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Lowdown: Expectations often don't match experiences

April 25, 2013

Fleishman-Hillard found that companies in the US, China, and Germany across 20 industries often trip over a gap between consumer expectations and experiences.
 

Lowdown: Chinese tech companies lag in media coverage

April 01, 2013

Despite China's growing economic clout, the country's technology companies still have a way to go to catch up with US tech competitors in terms of coverage.
 

Lowdown: Owned, social boost companies' prospects

March 01, 2013

Edelman surveyed consumers around the world about how they interact with brands that are active in social and owned media as part of the 13th edition of its "Trust Barometer."
 

Lowdown: Trusting reviews

February 01, 2013

As e-commerce continues to eat into in-store purchases, a majority of consumers are still concerned about the authenticity of reviews, with slightly more than half saying they are concerned reviews are "planted" by manufacturers in order to increase sales.
 

Lowdown: Millennials high on stability

January 01, 2013

The sluggish economy has had a profound impact on Millennials, who now say that economic stability is the number one hope they have for their country.
 

Lowdown: Leadership qualities

December 01, 2012

The digital revolution has served as a change agent for both the PR industry and its leaders.
 

Lowdown: Social media politics

November 01, 2012

As the 2012 presidential election nears, the use of social media and mobile devices for news consumption is a bi-partisan affair.
 

Lowdown: The changing faces of comms

October 01, 2012

In 2011, CCO turnover at Fortune 500 companies was similar to that of other executive positions, such as CEO and CFO, and nearly half of corporations changed or created new communications leader positions during that time.
 

Lowdown: Strong reputations

September 01, 2012

At single-brand companies, 92% of executives know the importance of parent company reputations. Business leaders also say consumers are researching products and brands more.
 

Lowdown: Corporate social media growth

August 01, 2012

Twitter is the most popular social platform for corporations, but YouTube has seen the highest growth among Fortune Global 100 companies in the past year.
 

Lowdown: A civil tongue

July 01, 2012

Weber Shandwick and Powell Tate released the "Civility in America: A Nationwide Survey" report, examining whether common courtesy is on the decline in the country's politics and in the media.
 

Lowdown: Follow the leader

June 01, 2012

On May 2, Weber Shandwick released the second part of its global study, "The Company Behind the Brand: In Reputation We Trust."
 

Lowdown: Social media success

April 25, 2012

Matter Communications recently conducted a survey of 108 marketing decision-makers regarding the social media attitudes and practices of their organizations.
 

Lowdown: Social standouts

April 01, 2012

Analytical-based research firm PhaseOne studied what drives social-media engagement across owned and paid media.
 

Lowdown: Inside conversation

March 01, 2012

APCO Worldwide and Gagen MacDonald jointly sponsored an online survey of US employees to explore how companies communicate with their staffs, with a particular focus on use of internal social media.
 

Lowdown: Banking on change

February 01, 2012

Intense regulatory and media scrutiny of the financial services industry has placed added pressure on bank marketers, who now have to rethink outreach.
 

Lowdown: Lasting impact

January 01, 2012

Word-of-mouth marketing agency BzzAgent recently released results of its study analyzing the long-term effects of brand advocacy.
 

Lowdown: Who do Americans trust?

December 01, 2011

The Public Affairs Council sought to gauge general sentiment on how much trust still exists in major corporations and with their employees.
 

Lowdown: Ethical behavior

November 01, 2011

On September 28, the Ethisphere Institute rang the New York Stock Exchange's opening bell with some NYSE-listed World's Most Ethical Companies.
 

Lowdown: Expressions of youth

October 01, 2011

Global youth forum One Young World, with help from market research firm YouGovStone, surveyed 9,240 20- to 29-year-olds in 21 countries.
 

Lowdown: Social media on the Hill

September 01, 2011

Congress is often viewed as slow to adapt to change, but ts attitude is shifting when it comes to using social media to reach its constituents.
 

Lowdown: Powerful combination

August 01, 2011

A recent study by Synaptic Digital and WPP's Kantar Video measured the influence of various forms of media.
 

Lowdown: Understanding today's youth

July 01, 2011

Companies are always trying to get into the heads of today's youth, which remains a key audience for their branding efforts.
 

Lowdown: Reputation report

June 01, 2011

For the 12th year running, Harris Interactive polled the US public to determine the reputation of America's biggest corporations.
 

Lowdown: Surprising diagnosis

May 01, 2011

While social media has a growing role in healthcare communications among peer patient communities, a national Capstrat-Public Policy Polling survey finds Americans have reservations about using popular digital tools in certain instances.
 

Lowdown: Strategic thinking

April 01, 2011

A weakened economy and compromised opportunities for growth have caused a notable shift in the focus of corporate comms efforts, found the FD/Forbes Insights Strategic Initiatives Study.
 

Lowdown: PR leads advertising

March 01, 2011

PR and ad agencies do not often find common ground, but a December 2010 study by BlissPR uncovered an area of agreement.
 

Lowdown: Cultural openness

February 01, 2011

Edelman, in partnership with consultancies The Futures Co. and Cheskin, sought to uncover how the rise in ethnic identity is shifting behaviors in the US consumer market.
 

Lowdown: Leadership qualities

December 31, 2010

TLG Communications, a London-based thought-leadership consultancy, releases an annual study, the Thought Leadership Index, to discover the brands considered to be thought leaders and how that categorization impacts the reputation of those companies.
 

Lowdown: PR implementation in Q3

December 01, 2010

Pearlfinders, a source of new business intelligence to the ad, marketing, design, PR, and consulting sectors, monitors hotly discussed areas of marketing on a quarterly basis.
 

Lowdown: The Rising CCO

November 01, 2010

A recent study by Weber Shandwick and executive search firm Spencer Stuart looks at where the CCO role stands today and how it will evolve.
 

Lowdown: Social standings

October 01, 2010

NetProspex, a sales and marketing database entity, recently conducted a study to uncover the social media activity of businesspeople in the US. Here we look at the 10 most social job functions, as well as which 10 cities are home to the most social businessmen and women
 
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