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Food And Beverage

Quiznos hires Shift as consumer AOR

Kimberly Maul March 08, 2010

DENVER: Quiznos hired Shift Communications as consumer AOR, effective January 2010.

Communications pros should have prevented latest round of FDA warnings

March 05, 2010

Sixteen food manufacturers received warning letters from the Food and Drug Administration (FDA) this week for making misleading health claims on food packaging.

FDA warns food manufacturers about health claims

Jaimy Lee March 04, 2010

The Food and Drug Administration (FDA) issued another round of letters to industry, warning food manufacturers such as Nestle and Dreyer's about misleading labels on packaging.

Fruitcake goes from boring to benevolent in PayPal initiative

Kimberly Maul March 01, 2010

PayPal hosted an end-of- the-year giving campaign, an extension of a 2008 program, encouraging consumers to donate online and spread the news virally by "regifting" a virtual fruitcake.

Special K pursues victory for 'real' women in latest effort

Aarti Shah March 01, 2010

When Special K launched "Be Victorious" in January, the effort quickly drew parallels to the "Campaign for Real Beauty" by Dove.

CMO Q&A: Jill Beraud, PepsiCo Americas Beverages

Aarti Shah March 01, 2010

PepsiCo Americas Beverages' Jill Beraud speaks with Aarti Shah about the Refresh Project and getting past social media mishaps.

Cinnabon sees its future in cupcakes

Alexandra Bruell March 01, 2010

Cinnabon wanted to launch a new cupcake product by original Cinnabon creator Jerilyn Brusseau, as well as celebrate the retailer's 25th anniversary.

Coffee maker company Keurig hires MS&L

Kimberly Maul February 26, 2010

READING, MA: Keurig, manufacturer of single-cup coffee brewing systems, hired MS&L as PR AOR following a review.

Subtle, persistent campaigns yield results for those willing to invest

Julia Hood February 26, 2010

I once worked with a gifted design director on a custom magazine that featured on its cover, and at the client request, a very large logo.

Puerto Rico seeks to boost image of its rums

Alexandra Bruell February 19, 2010

NEW YORK: Rums of Puerto Rico, a division of the government-owned Puerto Rico Industrial Development Company, launched a US marketing campaign called "Reflections," which aims to elevate the image of rum in its key New York, Miami, and Washington, DC, markets.

Kitchen appliance launch banks on PR to reach foodie influencers

Tanya Lewis February 19, 2010

Monique Frew, director of marketing and PR for Eades Appliance Technology (EAT), explains that education was critical to last October's launch of Sous Vide Supreme, a first-to-market consumer appliance that cooks food in a water bath.

Campbell's updates iconic soup labels

Aarti Shah February 17, 2010

Campbell Soup is altering its iconic soup labels to help increase its soup sales by 2% over the next two years, reports 'The Wall Street Journal.'

FoodMinds hires Prentice

Jaimy Lee February 11, 2010

OAKBROOK TERRACE, IL: FoodMinds, a firm focused on food and nutrition communications, hired Grant Prentice as its first director of strategic insights at the start of the year.

White House to address childhood obesity

Jaimy Lee February 10, 2010

Michelle Obama announced her campaign to fight childhood obesity this week, triggering support from industry and government agencies.

Free Coffee Days build buzz for SeamlessWeb

Kimberly Maul February 10, 2010

SeamlessWeb, an online food delivery Web site, is in the midst of Free Coffee Days, a month-long promotion giving away cups of coffee at participating retailers in New York.

7-Eleven CSR campaign targets millennials

Aarti Shah February 09, 2010

DALLAS: 7-Eleven hopes its new CSR campaign launching Tuesday will result in younger consumers becoming fans of its coffee.

Heineken taps Formula as sampling AOR

Kimberly Maul February 09, 2010

SAN DIEGO: Heineken USA hired Formula Street, Formula's brand activation division, as AOR for its Western and Central regions product sampling efforts in 2010.

Linhart PR names Doty its fifth partner

Alexandra Bruell February 03, 2010

DENVER: Linhart Public Relations promoted Dawn Doty, formerly a VP at the agency, to partner.

Naked Pizza eyes US expansion with healthy dose of social media

Alexandra Bruell February 01, 2010

Last fall, Naked Pizza, a New Orleans-based takeout joint that touts healthy pizza, mapped out its goal for success beyond "The Big Easy" as it activated a franchising model and PR drive to woo investors and developers.

Sara Lee's Twitter initiative makes immediate difference

Kimberly Maul February 01, 2010

Sara Lee Deli celebrated National Sandwich Day on November 3 with an effort designed to give back and engage with consumers on Twitter.

CMO Q&A: Mark Addicks, General Mills

Aarti Shah February 01, 2010

Mark Addicks of General Mills speaks to Aarti Shah about making word of mouth happen and adapting to new FTC guidelines for bloggers

AICR's 'fat equals cancer' message makes prominent impression on 'USA Today'

February 01, 2010

Who is your client and what are its media goals?

Brands travel high and low for buzz

Kimberly Maul February 01, 2010

Many of us dream of being courageous and adventurous. Maybe that's why "expedition marketing" is such a popular tactic. The point is to try and inspire us, or at least deliver on our delusions of grandeur.

Spam expands its 'Break the Monotony' campaign

Aarti Shah January 25, 2010

CHICAGO: Hormel Foods is working to persuade consumers to use more Spam, its canned meat product, in the latest phase of its "Break the Monotony" campaign.

Weber picks up NFL hunger initiative

Chris Daniels January 22, 2010

MINNEAPOLIS: The Taste of the NFL, a 16-year-old nonprofit organization that raises money for hunger relief charities, has awarded Weber Shandwick a three-year assignment.

Sarpes hires Kwittken & Company for product launch

Alexandra Bruell January 20, 2010

CHARLOTTE, NC: Sarpes Beverages hired Kwittken & Company to launch its Dream Water beverage line which claims to help induce sleep and relaxation.

GS Schwartz to serve as US agency for two foreign companies

Kimberly Maul January 19, 2010

NEW YORK: GS Schwartz added two foreign companies to its roster: 3D printing company Shapeways, effective in December and wine company Doña Paula, effective in January.

Interview: Johnny Rockets CEO John Fuller and director of corporate comms Cozette Phifer

Alexandra Bruell January 15, 2010

PRWeek's Alexandra Bruell talks to the newly appointed Johnny Rockets CEO, John Fuller, and director of corporate communications Cozette Phifer, about the brand's PR and social media strategy as it plans for expansion in 2010.

Education campaigns mitigate fallout from product changes

Jaimy Lee January 15, 2010

An article in 'The Wall Street Journal' this week noted that food companies have quietly reduced sodium in their products for years, seeking to balance the consumer preference for taste and a corporate responsibility to improve nutrition.