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Hackathon: Zoosk's heartfelt effort proves popular

Sarah Shearman April 01, 2013

Dating website Zoosk wanted to build awareness of its Heart Friend puppet, which was a YouTube hit.

Start Me Up: Gui.de

Sarah Shearman April 01, 2013

In essence, Gui.de turns the Web into TV, collecting RSS feeds from sites to create free video channels. Text content is delivered by avatars, with images and videos also appearing in newscast-style streams.

What I do: Teddy Goff, Obama digital director

Sarah Shearman March 27, 2013

President Obama's digital director tells Sarah Shearman why social will shape the future of electioneering.

Big Idea: Brian Solis, Altimeter Group

April 01, 2013

Brian Solis, author and principal analyst at Altimeter Group, explains the four moments of truth and how marketers can use them effectively.

Essential Guide: Independent agency networks

Sarah Shearman

Sarah Shearman finds out everything you need to know about the top global agency partnerships.

Collaboration in demand

Jason Compton

A more coordinated and integrated slate of services helps agencies march to the same with client needs in today's real-time market.

Newsmaker: K.C. Kavanagh, Starwood Hotels & Resorts Worldwide

Lindsay Stein April 25, 2013

With more than 1,100 hotels worldwide, Starwood's SVP of global communications checks in daily to ensure brand messaging is consistent across all channels.

Campaign basics remain the same on foreign soil

Ryan Gawn, Stratagem International April 01, 2013

As borders become more porous, identities more mingled, and ideas more diffuse, organizations find themselves communicating with audiences in new regions that are often politically complex, volatile, and at varying stages of development.

Habits Darln Monterisi, EVP MD, New York, Porter Novelli

Habits: Darlàn Monterisi, EVP & MD, New York, Porter Novelli

April 25, 2013

Never get complacent or compromise your personal standards.

PR is now a 24/7 industry, so should staffers be able to work from home?

April 25, 2013

Technology has changed the agency structure to enable staff to work seamlessly from home. But firms with non-traditional work-from-home policies run the risk of losing the benefits of collaboration, creativity, and camaraderie.

Brands look to Vine to target audiences with short videos

Sarah Shearman April 01, 2013

When Twitter snapped up and promptly launched the six-second video app Vine in January this year, communications professionals were quick to jump on board, producing a wide range of content for brands.

Rise in government contracts is boost for small firms

Virgil Dickson April 01, 2013

The Substance Abuse and Mental Health Services Administration (SAMHSA) has noticed a problem sneaking into the American psyche.

Spotlight: Rio de Janeiro

Sarah Shearman April 01, 2013

Eraldo Carneiro, international head of corporate comms at Petrobras and chairman of ABERJE, talks about the growing importance of PR in Rio.

Spotlight: Atlanta

Lindsay Stein March 27, 2013

Allyson Park, VP of external affairs at Coca-Cola, talks about Atlanta's dynamic atmosphere and the sense of community throughout the city.

CEO Q&A: John Williams, Domtar Corp.

Brittaney Kiefer April 01, 2013

Domtar Corp. CEO John Williams speaks to Brittaney Kiefer about industry challenges and plans for expanding into the personal care market.

CMO Q&A: Anand Chandrasekher, Qualcomm

Lindsay Stein April 01, 2013

Qualcomm's Anand Chandrasekher talks to Lindsay Stein about being in the mobile technology game for almost 30 years and newfound success.

DC Influencer: Brian Graff, American Society of Pension Professionals & Actuaries

Virgil Dickson April 01, 2013

Brian Graff, CEO of the American Society of Pension Professionals & Actuaries, outlines why 401(k) tax incentives need help from the public.

Journalist Q&A: Jimmy Orr, Los Angeles Times

Brittaney Kiefer April 01, 2013

Jimmy Orr, managing editor of digital at the Los Angeles Times, talks to Brittaney Kiefer about paywalls, how the brand integrates social media with news stories, and its redesign plans.

Lowdown: Expectations often don't match experiences

April 25, 2013

Fleishman-Hillard found that companies in the US, China, and Germany across 20 industries often trip over a gap between consumer expectations and experiences.

How can effective research strategies and tools best drill down to reach stakeholders?

April 25, 2013

Fielding research online can help reach critical audiences in emerging markets and can provide anonymity, which helps negate potential bias sometimes found in face-to-face data collection.