A panacea for care confusion

From simple-to-understand names to targeted messages, healthcare provider networks are focused on clarifying the Affordable Care Act's broad impact.
 

Discovering America

The US travel industry has faced a challenging adversary in the volatile economy, but tourism organizations from myriad states are highlighting "staycations" as a viable, even desirable, option.
 

The new influencer

Social media metrics are helping separate a million everyday Joes from the truly influential. Chris Daniels finds out how brands are digging deeper to discover today's trendsetters.
 

Funding cleantech

Cleantech executives are relying on comms to secure funds in a market struggling to sustain long-term growth and challenged by corporate failures.
 

Competing for the PR dollar

Ad agencies are offering PR services as part of the integrated solutions clients are increasingly demanding.
 

A tale of new cities

Emily Scardino

Whether a calamity was truly historic or exacerbated by the media, PR execs have a vital role in defining their regions. PRWeek looks at how four cities have reshaped their reputations.
 

Rewarding the effort: how to win a PRWeek Award

How do you win a PRWeek Award? While there's no single answer, there are numerous practical tips that can help your chances.
 

The global agency power brokers

The bosses of the big five global marcoms agency networks reveal what keeps them awake at night and outline the key trends they believe will shape the future.
 

The new face of marketing

PRWeek staff

Multicultural outreach isn't new, but the tools being employed are changing with the times. PRWeek's staff looks at five brands that epitomize diversity in tactics.
 

Food Fight: Helpful information vs. consumer overload

New stakeholders in the food sector are devising their own nutritional labeling strategies ahead of the FDA.
 

A world of good

CSR has become increasingly vital for major brands to differentiate themselves. Danielle Drolet looks at how the practice has evolved.
 

A day in the life

The range and scope of job functions in-house and at agencies is mushrooming as PR evolves. PRWeek staffers profile five comms leaders who embody the broadening power and purview of today's PR pro.
 

Ethics.com

The prevalence of digital media presents both challenges and opportunities in PR's ongoing efforts to maintain high ethical standards.
 

Building BRIC

Markets are becoming truly global as a new generation of companies in growing economies influence the marketplace. Danielle Drolet examines how BRIC-based businesses tailor their IR efforts.
 

Beyond the product

Tech companies are increasingly realizing the need to display as much forward thinking in communications tactics and messages as they do in the development of new products.
 

Full disclosure

Transparency is here to stay in the healthcare sector. As Jaimy Lee discovers, that reality is being seen in industry efforts ranging from communicating on physician payments to becoming thought leaders.
 

BP: A year later

With the one-year anniversary of the Deepwater Horizon oil rig explosion looming, PRWeek revisits our coverage of BP's response to the crisis in retrospect and assesses the impact on all parties affected.
 

Progress report

From holding companies to clients to consumers, the demand for diverse talent at PR firms is stronger than ever - and agencies are responding with newfound dedication.
 

Healthcare to go

Though criticized for being slow to embrace social media, the healthcare industry is now leading the way with mobile comms.
 

Required reading - a definitive guide to PR blogs

Here are some of the individual blogs and Twitter feeds that all communications pros need to bookmark.
 

The road to victory: how to win a PRWeek Award

Crafting a winning PRWeek Awards entry takes creativity, commitment, and determination.
 

PR leads digital infusion

No longer confined to the marketing and communications functions of a company, digital is permeating all other business units - and PR is helping lead the way.
 

Global passage: Brands focus on India and China

India and China continue to solidify their place as emerging markets that are necessary growth-strategy targets for both global and domestic companies.
 

Pharma industry finally embraces social media

Once hesitant - and restricted - to use social media in their communications plans, the healthcare industry is finally embracing the strategy.
 

Financial services community tries to rebuild trust

From reputation management to social media, the financial services community is working hard to address a variety of challenges.
 

Companies ramp up internal comms efforts

In the current financial environment, companies are employing internal efforts that engage staffers and tie back to business goals.
 

Healthcare companies boost reform-related comms

With healthcare reform dominating headlines in Washington, companies from various parts of the industry are employing different tactics to solidify their position in the debate.
 

Lessons for the future: universities and social media

Steve Quigley at Boston University (pictured) is among the educators trying to figure out how best to incorporate social media into PR education.
 

Brands get creative with integrated marketing

Integrated marketing has been an industry ideal for years. Kimberly Maul provides a look at some of the companies that are actually making it happen.
 

Yum Brands takes on world hunger

Yum Brands is engaging consumers and employees to benefit the World Food Programme through one of its numerous CSR programs.
 

Graduate PR programs adjust to industry changes

From the economy to globalization to the importance of social media, there are many factors affecting graduate PR programs across the country.
 

Verizon's media relations measurement makes a connection

Verizon is relying more than ever on measurement to assess the success of its media relations efforts.
 

Hollywood in the Bahamas

The Bahamas is working to promote itself as an entertainment destination - to both the movie industry insiders and tourists.
 

Industry shake-up

Dr Pepper and Ketchum work together to tie the brand to Web phenomena.
 

The world of entertainment

MTV Networks relies on a global team of communicators to help extend the brand's message and mission.
 

Instant connection

Real-time communication tactics such as Twitter are providing technology-focused companies with a way to quickly address consumer concerns.
 

All the comforts of home

In a tough time for the real estate market, Century 21 has embarked on the arduous task of convincing consumers that housing is worth the investment
 

Rules stay the same in the media game

Journalists have long had a love/hate relationship with PR professionals. Tanya Lewis discovers the media's true feelings about the profession
 

Creative minds thrive on the digital scene

With new and social media playing such an integral role in the industry's future, PR agencies are stockpiling talent in this area to keep ahead of the curve. Tanya Lewis profiles four individuals that are leading the way to a greater understanding of this growing medium.
 

A new niche for an industry leader

Invitrogen has made a name for itself in the stem-cell market due in part to a new approach to communications and focused messaging.
 

Finding the right blend

As the broadcast PR industry adapts to the complicated media landscape, paid placements are becoming a more frequent part of the mix.
 

A brand new strategy

NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.
 

The value of networks

From shared education to global footprints, PR networks bring value to members that extends beyond new-business opportunities.
 

The new rules of evaluation

As social media's role in the PR mix becomes greater, it becomes more imperative to figure out the best way to measure it
 

The road to recovery

Douglas Quenqua

After going through an unimaginable crisis last year, Virginia Tech has implemented a number of tactics to help the campus return to a sense of normality.
 

Making the case for measurement

Whether just starting out, or in the middle of a long-term investment, companies across different sectors recognize the value of a proper measurement program.
 

A clean operation

Technology companies are now increasingly communicating the environmentally friendly aspects of not only their products, but also their actual business practices.
 

Steady comms guides merger

Flexibility and persistence in communications was vital in the recent merger between the Chicago Mercantile Exchange and Chicago Board of Trade.
 
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