Lowdown: Banking on change

February 01, 2012

Intense regulatory and media scrutiny of the financial services industry has placed added pressure on bank marketers, who now have to rethink outreach.
 

Lowdown: Lasting impact

January 01, 2012

Word-of-mouth marketing agency BzzAgent recently released results of its study analyzing the long-term effects of brand advocacy.
 

Lowdown: Who do Americans trust?

December 01, 2011

The Public Affairs Council sought to gauge general sentiment on how much trust still exists in major corporations and with their employees.
 

Lowdown: Ethical behavior

November 01, 2011

On September 28, the Ethisphere Institute rang the New York Stock Exchange's opening bell with some NYSE-listed World's Most Ethical Companies.
 

Lowdown: Expressions of youth

October 01, 2011

Global youth forum One Young World, with help from market research firm YouGovStone, surveyed 9,240 20- to 29-year-olds in 21 countries.
 

Lowdown: Social media on the Hill

September 01, 2011

Congress is often viewed as slow to adapt to change, but ts attitude is shifting when it comes to using social media to reach its constituents.
 

Lowdown: Powerful combination

August 01, 2011

A recent study by Synaptic Digital and WPP's Kantar Video measured the influence of various forms of media.
 

Lowdown: Understanding today's youth

July 01, 2011

Companies are always trying to get into the heads of today's youth, which remains a key audience for their branding efforts.
 

Lowdown: Reputation report

June 01, 2011

For the 12th year running, Harris Interactive polled the US public to determine the reputation of America's biggest corporations.
 

Lowdown: Surprising diagnosis

May 01, 2011

While social media has a growing role in healthcare communications among peer patient communities, a national Capstrat-Public Policy Polling survey finds Americans have reservations about using popular digital tools in certain instances.
 

Lowdown: Strategic thinking

April 01, 2011

A weakened economy and compromised opportunities for growth have caused a notable shift in the focus of corporate comms efforts, found the FD/Forbes Insights Strategic Initiatives Study.
 

Lowdown: PR leads advertising

March 01, 2011

PR and ad agencies do not often find common ground, but a December 2010 study by BlissPR uncovered an area of agreement.
 

Lowdown: Cultural openness

February 01, 2011

Edelman, in partnership with consultancies The Futures Co. and Cheskin, sought to uncover how the rise in ethnic identity is shifting behaviors in the US consumer market.
 

Lowdown: Leadership qualities

December 31, 2010

TLG Communications, a London-based thought-leadership consultancy, releases an annual study, the Thought Leadership Index, to discover the brands considered to be thought leaders and how that categorization impacts the reputation of those companies.
 

Lowdown: PR implementation in Q3

December 01, 2010

Pearlfinders, a source of new business intelligence to the ad, marketing, design, PR, and consulting sectors, monitors hotly discussed areas of marketing on a quarterly basis.
 

Lowdown: The Rising CCO

November 01, 2010

A recent study by Weber Shandwick and executive search firm Spencer Stuart looks at where the CCO role stands today and how it will evolve.
 

Lowdown: Social standings

October 01, 2010

NetProspex, a sales and marketing database entity, recently conducted a study to uncover the social media activity of businesspeople in the US. Here we look at the 10 most social job functions, as well as which 10 cities are home to the most social businessmen and women
 
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