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How can effective research strategies and tools best drill down to reach stakeholders?

April 25, 2013

Fielding research online can help reach critical audiences in emerging markets and can provide anonymity, which helps negate potential bias sometimes found in face-to-face data collection.

How can internships be improved to better prepare students and get results for firms?

April 01, 2013

Be up front about what is expected of interns and have a program in place that is consistent from year to year.

What do marketers understand about the influence of a diverse demographic that became apparent in the last election?

March 01, 2013

Multicultural marketing is not a one-message-fits-all strategy - there are segments and in some cases sub-segments within each ethnic group, so look to target and then develop outreach that is relevant to that specific culture.

What are the best ways to show the C-suite that it is worth investing in measurement?

February 01, 2013

Portray the positive impacts of measurement when trying to persuade the C-suite to invest in measurement, and always include digital in reports.

How should news distribution evolve to effectively address the role of earned media?

January 01, 2013

Earned media via a trusted source is still high on a client's wishlist. Crafting a compelling piece is more likely to get story coverage than a bland press release.

What trend or applications will have the biggest impact on content creation in 2013?

December 01, 2012

Content is key. However, without a proper marketing and communications strategy in place, the content developed by your brand will be lost among the crowd

What is the best way to use and interpret data generated by social media monitoring?

November 01, 2012

Data from social media monitoring is a potential treasure trove, but has to be analyzed correctly.

Master Class: How can brands, agencies, and developers create apps that will satisfy consumers?

October 01, 2012

When launching an app, it is important to consider if it is simple to use, addresses the needs of consumers, and is original. Leaving these bases uncovered jeopardizes the potential success of an app.

How do you execute internal announcements that also reach out to external audiences?

September 01, 2012

When releasing internal messages always be prepared for them to reach external audiences and have a team on standby to answer questions from the media.

What are effective ways of incorporating video into internal communications?

August 01, 2012

How internal communications can improve by using video technology.

Are bloggers vital to the media mix and how do PR pros build good relationships?

June 26, 2012

How PR practitioners can build solid relationships with bloggers.

How can Pinterest, Instagram, and such platforms raise brands' consumer profile?

June 01, 2012

How visual-based social platforms can raise the consumer profile of brands.

How do you balance real-time data demands with accuracy and flexibility?

April 25, 2012

The most important step to achieving balance is basic and fundamental: ensure all communications, customer outreach, and marketing research strategies are tied to achieving specific business objectives.

How must education evolve to address the PR professional's expanding role?

April 01, 2012

PR education needs to account for a quartet of important trends that are having a dramatic impact on the profession.

How can multicultural outreach blend heritage and mainstream influences?

March 01, 2012

Multicultural outreach can be as simple as a hashtag or as complex as a product launch.

How do you work with the CEO or CMO to identify which metrics matter most?

February 01, 2012

Identifying metrics that matter most requires asking the obvious questions first.

How can newswires remain relevant in a rapidly evolving marketplace?

January 01, 2012

Gone are the days when content distribution meant providing information solely through a written press release.

Master Class: For brands seeking to make an impact, is creating an app always the best plan?

December 01, 2011

Apps must ensure productivity and enjoyment. They need to make people's lives more efficient and be fun enough to ensure their continued use.

Master Class: How will tools for media monitoring evolve in 2012 to ensure better results?

November 01, 2011

Whatever way monitoring tools evolve during 2012, PR pros will place increasing emphasis on the quality of data produced by their monitoring software.

Master Class: What experiential marketing areas are crucial to build brands of the future?

October 01, 2011

Tomorrow's big brands will be the ones that create and sustain experiences that make a difference for the people who matter most to them.

How do you best engage employees about corporate/internal CSR efforts?

September 01, 2011

When deciding to allocate resources to corporate CSR efforts, employee engagement and alignment with core business strategies are key.

Master Class: How do you adapt SEO practices to deal with changing search algorithms?

August 01, 2011

Over the last few years, there has been a great deal of change within search results and rankings across all of our businesses.

