PRWeek features - PRWeek US

Main Features

A panacea for care confusion

Virgil Dickson

From simple-to-understand names to targeted messages, healthcare provider networks are focused on clarifying the Affordable Care Act's broad impact.

Discovering America

Lindsay Stein

The US travel industry has faced a challenging adversary in the volatile economy, but tourism organizations from myriad states are highlighting "staycations" as a viable, even desirable, option.

Newsmaker: Paul Hicks, NFL

Gideon Fidelzeid February 01, 2012

After guiding the NFL during the 2011 lockout, its EVP of comms and public affairs is quarterbacking efforts on issues from player safety to global expansion.

Countries must initiate a different conversation

Ido Aharoni February 01, 2012

Every brand has a DNA and every place has a personality.

Habits: Kiki McLean, senior partner, MD, global head of public affairs, Porter Novelli

February 01, 2012

You always have a chance to fix a bad decision, but you can't meet a challenge with no decision.

Should your strategy be the same when pitching reporters and bloggers?

February 01, 2012

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.

Lowdown: Banking on change

February 01, 2012

Intense regulatory and media scrutiny of the financial services industry has placed added pressure on bank marketers, who now have to rethink outreach.

How do you work with the CEO or CMO to identify which metrics matter most?

February 01, 2012

Identifying metrics that matter most requires asking the obvious questions first.

Corporate

Scandals teach schools some vital lessons in crisis comms

Danielle Drolet February 01, 2012

In 2006, Duke University was propelled into a frenzy of media scrutiny following allegations of sexual abuse by three lacrosse players that were later dismissed.

Marketing

Outreach efforts mature to appeal to an older audience

Lindsay Stein February 01, 2012

For the next 19 years, nearly 10,000 people a day will turn 65 years old in the US, according to Pew Research Center.

Digital

Brands inspire consumers to take part in creative process

Beth Krietsch February 01, 2012

Brands are relying more on user-generated content in their campaigns as a way to better engage consumers.

Media

New surgical product gets a healthy boost from 'Forbes'

David Ward February 01, 2012

Cohera Medical is rolling out its first product for plastic surgery, TissuGlu Surgical Adhesive.

Public Affairs

Armed forces deploy plan to buoy veterans' job prospects

Virgil Dickson February 01, 2012

In lieu of a formal campaign, the armed forces have turned to guerilla communications tactics to highlight the employment needs of veterans.

CEO Q&A: Dae Mellencamp, Vimeo

Danielle Drolet February 01, 2012

Dae Mellencamp, CEO of video-sharing website Vimeo, speaks with Danielle Drolet about addressing the needs of today's content creators.

CMO Q&A: Jill Balis, WhaleShark Media

Lindsay Stein February 01, 2012

WhaleShark Media marketing SVP Jill Balis talks to Lindsay Stein about the online coupon company's digital initiatives and focus on ROI.

DC Influencer: Rachna Choudhry, Popvox

February 01, 2012

Rachna Choudhry, cofounder and CMO of Popvox, highlights how the advocacy website amplifies the public's message to Congress.

Journalist Q&A: Matthew Breen, The Advocate

Emory Sullivan February 01, 2012

Matthew Breen, editor-in-chief of The Advocate, which turns 45 this year, talks to Emory Sullivan about key issues for the LGBT community and the magazine's tech-savvy readership.