Gary Sheffer

Awards ran gamut from Sheffer to Jolie to Monroe

March 02, 2012

We're so proud the PRWeek Awards dinner is regarded as the industry's big night of the year and the Oscars of the PR world - the buzz in the room is unparalleled, and last night's event was no exception.
 

Award winners must show real business benefits

July 29, 2011

Awards season is upon us again and the call for entries for the PRWeek Awards has already gone out, which automatically turns thoughts to those perennial client mantras of measurement, effectiveness, and return on investment.
 

Before he was VP of corp comms for GE

March 01, 2010

Gary Sheffer, the subject of our March Newsmaker, spent several years in journalism and politics before joining the ranks of corporate communications.
 

Sheffer navigates GE challenges with political savvy

March 01, 2010

Gary Sheffer, GE's VP of communications and public affairs, is helping to build a more skilled team to deal with the myriad messages coming out of the conglomerate.
 
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