Master Class: What are the secrets to building effective relationships with today's modern media?

July 01, 2011

Treat members of the media as partners, and work to maintain long-term relationships.

Master Class: Are traditional ways of doing research still valuable in the age of social media?

June 01, 2011

The stunning growth of social media has made traditional research tools more valuable.

Master Class: How do you avoid turning off consumers in promoting brands via digital channels?

May 01, 2011

Have you ever gotten stuck talking to someone at a party who is an absolute bore?

Master Class: How should internships be structured to ensure best results for all parties?

Jason Shuffler April 01, 2011

An intern program is a fundamental part of an agency's culture. At OutCast, nearly 25% of staffers started their careers as interns. The internship is an integrated, hands-on experience stressing smart communications skills.

Master Class: Can you automate monitoring of your brand's social media conversations?

March 01, 2011

When Facebook starts having more traffic than Google, it becomes pretty obvious how big the social media playing field has become.

Master Class: How can you ensure your workforce is as diverse as the audience it targets?

February 01, 2011

Diversity can easily become a corporate buzzword - important to mention, but without deeper meaning. How do you make diversity meaningful in a corporate setting? And how do you promote that diversity?

Master Class: In an age of self-publishing, what role should newswire services play in IR?

January 01, 2011

Using corporate websites for posting corporate news is a great concept.

Master Class: How do you integrate paid and earned social media efforts most seamlessly?

December 01, 2010

Every day we are inundated with massive amounts of information - be it on our laptop, smartphone, Facebook, Twitter, TV, radio, and more. The challenge is to break through the noise.

Master Class: How do you qualitatively monitor campaign feedback in a digital age?

November 01, 2010

How do you qualitatively monitor campaign feedback in a digital age?

Master Class: What are the most crucial factors to effectively reach multicultural youth?

October 01, 2010

As current influencers and future consumers, multicultural youth have become vital to marketers. It's estimated that nearly 45% of all children under the age of five are multicultural.

Master Class: What's the best way to communicate with staffers during a company crisis?

September 01, 2010

A crisis can hit any company at any time. When things go wrong and the media call, don't overlook communications to one of the most vital stakeholders: your employees.

Master Class: What's the best way to use an exclusive as part of a media relations strategy?

August 01, 2010

This month's panel discusses the best ways to use an exclusive as a part of a media relations strategy.

Master Class: What role should SEO play in an organization's overall PR strategy?

July 01, 2010

This month's panel discusses the role of SEO in an organization's overall PR strategy.

Master Class: How do you most effectively use online video to support a product launch?

June 01, 2010

This month's panel discusses effective ways to use online video to support a product launch

Master Class: How do you best incorporate offline experiences into social media strategy?

May 01, 2010

This month's panel looks at the value of offline experience in social media strategy

Master Class: How do you best incorporate real-world client experience into PR education?

April 01, 2010

This month's panel looks at the value of real, working experience in PR education.

Master Class: What metrics are most important when measuring social media efforts?

March 01, 2010

Importance is always defined by the organization and the business objectives any communication effort is seeking to support.

Master Class: What is the best way to conduct research during a difficult economy?

February 01, 2010

This month's panel includes Cramer-Krasselt's Nigel Carr, StrategyOne's Natasha Fogel, Weber Shandwick's Leslie Gaines-Ross, Ogilvy PR's Jennifer Scott, and Carmichael Lynch Spong's James Wiltshire

Master Class: What type of multimedia content will broaden the appeal of a press release?

January 01, 2010

This month's panel discusses the creation of multimedia content that can enhance a press release.

Master Class: How can companies create online video to both engage and inspire consumers?

December 01, 2009

Online video has become an important part of many brands' marketing strategy. This month's panel looks at how to properly use this tactic to engage consumers.

Master Class: How can companies be more creative in maximizing their SEO efforts?

November 01, 2009

Of course, any SEO campaign can be bolstered through the use of integration. A well-coordinated PR and paid search campaign can help ensure you are impacting the widest possible audience.