General Mills

General Mills focuses on grassroots to help Hispanics stay healthy

Kimberly Maul October 05, 2009

General Mills kicked off the second year of its "Mente Sana en Cuerpo Sano" (Sound Body, Sound Mind) campaign, encouraging Hispanic families to incorporate...

General Mills courts bloggers with events at headquarters

Aarti Shah August 28, 2009

This week General Mills invited more than 40 bloggers to its company headquarteres for an “Eat & Greet." Mostly “mommy” and frugal-living bloggers attended. They created...

General Mills targets niche audience with gluten-free products

Tonya Garcia July 08, 2009

Audiences far and wide recognize General Mills for its food products. Now the company is targeting a very niche set of diners with the introduction...

FDA warns Cheerios about health claims

Jaimy Lee May 12, 2009

The Food and Drug Administration (FDA) has turned its eye to Cheerios' claim that the cereal is clinically proven to lower cholesterol.

The government...

More on multicultural

Kimberly Maul April 24, 2009

In working on the April 27 cover story "Brands buoy multicultural efforts despite recession," I spoke to many great communications professionals in the multicultural...