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PRWeek US
> Features
Main Features
#Election
Chris Daniels
Social media continues to emerge as a key battleground on which Democrats and Republicans must excel in order to excite and activate voters.
Cause and effect
Tanya Lewis
Simply cutting a check doesn't cut it anymore. As Tanya Lewis discovers, companies have learned that effective cause-marketing programs demand long-term commitment and a real desire to make an impact.
more »
Newsmakers
Newsmaker: Zenia Mucha, The Walt Disney Company
Bernadette Casey
May 01, 2012
Whether at the center of New York politics or her current role at a globally beloved brand, Disney's EVP and CCO is a champion of collaboration and honesty.
more »
Opinions
Creative brands celebrate the latest Facebook transformation
Wendi Leggitt, DKC Connect April 25, 2012
When Facebook comes knocking, brands answer.
more »
Habits
Habits: Donna Imperato, CEO, Cohn & Wolfe
April 25, 2012
Never make decisions based on short-term gain.
more »
Gloves Off
Should clients be more understanding about potential account conflicts?
April 25, 2012
With three PR agency giants now reporting more than $500 million in revenue, client conflicts will increasingly be an industry issue going forward.
more »
Lowdown
Lowdown: Social media success
April 25, 2012
Matter Communications recently conducted a survey of 108 marketing decision-makers regarding the social media attitudes and practices of their organizations.
more »
Master Class
How do you balance real-time data demands with accuracy and flexibility?
April 25, 2012
The most important step to achieving balance is basic and fundamental: ensure all communications, customer outreach, and marketing research strategies are tied to achieving specific business objectives.
more »
On the Beat
Corporate
New stakeholder demands fuel need for integrated reporting
Chris Daniels
April 01, 2012
More than 60 companies are testing a corporate reporting model that brings together financial and CSR into one integrated document.
Digital
Brands increasingly get in on the game to reach consumers
Beth Krietsch
April 01, 2012
As brands experiment with consumer engagement tactics online, gamification is a rising trend that, when used correctly, can lead to positive business and behavioral results.
Marketing
Target uses detailed roadmap to cross border into Canada
Lindsay Stein
April 01, 2012
In spring 2013, Target makes its first international retail expansion, opening 125 to 135 stores across Canada.
Media
Utah destinations and 'The Bachelor' form a solid union
David Ward
April 01, 2012
The Bachelor averages about 12 million viewers per show, making it the top-rated show in its Monday timeslot and placing it among the top shows for women ages 18 to 60.
Public Affairs
PR pros' influence increases in Washington policy debate
Virgil Dickson
April 01, 2012
Many lobbying groups reported flat or negative revenues in 2011, a far cry from the double-digit growth they experienced in the mid-2000s.
more »
Q&A
CEO Q&A: Jim Evans, Brand USA (Extended)
Bernadette Casey
April 01, 2012
Brand USA president and CEO Jim Evans talks to Bernadette Casey about the nation's first integrated campaign to boost travel to the US
more »
CMO Q&A: Janet Roberts, Syniverse (Extended)
Lindsay Stein
April 01, 2012
Syniverse CMO Janet Roberts speaks with Lindsay Stein about helping mobile, cable, and Internet providers succeed with customers.
more »
DC Influencer: Ellen Davis, National Retail Federation
April 01, 2012
Ellen Davis, VP of the National Retail Federation, talks to Virgil Dickson about the organization's key role in bolstering the US economy.
more »
Journalist Q&A: Alan Murray, The Wall Street Journal
Steve Barrett
April 18, 2012
Alan Murray speaks to Steve Barrett about The Wall Street Journal's online offering and looking after its websites, including WSJ.com and MarketWatch, books, conferences, and television operations.
more »
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