Food And Beverage

Dunkin' Donuts taps into Boston's love of sports to attract new fans

February 01, 2012

After being named Dunkin' Donuts AOR in October 2010, RF|Binder launched a three-part effort rooted in Boston, the company's hometown.
 

Blaze PR adds SnoBar to client roster

January 31, 2012

LOS ANGELES: Frozen cocktail company SnoBar has hired Blaze PR to raise awareness of its brand and to assist with market expansion.
 

Caloroso joins GolinHarris as executive director

January 31, 2012

LOS ANGELES: GolinHarris has appointed Gary Caloroso executive director in its Los Angeles office.
 

Goya boosts healthy eating in Hispanic communities

January 26, 2012

SECAUCUS, NJ: Goya has partnered with the US Department of Agriculture (USDA) to encourage healthy eating habits in Hispanic communities.
 

Deen's PR rep leaves the chef to fry on her own

January 25, 2012

Nancy Assuncao, the publicist and marketing director for celebrity chef Paula Deen for the last six years, has resigned after Deen endorsed a diabetes drug.
 

Wholly Guacamole drives nutritional messaging

January 13, 2012

Texas-based Wholly Guacamole took its 255-foot "GuacMobile" on a "Check Your Choice" tour in September to increase brand awareness and drive wellness and nutrition messaging in elementary schools.
 

Edelman creating K Group to avoid Quaker conflict

January 12, 2012

CHICAGO: Edelman created the K Group Public Relations Company, an agency dedicated exclusively to its new Kellogg account, to avoid potential client conflicts, particularly those with the PepsiCo Quaker brands.
 

Edelman wins Kellogg, creates new agency to run account

January 11, 2012

CHICAGO: Kellogg has appointed The K Group Public Relations Company, a new agency formed by Edelman, to run PR efforts for its US brands.
 

Emmi retains S3 to boost brand awareness

January 11, 2012

BOONTON, NJ: Dairy brand Emmi of Switzerland has hired The S3 Agency to raise awareness of its yogurts, cheeses, and fondues in the US.
 

Caribou Coffee issues RFP

January 03, 2012

MINNEAPOLIS: Coffee and espresso company Caribou has issued an RFP for a new PR agency to help expand the business.
 

Houston Restaurant Week steps up to ease hunger

January 03, 2012

Cleverley Stone, who covers food, wine, and dining on her talk radio show "The Cleverley Show" and as a Fox contributor, founded Houston Restaurant Weeks in 2003 to benefit the Houston Food Bank.
 

Butterfinger takes to the big screen to engage consumers

January 01, 2012

Butterfinger and AOR GolinHarris broke new ground on the consumer-engagement front with Butterfinger the 13th, an original comedy-horror short film.
 

Interactive experience offers taste of Turkey Hill's past and present

January 01, 2012

Turkey Hill president Quintin Frey wanted the ice-cream producer to connect with consumers and give back to the community.
 

Saffron Road picks a perfect time for new consumer push

January 01, 2012

Looking to reach more consumers during August, the month of Ramadan, and raise awareness of its Halal-certified product line, Saffron Road developed a multifaceted digital effort in which it partnered with Whole Foods Market and a number of other retailers.
 

Nature's Path adds distinct flavor to its outreach efforts

January 01, 2012

Organic cereal and granola manufacturer Nature's Path has a strong following among environmental loyalists.
 

DC Influencer: Rebecca Spicer, National Beer Wholesalers Association

January 01, 2012

Rebecca Spicer, VP of public affairs and comms at the National Beer Wholesalers Association, talks about garnering bipartisan support.
 

Tic Tac effort looks to shake things up

January 01, 2012

Ferrero USA's Tic Tac brand will launch its Shake It Up initiative this month to connect with 18- to 35-year-olds.
 

Butterball slow to respond to animal abuse accusations

December 29, 2011

GARNER, NC: While a video of alleged animal abuse at a Butterball turkey facility surfaced on social media channels during the holidays, the company did not make a statement for nearly a week.
 

Heineken taps Tank as SVP, corporate relations

December 22, 2011

WHITE PLAINS, NY: Heineken USA has named Stacey Tank as SVP of corporate relations, effective January 3, 2012.
 

Graeter's Ice Cream expands with 'Fanbassadors'

December 05, 2011

CINCINNATI: Graeter's Ice Cream is leveraging a brand ambassador program as the company expands to four new markets.
 

Honest Tea sets up shop to drive brand message with consumers

December 01, 2011

Honest Tea and AOR Formula PR set up unmanned pop-up stores asking passers-by to take a bottle of Honest Tea and leave a dollar while employees watched discreetly.
 

Perdue taps VIA as creative, social AOR

November 29, 2011

SALISBURY, MD: Perdue Farms has selected VIA Agency as AOR for creative and social media following a competitive review that began this summer.
 

OpenSky boosts outreach for Martha Stewart alliance

November 28, 2011

NEW YORK: OpenSky.com, a website that allows consumers to customize their shopping experiences by following experts in home, fashion, and food, is promoting its partnership with Martha Stewart Living Omnimedia.
 

Cheerios, USO 'Cheer' military families

November 18, 2011

MINNEAPOLIS: General Mills' Cheerios brand and the USO have rolled out the "Cheer" campaign, encouraging consumers to send postcards to military families.
 

Cargill names Weber AOR for food security efforts

November 11, 2011

MINNEAPOLIS: Agricultural company Cargill has named Weber Shandwick AOR for food security.
 

Consumers aware of MyPlate guidelines: M Booth survey

November 11, 2011

NEW YORK: Nearly half of American consumers are aware of the US Department of Agriculture MyPlate dietary guidelines, according to a survey from M Booth's Better4You practice.
 

McDonald's integrates Spanish Twitter into contest

November 10, 2011

OAK BROOK, IL: McDonald's will kick off a social media contest on Friday, allowing consumers to participate through either the company's general or just-launched Spanish-language Twitter handle.
 

Video: Simon Lowden, Pepsi Beverages Company

November 08, 2011

Simon Lowden, CMO of Pepsi Beverages Company, talks to Lindsay Stein about the company's global marketing challenges.
 

YoCrunch selects opportune time to boost digital efforts

November 01, 2011

In August, YoCrunch kicked off its first integrated marketing campaign to build brand visibility and engage consumers.
 

Mexican avocados look good on video

November 01, 2011

Avocados from Mexico, the brand name of Hass Avocados produced in Michoacán, Mexico, will launch the Mini Chef Video Contest this month to target moms and their families.
 
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