseat to Facebook, Twitter, Pinterest, Tumblr, the list goes on.

By winning six of 10 states on Super Tuesday, Mitt Romney solidified his position as the GOP frontrunner, but he didn't deliver anything close to a knockout punch.

Nobody can accuse the former Massachusetts governor of not spending enough, so it's fair to say his message simply isn't getting across to enough voters - even in his home state. Taken a step further, his delivery lacks passion. Perhaps that's starting to change.

One of my favorite PRWeek functions is judging the Student of the Year category.

After guiding the NFL during the 2011 lockout, its EVP of comms and public affairs is quarterbacking efforts on issues from player safety to global expansion.

Andy Rooney would probably abhor what I'm about to propose, but ever since his passing on November 4, I couldn't help but think how much of a pioneer he was to the modern-day media landscape.

This morning, I had the good fortune to attend the NAFE (National Association For Female Executives) 2011 Women of Excellence Awards. Elise Mitchell, CEO of Mitchell Communications Group, was among the 11 winners and she merits much congratulations.