Food And Beverage

National Pork Board hires Ketchum after review

May 25, 2012

DES MOINES, IA: The National Pork Board has selected Ketchum for project work following a competitive agency search process.
 

Zapwater adds two clients to consumer roster

May 22, 2012

CHICAGO: Zapwater Communications has added American Blue Ribbon Holdings brand Bakers Square and Yumz Gourmet Frozen Yogurt to its consumer client roster.
 

Amstel aligns campaign with life's complexities

May 15, 2012

WHITE PLAINS, NY: Amstel Light has kicked off a campaign to appeal to consumers' emotions by leveraging the complicated nature of everyday life.
 

Publicis Consultants office rebrands as MSL Seattle

May 10, 2012

SEATTLE: MSLGroup Americas has launched a specialty food and beverage unit by rebranding the food-focused Publicis Consultants USA office in Seattle.
 

Artisanal Premium Cheese taps Hewar

May 08, 2012

WASHINGTON: Artisanal Brands Premium Cheese has selected Hewar Social Communications as PR agency for its new retail grocery division.
 

MSLGroup wins Sunkist lemon account after review

May 02, 2012

SHERMAN OAKS, CA: Sunkist Growers has selected MSLGroup as AOR for its food service business for lemons following a review.
 

Sam's Club launches spring grilling campaign

April 30, 2012

BENTONVILLE, AR: Sam's Club is conducting a grilling challenge and outreach campaign to engage bloggers and consumers this spring.
 

The PR Week - April 27, 2012

April 27, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss Wal-Mart's response to bribery allegations; Mountain Dew's new agency; staff change at PepsiCo; Penn State's selection of agencies; and earnings from IPG, Havas and Next Fifteen.
 

Ketchum revamps DC health, wellness unit

April 27, 2012

WASHINGTON: Ketchum's DC office is rebranding its consumer health and wellness practice as Brand, Well-Connected.
 

Mad cow scare fails to shake meat industry

April 27, 2012

The first US case of mad cow disease since 2006 caused anxiety among consumers this week.
 

Japanese trade group provides US a taste of its national spirit

April 25, 2012

The Japan External Trade Organization and Japan Sake and Shochu Makers Association were looking to introduce Americans to shochu, a Japanese distilled beverage popular in Japan, but little known outside that country.
 

Lipman's recipe for greater awareness

April 25, 2012

For the past 70 years, tomato grower Lipman has been known primarily as a b-to-b supplier.
 

Golden Island Gourmet taps Morgan Marketing

April 23, 2012

IRVINE, CA: Golden Island Gourmet Snacks has selected Morgan Marketing & Public Relations as its communications agency.
 

Promotion in Motion hires 5W Public Relations

April 23, 2012

CLOSTER, NJ: Confection and snack maker Promotion in Motion has hired 5W Public Relations.
 

Dancing Deer builds buzz with best brownie

April 20, 2012

Dancing Deer Baking Company and AOR Warner Communications launched a campaign last summer focused on its brownies that extended through the holiday gift-giving season.
 

KFC picks Emanate as US consumer, corporate AOR

April 19, 2012

LOUISVILLE, KY: KFC has named Emanate PR its consumer and corporate PR AOR in the US following a review.
 

Employees at center of today's comms strategies

April 18, 2012

WASHINGTON: Companies like Kraft, IBM, and Taco Bell have found that the key to success for many of its communications and business initiatives is employee input and participation.
 

Video: David Zucker, Vitacost

April 13, 2012

PRWeek's Lindsay Stein speaks with David Zucker, CMO of Vitacost, about the company's repositioning and Pinterest initiatives.
 

Organic egg company taps C&W as it goes national

April 13, 2012

MONROE, NH: Farming company Pete & Gerry's Organic Eggs has selected Cohn & Wolfe as its PR AOR following an RFP.
 

Mediterranean Snacks taps The S3 Agency

April 04, 2012

BOONTON, NJ: The Mediterranean Snack Food Company has selected The S3 Agency as its PR AOR.
 

Padilla Speer Beardsley to support Schell Brewing

April 02, 2012

MINNEAPOLIS: August Schell Brewing Co. has picked Padilla Speer Beardsley as its AOR.
 

Popchips leverages sports stars for charity campaign

March 30, 2012

SAN FRANCISCO: All-natural potato chip company popchips has launched a campaign to help consumers donate to charities in each of its 16 key markets in the US and Canada with the help of professional athletes.
 

Kraft's risqué company name raises eyebrows in Russia

March 23, 2012

Kraft Foods announced the new name for its global snack business, Mondelez, but amidst the company's excitement, it must have forgotten to check what the word means in Russian.
 

Pulmuone Foods selects Current as US AOR

March 23, 2012

CHICAGO: All-natural food company Pulmuone Foods has named Current Lifestyle Marketing its PR AOR in the US.
 

MMI wins Kroger mid-Atlantic business

March 21, 2012

RALEIGH, NC: Grocery store chain Kroger has selected MMI Public Relations as AOR for the mid-Atlantic region of its business.
 

Chipotle looks to change how people perceive "fast food"

March 01, 2012

In addition to the breakneck growth of Denver-based Mexican restaurant chain Chipotle over the last several years, the communications team says its biggest daily challenge is changing the perception of what people think of when they hear "fast food."
 

McDonald's effort leaves a bad taste

March 01, 2012

In theory, McDonald's strategy for a recent Twitter marketing campaign made sense: tell the story of where your products come from, the people who grow them, and the good times consumers have at your restaurants.
 

Nestle taps Taylor for Skinny Cow AOR

February 17, 2012

OAKLAND, CA: Nestle has selected Taylor as AOR for its Skinny Cow ice cream brand.
 

PepsiCo presses agencies for improved performance

February 17, 2012

PepsiCo's move to trim the number of agencies on its roster is likely intended to drive more value from agency partners instead of being a cost-cutting move, according to agency executives.
 

Kellogg acquires Pringles, but PR strategy is yet undecided

February 15, 2012

Kellogg said today that it will buy Procter & Gamble's Pringles brand for $2.7 billion, vastly expanding its global snack business. However, the company has yet to figure out the PR details for the newly acquired brand.
 
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