Food And Beverage

FoodMinds adds five food clients

Jaimy Lee July 02, 2009

OAKBROOK TERRACE, IL: FoodMinds, a food and nutrition communications agency, has added five new clients to its roster.
 

CEO Q&A: Nelson Marchioli, Denny's

Rose Gordon July 01, 2009

Denny's CEO Nelson Marchioli speaks to Rose Gordon about PR's vital role in marketing programs
 

Jim Beam gives consumers control of building the brand's social media buzz

Frank Washkuch July 01, 2009

Beam Global Spirits & Wine, best known as the maker of Jim Beam bourbon, has a distilling tradition older than 200 years.
 

Popchips goes on the road to promote brand and its new flavors

Kimberly Maul June 30, 2009

SAN FRANCISCO: Popchips, the maker of all-natural potato chips, is kicking off the summer with a few new flavors and a mobile snack tour in key cities.
 

Tortilla company hopes social media campaign sways creditors

Kimberly Maul June 30, 2009

TAMPA, FL: La Bonita Ole is using social media to spread the story of the company, which is facing financial problems, and encourage consumers to buy their products: tortillas.
 

Lowell International Foods taps Hanna Lee as AOR

Kimberly Maul June 29, 2009

NEW YORK: Lowell International Foods, the specialty food importer and producer, hired Hanna Lee Communications as its AOR.
 

The Inventure Group retains LE&A

Tonya Garcia June 26, 2009

PHOENIX: The Inventure Group, a specialty snack food manufacturer, has hired Lambert, Edwards & Associates (LE&A) for IR and PR services.
 

Heineken targets Hispanics with art series

Kimberly Maul June 24, 2009

WHITE PLAINS, NY: Heineken is expanding its Mural Arts Series and incorporating this initiative into its overall marketing platforms: 'Give Yourself a Good Name,' and the Spanish version, 'Demuestra Quien Eres.'
 

Firehouse Subs taps Zimmerman for expansion

Kimberly Maul June 23, 2009

TALLAHASSEE, FL: Firehouse Subs, which has 360 locations in 14 states, hired the Zimmerman Agency for PR support.
 

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.
 

Pret A Manger hires BPCM for flagship launch

Alexandra Bruell June 17, 2009

NEW YORK: Pret A Manger hired BPCM to handle promotional projects surrounding the brand's Union Square flagship, opening June 22.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

Applebee's PR push to become part of the neighborhood

Kimberly Maul June 15, 2009

LENEXA, KS: Restaurant chain Applebee's is increasing its presence in the neighborhoods where it does business, through an online campaign and contest called "Real Burgers for Real Heroes."
 

Corner Bakery Cafe heats up brand with volunteer initiative

Tonya Garcia June 12, 2009

Corner Bakery Cafe is not only a restaurant with 115 locations nationwide, but it also provides catering services, a part of its business the company wanted to promote and build upon.
 

KFC searches for fresh face for grilled chicken brand

Aarti Shah June 12, 2009

Colonel Sanders has been the face of KFC for more than 65 years, but the fast-food chain decided its new grilled chicken line needed a fresh face.
 

Vermont Spirits to become PR 'Savvy'

Kimberly Maul June 10, 2009

ST. JOHNSBURY, VT: Vermont Spirits hired Savvy Drinks as its PR and marketing firm.
 

Quiznos goes deep into social media for latest promo

Kimberly Maul June 10, 2009

DENVER, CO: PR and social media are playing a big role with Quiznos latest promotion and contest: "Where do you Torpedo?"
 

Campari supports the arts to reach its audience

Tonya Garcia June 08, 2009

LOS ANGELES: Spirit brand Campari is relying on its ties to the Los Angeles art scene for experiential marketing efforts throughout 2009.
 

Klosterman Baking Company hires RMD Advertising

Beth Krietsch June 08, 2009

COLUMBUS, OH: Klosterman Baking Company hired RMD Advertising, an intergrated advertising, social media, PR, and brand strategy agency, for a PR campaign in support of a product launch in August.
 

Cheesecake Factory leverages Valentine's Day to revitalize 30-year-old brand

Beth Krietsch June 05, 2009

The Cheesecake Factory decided last year to put a stronger emphasis on PR and marketing after operating for 30 years with nearly no marketing function besides basic publicity around new store openings.
 

Coke brings new coffee beverage to the 'chic' masses

Nicole Zerillo June 02, 2009

ATLANTA, GA: Executives from Coca-Cola Co. and Italian coffee company IllyCaffè SpA sipped samples of their new ready-to-drink coffee beverage alongside consumers last week, as part of the consumer lifestyle push for the product.
 

Napa Valley Destination Council selects agencies for campaign

Beth Krietsch June 02, 2009

NAPA VALLEY, CA: The Napa Valley Destination Council (NVDC) recently selected YPartnership and Burghardt & Dore for an international PR and marketing campaign.
 

KFC cooks up smart PR after free meal disaster

Tonya Garcia June 01, 2009

Three things are universally true: Everyone loves Oprah; recession or not, everyone loves a free meal; and people love the Colonel's chicken.
 

Farmers infuse local flavor to new effort for Lay's Potato Chips

Tonya Garcia June 01, 2009

Earlier this year, PepsiCo's Frito-Lay division began to reposition its Lay's Potato Chips brand around a new emotional theme, "Happiness is Simple," in hopes that it would connect with Americans nationwide.
 

'Today' spots serve as the perfect ingredient for Jif's branding effort

Frank Washkuch June 01, 2009

Who is your client? What are its media goals?
 

PR's future in digital on the line

Aarti Shah June 01, 2009

Facing competition from other disciplines, PR is fighting to keep, and grow, its piece of the digital pie.
 

Wendy's opens agency review

Nicole Zerillo May 29, 2009

DUBLIN, OH: Wendy's International has announced plans to review its national agencies this summer as part of the "turnaround plan" instigated by the merger of the Wendy's/Arby's Group.
 

Burger King revamps intranet to drive connectivity

Nicole Zerillo May 28, 2009

MIAMI, FL: Burger King Corp. recently revamped its global intranet, BK Gateway, to create better connectivity between the company and its key stakeholders.
 

High Falls Brewing Co. names Eric Mower and Associates AOR

Tonya Garcia May 28, 2009

BUFFALO, NY: North American Breweries has named Eric Mower and Associates as AOR for High Falls Brewing Company, and its brands Genesee, Dundee, and Seagram's Escapes.
 

PepsiCo shows off digital savoir faire at Internet Week

Nicole Zerillo May 27, 2009

PURCHASE, NY: PepsiCo is seeking to inject itself into the online dialogue during the Internet Week festivities by launching events and new sites demonstrating the company's understanding of the online space.
 

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