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Financial Services

Prudential helps redefine retirement

Tanya Lewis March 12, 2010

Dawn Kelly, VP and account team leader for global communications at Prudential, explains that the economy severely impacted 401(k) retirement plans and prompted Prudential Retirement to create a new model to help ensure retirement security.

FICO reshuffles its global PR agencies

Aarti Shah March 11, 2010

SAN FRANCISCO: FICO, best known for its credit scores, has restructured its global agency relationships to more strategically position the company to consumer and b-to-b audiences.

New partnership bolsters American Express' CSR 'Members Project'

Chris Daniels March 11, 2010

NEW YORK: American Express brought back its online philanthropic initiative "Members Project," with a bigger PR push than in previous years and a new partnership with community Web site TakePart.

Bad publicity new 'risk' factor on Wall St.

Rose Gordon March 05, 2010

In recent months, the financial services industry - banks in particular - has stepped up its PR and marketing activities, looking to rebuild trust with a recession-worn public skeptical of its motives.

Discover enlists Burson as global AOR

Rose Gordon March 03, 2010

CHICAGO: Discover Financial Services has hired Burson-Marsteller as its global AOR following a competitive pitch.

The financial sector has a responsibility to earn trust

Steve Bartlett March 01, 2010

As an industry, we failed the American people. Not every company of course, and certainly not a majority of our employees. As an industry, however, we made some really poor decisions.

Fruitcake goes from boring to benevolent in PayPal initiative

Kimberly Maul March 01, 2010

PayPal hosted an end-of- the-year giving campaign, an extension of a 2008 program, encouraging consumers to donate online and spread the news virally by "regifting" a virtual fruitcake.

The Hartford cleans up potholes in auto insurance pitch

Tanya Lewis February 26, 2010

The Hartford Financial Services Group wanted to raise awareness as it rolled out a new consumer auto insurance product in five markets.

Intuit's Gulbransen joins Sony Online Entertainment

Aarti Shah February 24, 2010

SAN FRANCISCO: Scott Gulbransen, senior manager for PR/social media at Intuit, will leave the company to join Sony Online Entertainment as senior director of global communications and PR, he confirmed to 'PRWeek.'

Genworth extols caregivers to boost its message of help

Aarti Shah February 01, 2010

Amid the economic crisis, Genworth Financial launched an integrated campaign to rebuild consumer trust.

Financial services community tries to rebuild trust

Erica Morris February 01, 2010

From reputation management to social media, the financial services community is working hard to address a variety of challenges.

NSI launches PR division

Kimberly Maul January 20, 2010

WASHINGTON: Government consulting firm National Strategies (NSI) launched a PR unit, Kratos Global Strategies, offering counsel in public affairs, strategic communications, and grassroots marketing, among others.

Old Mutual launches first US ETF with media blitz

Erica Morris January 15, 2010

NEW YORK: Old Mutual Global Index Trackers launched its first US exchange-traded fund (ETF) with its CEO at the center of the supporting media campaign.

Consensus retains BackBay as AOR

Erica Morris January 14, 2010

BOSTON: Consensus Advisory Services retained BackBay Communications as AOR, following a nationwide agency search.

Economic tumult forces CEOs to consider value of visibility

Chris Daniels January 01, 2010

The economy has impacted CEO visibility in two significant ways, according to corporate PR pros. Some CEOs have retreated, in part because they don't want to expose themselves as a media target.

BoA to provide customers summary of mortgage information

Erica Morris December 30, 2009

In a show of customer communications, Bank of America Home Loans is set to provide customers with a one-page summary of key terms on their mortgage modifications.

Seedco selects Stanton PR & Marketing

Erica Morris December 29, 2009

NEW YORK: Seedco Financial Services named Stanton Public Relations & Marketing its AOR.

Chartis IPO reportedly halted

Jaimy Lee December 23, 2009

Reuters reported that the IPO for Chartis, the property and casualty insurance business unit, has stopped although it had been planning to be spun off or sold. The unit reportedly had put together its own senior leadership team as well as a separate PR staff.

Business Wire names Becker financial product strategy SVP

Erica Morris December 15, 2009

NEW YORK: Business Wire has promoted Michael Becker to SVP of financial product strategy.

PositiveID hires Gibraltar for public affairs and PR

Jaimy Lee December 14, 2009

DELRAY BEACH, FL: PositiveID Corporation, a company formed in November following the merger of VeriChip and Steel Vault corporations, named Gibraltar Associates its AOR.

Lobbying restrictions prompt new tactics for policy debate

Jaimy Lee December 01, 2009

One of President Barack Obama's first directives upon taking office was to introduce restrictions that sought to limit the influence of lobbyists.

Interview: Jeff Morgan, president and CEO, NIRI

Erica Morris November 24, 2009

PRWeek reporter Erica Morris sits down with Jeff Morgan, president and CEO of the National Investor Relations Institute (NIRI), to discuss social media, investor transparency, and IR standards of practice.

John Hancock hires government relations VP

Erica Morris November 10, 2009

BOSTON: John Hancock hired Linda Watters as VP of government relations.

Fund.com taps Stern & Co.

Kimberly Maul November 04, 2009

NEW YORK: Fund.com, a financial services company, hired Stern & Co. to provide media relations and PR support.

Old band-aids won't heal the financial sector's PR wounds

November 01, 2009

In the past year, the PR industry has stressed the need to rebuild public trust in the financial community.

Organizations reinforce their value with direct messaging

Jaimy Lee November 01, 2009

When President Barack Obama spoke to a joint session of Congress in early September about healthcare reform, news reports applauded his delivery and his message.