NEW YORK: Fulcrum, an analytics and marketing technology company, has hired Feintuch Communications as AOR.
Fulcrum, which is planning to launch new products and services in the next year, brought the agency on board to support its growth in the b-to-b space.
Fulcrum is based in New York and creates marketing programs for mid-to-large-size companies. Its core capabilities are large-scale data management, analytics, strategic consulting, marketing technology, and marketing program design and management.