Features

How do you work with the CEO or CMO to identify which metrics matter most?

February 01, 2012

Identifying metrics that matter most requires asking the obvious questions first.

How can newswires remain relevant in a rapidly evolving marketplace?

January 01, 2012

Gone are the days when content distribution meant providing information solely through a written press release.

Master Class: For brands seeking to make an impact, is creating an app always the best plan?

December 01, 2011

Apps must ensure productivity and enjoyment. They need to make people's lives more efficient and be fun enough to ensure their continued use.

Master Class: How will tools for media monitoring evolve in 2012 to ensure better results?

November 01, 2011

Whatever way monitoring tools evolve during 2012, PR pros will place increasing emphasis on the quality of data produced by their monitoring software.

Master Class: What experiential marketing areas are crucial to build brands of the future?

October 01, 2011

Tomorrow's big brands will be the ones that create and sustain experiences that make a difference for the people who matter most to them.

How do you best engage employees about corporate/internal CSR efforts?

September 01, 2011

When deciding to allocate resources to corporate CSR efforts, employee engagement and alignment with core business strategies are key.

Master Class: How do you adapt SEO practices to deal with changing search algorithms?

August 01, 2011

Over the last few years, there has been a great deal of change within search results and rankings across all of our businesses.

Master Class: What are the secrets to building effective relationships with today's modern media?

July 01, 2011

Treat members of the media as partners, and work to maintain long-term relationships.

Master Class: Are traditional ways of doing research still valuable in the age of social media?

June 01, 2011

The stunning growth of social media has made traditional research tools more valuable.

Master Class: How do you avoid turning off consumers in promoting brands via digital channels?

May 01, 2011

Have you ever gotten stuck talking to someone at a party who is an absolute bore?

Master Class: How should internships be structured to ensure best results for all parties?

Jason Shuffler April 01, 2011

An intern program is a fundamental part of an agency's culture. At OutCast, nearly 25% of staffers started their careers as interns. The internship is an integrated, hands-on experience stressing smart communications skills.

Master Class: Can you automate monitoring of your brand's social media conversations?

March 01, 2011

When Facebook starts having more traffic than Google, it becomes pretty obvious how big the social media playing field has become.

Master Class: How can you ensure your workforce is as diverse as the audience it targets?

February 01, 2011

Diversity can easily become a corporate buzzword - important to mention, but without deeper meaning. How do you make diversity meaningful in a corporate setting? And how do you promote that diversity?

Master Class: In an age of self-publishing, what role should newswire services play in IR?

January 01, 2011

Using corporate websites for posting corporate news is a great concept.

Master Class: How do you integrate paid and earned social media efforts most seamlessly?

December 01, 2010

Every day we are inundated with massive amounts of information - be it on our laptop, smartphone, Facebook, Twitter, TV, radio, and more. The challenge is to break through the noise.

Master Class: How do you qualitatively monitor campaign feedback in a digital age?

November 01, 2010

How do you qualitatively monitor campaign feedback in a digital age?

Master Class: What are the most crucial factors to effectively reach multicultural youth?

October 01, 2010

As current influencers and future consumers, multicultural youth have become vital to marketers. It's estimated that nearly 45% of all children under the age of five are multicultural.

Master Class: What's the best way to communicate with staffers during a company crisis?

September 01, 2010

A crisis can hit any company at any time. When things go wrong and the media call, don't overlook communications to one of the most vital stakeholders: your employees.

Master Class: What's the best way to use an exclusive as part of a media relations strategy?

August 01, 2010

This month's panel discusses the best ways to use an exclusive as a part of a media relations strategy.

Master Class: What role should SEO play in an organization's overall PR strategy?

July 01, 2010

This month's panel discusses the role of SEO in an organization's overall PR strategy.

Master Class: How do you most effectively use online video to support a product launch?

June 01, 2010

This month's panel discusses effective ways to use online video to support a product launch

Master Class: How do you best incorporate offline experiences into social media strategy?

May 01, 2010

This month's panel looks at the value of offline experience in social media strategy

Master Class: How do you best incorporate real-world client experience into PR education?

April 01, 2010

This month's panel looks at the value of real, working experience in PR education.

Master Class: What metrics are most important when measuring social media efforts?

March 01, 2010

Importance is always defined by the organization and the business objectives any communication effort is seeking to support.

Master Class: What is the best way to conduct research during a difficult economy?

February 01, 2010

This month's panel includes Cramer-Krasselt's Nigel Carr, StrategyOne's Natasha Fogel, Weber Shandwick's Leslie Gaines-Ross, Ogilvy PR's Jennifer Scott, and Carmichael Lynch Spong's James Wiltshire

Master Class: What type of multimedia content will broaden the appeal of a press release?

January 01, 2010

This month's panel discusses the creation of multimedia content that can enhance a press release.

Master Class: How can companies create online video to both engage and inspire consumers?

December 01, 2009

Online video has become an important part of many brands' marketing strategy. This month's panel looks at how to properly use this tactic to engage consumers.

Master Class: How can companies be more creative in maximizing their SEO efforts?

November 01, 2009

Of course, any SEO campaign can be bolstered through the use of integration. A well-coordinated PR and paid search campaign can help ensure you are impacting the widest possible audience.

Master Class: What kind of research should be done before the launch of a new product?

October 01, 2009

This month's panel discusses the best type of research to conduct ahead of a new product launch.

Master Class: Can brands interact on social networks without appearing overly intrusive?

September 01, 2009

This month's panel discusses how to be a welcome participant in social media.

Master Class: How can social media monitoring assist in planning PR campaigns?

August 01, 2009

This month's panel discusses the role of social media monitoring in PR campaign planning.

Master Class: How can media coverage be best correlated to actual business outcomes?

July 01, 2009

This month's panel discusses how media and PR results can be correlated to business outcomes.

Master Class: How can social media be used to extend the reach of a press release?

June 01, 2009

This month's panel addresses social media and press releases.