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Food And Beverage

Trade association taps IPG firms for frozen-food effort

Brittaney Kiefer May 17, 2013

MCLEAN, VA: Trade association the American Frozen Food Institute has brought on an agency team comprised of Interpublic Group-owned GolinHarris, McCann Erickson, and Casanova Pendrill for a national consumer campaign.

Louisiana shops account promoting sweet potatoes

Virgil Dickson May 16, 2013

BATON ROUGE, LA: Louisiana's Department of Agriculture and Forestry is seeking a firm to help it increase consumption of state-grown sweet potatoes both locally and nationally.

Tate & Lyle in final stages of integrated agency review

Lindsay Stein May 13, 2013

CHICAGO: Food ingredients and services company Tate & Lyle, best known for manufacturing the zero-calorie sweetener Splenda, is in the final stages of a review for an integrated agency partner.

Southwestern chain El Pollo Loco taps Zeno Group

Lindsay Stein April 17, 2013

COSTA MESA, CA: Chicken restaurant chain El Pollo Loco has selected Zeno Group as its first PR AOR following a competitive review.

Kellogg's to involve staffers in UK CSR efforts

Daniel Farey-Jones, PRWeek UK April 08, 2013

LONDON: New Kellogg's UK corporate affairs director Paul Wheeler is considering a communications drive to encourage its 2,000 employees to get involved with its CSR efforts.

Sonic names Cohn & Wolfe PR AOR

March 28, 2013

OKLAHOMA CITY: Fast-food chain Sonic has named Cohn & Wolfe its PR AOR.

Florida Citrus reviews global seven-figure account

Lindsay Stein March 20, 2013

BARTOW, FL: The Florida Department of Citrus issued an RFP last month to find an agency to oversee its international PR program, aimed at expanding the reach of the state's citrus products.

EVOL Foods names Ogilvy AOR

Lindsay Stein March 11, 2013

DENVER: Natural and organic frozen food company EVOL Foods has selected Ogilvy Public Relations as its first AOR, following an RFP.

Liquid Nutrition taps Formula as it enters US

Lindsay Stein March 05, 2013

TORONTO: Liquid Nutrition, a Canadian company that sells fresh juices and smoothies, has selected Formula PR as its AOR as it enters the US market this year.

Greek food brand Gaea appoints first UK PR agency

Daniel Farey-Jones, PRWeek UK February 26, 2013

Greek food company Gaea has appointed Three Sixty Degrees PR as its first UK public relations agency.

Burger King's Piedra launches own agency

Lindsay Stein February 22, 2013

MIAMI: Burger King VP of global communications and culture Miguel Piedra, who has worked at the fast-food chain for three years, has co-founded his own firm called Rock Orange. It is serving as the company's AOR for global corporate communications.

Iceland comms chief stands by CEO's horsemeat blame

John Owens, PRWeek UK February 19, 2013

The communications adviser for UK-based supermarket Iceland has said his chief executive, Malcolm Walker, decided to speak to the media about the horsemeat issue, firing in the direction of local government, because he was "angry" at the chain being "tarred."

UK farming bodies capitalize on horsemeat scandal

Ben Bold, Marketing February 15, 2013

The NFU, Eblex, and Red Tractor Assurance are among the farming bodies launching a marketing blitz encouraging British consumers to buy quality assured, traceable British beef.

Golin grabs share of Smirnoff UK, Euro PR work

John Owens, PRWeek UK February 13, 2013

Diageo has shifted a large chunk of its Smirnoff work from Splendid to GolinHarris.

Findus' crisis comms blasted as 'not fit for purpose'

Daniel Farey-Jones, PRWeek UK February 13, 2013

Industry insiders have lambasted Findus UK's response to the horsemeat crisis.

D'Artagnan selects MWW as AOR

Lindsay Stein February 08, 2013

NEW YORK: Natural and organic food supplier D'Artagnan has named MWW AOR with the goal of raising awareness of the brand and reaching wider audiences.

Findus horsemeat crisis: the story so far

Daniel Farey-Jones, PRWeek UK February 08, 2013

With frozen-food company Findus in the headlines for all the wrong reasons after some of its beef lasagne was found to contain 100% horsemeat, we sum up its crisis communications story so far.

Findus turns to Burson for UK crisis work

Daniel Farey-Jones, PRWeek UK February 07, 2013

Findus UK is understood to have called in Burson-Marsteller in addition to current agency partner College Hill as it deals with a product recall that has been picked up by the media.

Wrigley recruits Banderas as first global ambassador

John Reynolds, Marketing February 05, 2013

Wrigley is planning to introduce actor Antonio Banderas as the first celebrity brand ambassador for its flagship chewing gum brand Extra.

Oreo draws rave reviews for 'Super Blackout' reaction

Lindsay Stein February 04, 2013

PRWeek asked industry leaders to pick their favorite integrated marketing campaign of the Super Bowl. Click the link to see a roundup of their answers.

Danone picks MSLGroup to lead work on yogurt launch

John Owens, PRWeek UK February 04, 2013

Danone has appointed MSLGroup as it launches a new yogurt and seeks to promote it as a healthy option.

Kettle Chips brings on Emanate for makeover

Lynsey Barber, PRWeek UK February 04, 2013

Kettle Foods, the maker of Kettle Chips, has hired Emanate to support a brand repositioning and packaging redesign that is set to launch in March in the UK.

Blaze Pizza hires Morgan PR

Brittaney Kiefer January 22, 2013

IRVINE, CA: Blaze Pizza has selected Morgan Marketing and Public Relations for PR support as the fast-casual restaurant expands its footprint.

Tesco print ads apologize for horsemeat in burgers

Teresa Fitzherbert, Campaign January 17, 2013

Tesco has taken out a full-page ad in UK national newspapers to apologize for selling hamburgers that contained horsemeat. Rival grocery chain Morrisons has taken the opportunity to promote its 100% beef burgers.

Nobu taps Kravetz & Company as first PR partner

Lindsay Stein January 17, 2013

NEW YORK: Nobu Restaurants has selected Kravetz & Company Public Relations as its first PR agency partner.

Bolt PR begins work with retail, food companies

Brittaney Kiefer December 27, 2012

IRVINE, CA: Bolt Public Relations has added three lifestyle brands to its client roster.

2013 food trends to be shaped by social, mobile lifestyles

Lindsay Stein December 20, 2012

SEATTLE: Social media and the mobile lifestyles of consumers will drive US food trends next year, according to MSLGroup.

CorningWare parent World Kitchen names Zeno AOR

Lindsay Stein November 28, 2012

ROSEMONT, IL: Housewares company World Kitchen, whose brands include CorningWare, Corelle, and Pyrex, has selected Zeno Group as AOR.

Nutrition and healthy choices on the menu for McDonald's

Tanya Lewis November 01, 2012

McDonald's NY Tri-State Area Owners/Operators Association and MWW Group, its longstanding AOR, launched a campaign on March 27 to drive nutrition education in New York, Connecticut, and New Jersey communities.

Food & Nutrition Roundtable: Essential ingredients

Gideon Fidelzeid November 01, 2012

Can you balance nutrition and taste in outreach? How do you talk sustainability? Sector leaders gathered in Minneapolis to cover these issues and more at the Carmichael Lynch Spong-hosted roundtable.

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