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General Electric
IPREX and corporations talk reputation management
Kimberly Maul
May 18, 2009
On Friday my colleague Jaimy Lee and I attended a panel discussion that was part of the
IPREX
Annual Meeting in New York: "The Great Reputation...
GE launches business and marketing health initiative
Jaimy Lee
May 11, 2009
General Electric (GE)
launched
"healthymagination," a business and marketing initiative, this week. The effort is a successor to GE's "ecomagination" initiative.
The...
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