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Gaming

Zynga discovers a friend in Baldwin

Frank Washkuch January 01, 2012

Reporters and PR pros alike are familiar with the "quiet period" - the months-long stretch when a pre-IPO company doesn't share much of anything with the public - and doesn't get much positive publicity in return.

Century 21 locates prime real estate to draw home buyers

Tanya Lewis November 01, 2011

Century 21 made its first foray into the social gaming world during last spring's home-buying season when it bought virtual real estate in Ngmoco's mobile game We City, which allows players to build and share virtual cities.

A hero emerges at LG texting contest

Lindsay Stein October 01, 2011

Five years ago, LG Electronics USA developed a contest to find the fastest and most accurate texter in the US.

Discovery Bay Games taps MWW as AOR

Beth Krietsch July 12, 2011

NEW YORK: Following a competitive review, Discovery Bay Games hired MWW Group as AOR to help establish it as a market leader in the tablet apps, games, and accessories market.

U.S. Digital Gaming hires Pollack as AOR

Beth Krietsch June 06, 2011

LOS ANGELES: U.S. Digital Gaming (USDG), the California-based developer of a legally-compliant online gaming system for government agencies, state regulators, and key operators, hired The Pollack PR Marketing Group (PPMG) as its AOR.

Healthcare game changer

Mark Davis, GCI Health April 22, 2011

More people are playing Farmville than watching Dancing with the Stars.

Nintendo hires Gordon in corporate affairs

Jaimy Lee March 04, 2011

REDWOOD CITY, CA: Nintendo of America named Cynthia Gordon VP of corporate affairs, starting March 14.

Rise of social games prompts comms to adjust its strategy

Jason Shuffler October 01, 2010

In July, the Walt Disney Company paid up to $763 million for Playdom, the Mountain View, CA-based social game developer, far more than the roughly $400 million Electronic Arts paid for London-based Playfish in 2009.

Wonacott signs online gaming clients

Jason Shuffler August 21, 2010

LOS ANGELES: Digital entertainment companies Sanrio Digital and Heatwave Interactive chose Wonacott Communication to lead their PR efforts, including Sanrio's upcoming release of its Hello Kitty online game.

Farmville firm Zynga grabs another MySpace vet

Kimberly Maul August 16, 2010

Zynga hired Owen Van Natta, former MySpace CEO, as EVP of business operations.

Sony Online Entertainment hires Shift as AOR

Kimberly Maul May 21, 2010

SAN DIEGO: Sony Online Entertainment, the gaming division of Sony, hired Shift Communications as AOR, effective mid-May.

Sony PlayStation hires Voce, Access/Ketchum

Aarti Shah March 16, 2010

FOSTER CITY, CA: Sony Computer Entertainment America hired Voce Communications and Access Communications to work on its PlayStation business, following a competitive review.

Mount Airy Casino Resort hires Rubenstein PR

Alexandra Bruell February 26, 2010

MOUNT POCONO, PA: Mount Airy Casino Resort has hired Rubenstein Public Relations to handle its PR and messaging.

Wonacott Communications gains three gaming clients

Kimberly Maul February 08, 2010

LOS ANGELES: Wonacott Communications added three clients in the online gaming industry: Ndoors Interactive, Meteor Games, and Sleepy Giant.

FTC warns against marketing violent entertainment to children

Kimberly Maul December 04, 2009

The entertainment industry can do more to curb marketing of violent entertainment to children, the Federal Trade Commission said in its latest review of the industry.

Energizer powers Rock Band Rock-A-Thon

Kimberly Maul December 02, 2009

HOUSTON: Energizer Advanced Lithium batteries powered and sponsored a Rock Band Rock-A-Thon over Thanksgiving weekend, reaching out to its core demographic about the event through social media.

American Airlines shoots to score with Hispanic travelers

Kimberly Maul December 01, 2009

American Airlines is working to interact with Hispanic consumers through various online strategies in 2009.

Hasbro travels a popular road to mark Candy Land's 60th birthday

Kimberly Maul November 01, 2009

To celebrate Candy Land's 60th anniversary, Hasbro turned San Francisco's famed Lombard Street into a huge version of the board game.

Nasonex encourages allergy sufferers to play a new game

Kimberly Maul November 01, 2009

Schering-Plough used an online game to promote its Nasonex allergy medication, reminding consumers that allergies happen year-round.

American Airlines plays soccer to court Hispanic consumers

Kimberly Maul September 25, 2009

FORT WORTH, TX: American Airlines launched an online soccer game September 24 as a way to interact with soccer fans and especially the Hispanic community.

Atari's 'Ghostbuster' launch exceeds own expectations

Tanya Lewis September 18, 2009

Atari and DKC faced several challenges in launching "Ghostbusters: The Video Game" on June 16.

Graffiti Entertainment hires Frazer Nash

Kimberly Maul September 16, 2009

REDWOOD CITY, CA: Gaming company Graffiti Entertainment, a subsidiary of Signature Devices, hired Frazer Nash Communications to oversee its North American PR.

Effective consumer outreach proves to be fun and games

Kimberly Maul September 01, 2009

Online games targeting a more casual participant are attracting a wider audience, including more women, due in part to ease of play, the free or low cost, and overall popularity of video games.

ASSE promotes workplace safety with 'Zombies'

Kimberly Maul August 20, 2009

DES PLAINES, IL: The American Society of Safety Engineers (ASSE) launched its first online PR campaign, reaching out to teens about workplace safety through an online game: "Don't be a Zombie at Work."

National Geographic raises awareness of games portal

Frank Washkuch August 05, 2009

WASHINGTON: National Geographic is conducting media and blog outreach, as well as social media promotions to build awareness of its new casual gaming portal, National Geographic Ventures, launched July 15.

Online game offers unique interaction with brand

Kimberly Maul July 07, 2009

HONOLULU: Recent Nielsen figures reported that video game usage is up despite the recession, and at least one studio is looking to leverage that popularity.