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Main Features

#Election

Chris Daniels

Social media continues to emerge as a key battleground on which Democrats and Republicans must excel in order to excite and activate voters.

Simply cutting a check doesn't cut it anymore. As Tanya Lewis discovers, companies have learned that effective cause-marketing programs demand long-term commitment and a real desire to make an impact.

Newsmaker: Zenia Mucha, The Walt Disney Company

Bernadette Casey May 01, 2012

Whether at the center of New York politics or her current role at a globally beloved brand, Disney's EVP and CCO is a champion of collaboration and honesty.

Creative brands celebrate the latest Facebook transformation

Wendi Leggitt, DKC Connect April 25, 2012

When Facebook comes knocking, brands answer.

Habits: Donna Imperato, CEO, Cohn & Wolfe

April 25, 2012

Never make decisions based on short-term gain.

Should clients be more understanding about potential account conflicts?

April 25, 2012

With three PR agency giants now reporting more than $500 million in revenue, client conflicts will increasingly be an industry issue going forward.

Lowdown: Social media success

April 25, 2012

Matter Communications recently conducted a survey of 108 marketing decision-makers regarding the social media attitudes and practices of their organizations.

How do you balance real-time data demands with accuracy and flexibility?

April 25, 2012

The most important step to achieving balance is basic and fundamental: ensure all communications, customer outreach, and marketing research strategies are tied to achieving specific business objectives.

On the Beat

Corporate

New stakeholder demands fuel need for integrated reporting

Chris Daniels April 01, 2012

More than 60 companies are testing a corporate reporting model that brings together financial and CSR into one integrated document.

Digital

Brands increasingly get in on the game to reach consumers

Beth Krietsch April 01, 2012

As brands experiment with consumer engagement tactics online, gamification is a rising trend that, when used correctly, can lead to positive business and behavioral results.

Marketing

Target uses detailed roadmap to cross border into Canada

Lindsay Stein April 01, 2012

In spring 2013, Target makes its first international retail expansion, opening 125 to 135 stores across Canada.

Media

Utah destinations and 'The Bachelor' form a solid union

David Ward April 01, 2012

The Bachelor averages about 12 million viewers per show, making it the top-rated show in its Monday timeslot and placing it among the top shows for women ages 18 to 60.

Public Affairs

PR pros' influence increases in Washington policy debate

Virgil Dickson April 01, 2012

Many lobbying groups reported flat or negative revenues in 2011, a far cry from the double-digit growth they experienced in the mid-2000s.

CEO Q&A: Jim Evans, Brand USA (Extended)

Bernadette Casey April 01, 2012

Brand USA president and CEO Jim Evans talks to Bernadette Casey about the nation's first integrated campaign to boost travel to the US

CMO Q&A: Janet Roberts, Syniverse (Extended)

Lindsay Stein April 01, 2012

Syniverse CMO Janet Roberts speaks with Lindsay Stein about helping mobile, cable, and Internet providers succeed with customers.

DC Influencer: Ellen Davis, National Retail Federation

April 01, 2012

Ellen Davis, VP of the National Retail Federation, talks to Virgil Dickson about the organization's key role in bolstering the US economy.

Journalist Q&A: Alan Murray, The Wall Street Journal

Steve Barrett April 18, 2012

Alan Murray speaks to Steve Barrett about The Wall Street Journal's online offering and looking after its websites, including WSJ.com and MarketWatch, books, conferences, and television operations.