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Food

Late July Organic Snacks taps Haberman

Lindsay Stein May 17, 2013

MINNEAPOLIS: Late July Organic Snacks has appointed marketing agency Haberman to oversee the company's social marketing expansion and its 2013 campaign.

Trade association taps IPG firms for frozen-food effort

Brittaney Kiefer May 17, 2013

MCLEAN, VA: Trade association the American Frozen Food Institute has brought on an agency team comprised of Interpublic Group-owned GolinHarris, McCann Erickson, and Casanova Pendrill for a national consumer campaign.

Louisiana shops account promoting sweet potatoes

Virgil Dickson May 16, 2013

BATON ROUGE, LA: Louisiana's Department of Agriculture and Forestry is seeking a firm to help it increase consumption of state-grown sweet potatoes both locally and nationally.

Pret A Manger names Sharp first US comms AOR

Lindsay Stein May 09, 2013

NEW YORK: UK-based restaurant chain Pret A Manger has selected Sharp Communications as its first PR AOR in the US as it expands its business in the country.

The unassuming and awesome intersection of food and music

Alexandra Hynes, 44 Communications April 19, 2013

What it's like telling the story of what we think is the greatest merger of all time: food and music.

Colangleo & Partners bolsters account roster

Lindsay Stein April 15, 2013

NEW YORK: Colangelo & Partners Public Relations, which specializes in food, wine, and spirits, has disclosed two account wins.

Kellogg's to involve staffers in UK CSR efforts

Daniel Farey-Jones, PRWeek UK April 08, 2013

LONDON: New Kellogg's UK corporate affairs director Paul Wheeler is considering a communications drive to encourage its 2,000 employees to get involved with its CSR efforts.

Sonic names Cohn & Wolfe PR AOR

March 28, 2013

OKLAHOMA CITY: Fast-food chain Sonic has named Cohn & Wolfe its PR AOR.

Tesco debuts food news site to allay horsemeat fears

John Reynolds, Marketing February 27, 2013

Tesco launched a food news website on Wednesday as it seeks to shed light on its food supply chain in light of the horsemeat scandal.

Greek food brand Gaea appoints first UK PR agency

Daniel Farey-Jones, PRWeek UK February 26, 2013

Greek food company Gaea has appointed Three Sixty Degrees PR as its first UK public relations agency.

Max Brenner issues RFP for 'creative' PR agency

Lindsay Stein February 25, 2013

NEW YORK: Strauss Group chocolate brand Max Brenner has issued an RFP for a PR AOR to raise its profile in the US and expand brand awareness around the world.

Sweet'N Low gets a starring role on Broadway

Tanya Lewis February 22, 2013

Sweet'N Low and AOR Kellen Communications partnered with producers of the Broadway musical comedy "Nice Work If You Can Get It."

Iceland comms chief stands by CEO's horsemeat blame

John Owens, PRWeek UK February 19, 2013

The communications adviser for UK-based supermarket Iceland has said his chief executive, Malcolm Walker, decided to speak to the media about the horsemeat issue, firing in the direction of local government, because he was "angry" at the chain being "tarred."

Findus' crisis comms blasted as 'not fit for purpose'

Daniel Farey-Jones, PRWeek UK February 13, 2013

Industry insiders have lambasted Findus UK's response to the horsemeat crisis.

Findus horsemeat crisis: the story so far

Daniel Farey-Jones, PRWeek UK February 08, 2013

With frozen-food company Findus in the headlines for all the wrong reasons after some of its beef lasagne was found to contain 100% horsemeat, we sum up its crisis communications story so far.

Findus turns to Burson for UK crisis work

Daniel Farey-Jones, PRWeek UK February 07, 2013

Findus UK is understood to have called in Burson-Marsteller in addition to current agency partner College Hill as it deals with a product recall that has been picked up by the media.

Danone picks MSLGroup to lead work on yogurt launch

John Owens, PRWeek UK February 04, 2013

Danone has appointed MSLGroup as it launches a new yogurt and seeks to promote it as a healthy option.

Kettle Chips brings on Emanate for makeover

Lynsey Barber, PRWeek UK February 04, 2013

Kettle Foods, the maker of Kettle Chips, has hired Emanate to support a brand repositioning and packaging redesign that is set to launch in March in the UK.

Manischewitz uses cook-off to make kosher mainstream

Lindsay Stein January 31, 2013

NEWARK, NJ: Kosher food manufacturer Manischewitz is promoting its kosher products as appropriate for all consumers through a March cooking competition.

Papa John's, Sitrick chase bloggers about ACA quotes

Brittaney Kiefer January 29, 2013

PR firm Sitrick and Company has asked bloggers to correct or remove posts about Papa John's CEO John Schnatter's widely criticized remarks that pizza prices would rise because of the Affordable Care Act.

Papa John's promotes Higdon

Brittaney Kiefer January 25, 2013

LOUISVILLE, KY: Papa John's International has promoted Steve Higdon to VP of global communications.

ICR XChange: Healthy living to pick up steam in 2013

Brittaney Kiefer January 17, 2013

MIAMI: The healthy living market will gain more momentum this year as consumers become increasingly concerned about genetically modified food, said executives during a panel discussion at the ICR XChange conference in Miami.

Tesco print ads apologize for horsemeat in burgers

Teresa Fitzherbert, Campaign January 17, 2013

Tesco has taken out a full-page ad in UK national newspapers to apologize for selling hamburgers that contained horsemeat. Rival grocery chain Morrisons has taken the opportunity to promote its 100% beef burgers.

CEO Q&A: George Michel, Boston Market

Brittaney Kiefer January 01, 2013

Boston Market CEO George Michel talks to Brittaney Kiefer about the restaurant chain adding healthier food and PR to its ever-expanding menu.

Education still a priority for organic food market growth

Lindsay Stein January 01, 2013

In the 10 years since the United States Department of Agriculture established its National Organic Program, the sector has continued to grow, but its increased popularity underlines the need to effectively educate people on what organic really means.

Cadbury to bring playful element to Crème Egg

John Reynolds, Marketing December 19, 2012

Cadbury will use a playful element to support its Crème Egg brand in a new campaign that will kick off in January.

CEO Q&A: Steve Hughes, Smart Balance

Brittaney Kiefer December 01, 2012

Smart Balance CEO Steve Hughes talks to Brittaney Kiefer about the natural food company's rebranding and the importance of authentic content

Comms plans build long-term goals for Greek yogurt brands

Lindsay Stein December 01, 2012

A few years ago, acai berries were the healthy food craze, then coconut water, and now Greek yogurt has taken the top spot.

Healthy sweetener campaign highlights Truvia's benefits

Lindsay Stein December 01, 2012

Truvia, the natural zero-calorie sweetener - which is developed and sold by Cargill - kicked off a campaign at the end of September promoting the brand's natural source of sweetness, the stevia plant.