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Should your strategy be the same when pitching reporters and bloggers?

February 01, 2012

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.

Is it always necessary for companies to apologize following a comms crisis?

January 01, 2012

Your parents taught you that when you do something wrong, you should apologize.

Is 'agency of record' an outdated term to describe the client-firm relationship?

December 01, 2011

The dawn of the digital era has forever changed the PR landscape, not only giving rise to a new breed of firms, but also elevating the PR agency's role.

Can President Obama effect a comms reversal with voters in the next year?

November 01, 2011

A lot can happen in one year.

Should mainstream media outlets break news on their social media channels?

October 01, 2011

As the pace of journalism gets faster by the day, the ownership of a scoop becomes more and more difficult to achieve.

Should Twitter increase its character limit from the current total of 140?

September 01, 2011

It's a valid question for Twitter executives to be pondering, as they watch Google+ offer the speed of the Blue Birdy with the limitless character count and easy-sharing functions of Facebook.

Is there going to be a $1 billion PR agency within the next five years?

August 01, 2011

The challenge is not necessarily getting to a billion dollars; it is more about building a communications agency with the right people at its heart and driving an entrepreneurial culture.

Is it ever appropriate to erase comments from a company's social media platform?

July 01, 2011

Social media by its nature is open and transparent.

Should senior-level agency execs spend most of their time on client work?

June 01, 2011

Now, more than ever, having senior-level executives deeply involved in client work is vital.

Does political campaign experience make you a better candidate for an agency job?

May 01, 2011

People involved in politics and communications for a political campaign will likely shine doing agency work in the private sector. Those involved only in making policy might not.

Have clients become more vigilant in the pitch process since the recession?

April 01, 2011

Jennifer Prosek, CEO of CJP Communications, and Howard Schacter, president of DiGennaro Communications, debate whether clients have become more vigilant in the pitch process since the recession.

Can PR pros work on a flex-time schedule and still do their jobs well?

March 01, 2011

Kim Duffy, HR director at Coyne PR, and James Grant, president of James Grant PR, debate whether comms pros still do their jobs well while working on a flex-time schedule.

Is PR truly starting to take the lead in more integrated campaigns?

February 01, 2011

Matt Kirdahy, director of financial and corporate practices group at Middleberg Communications, and Mario Almonte, managing partner at Herman and Almonte PR, debate whether PR is taking the lead in integrated campaigns.

Are there crises during which it is better for companies to stay silent?

January 01, 2011

Paul Gallagher of Burson-Marsteller and Christopher White of AirTran debate whether it is better for companies to stay silent during certain crises.

Should entities seeking multicultural outreach look only to boutique firms?

December 01, 2010

Mike Valdes-Fauli and Zandra Zuno debate whether entities seeking multicultural outreach should look only to boutique firms

Is social media now a better media relations tool than the press release?

November 01, 2010

Renee Jennings, CEO and founder of R. Media Group, and Jennifer Mirabile, Assistant VP of Young & Associates, debate whether social media is now a better media relations tool than the press release.

Should PR agencies invest in search engine marketing capabilities?

October 01, 2010

Rosa Alfonso-McGoldrick and Ally Saxe debate on whether PR agencies should invest in search engine marketing capabilities.

Do PR practitioners still need to have good writing skills to be successful?

September 01, 2010

Ask any senior executive about their communications leader, and they'll probably talk about writing skills first.

Should a CEO be a company's primary spokesperson during a crisis?

August 01, 2010

Chris Gidez of Hill & Knowlton and Mike Lawrence of Cone debate whether or not a company's CEO should serve as the primary spokesperson during a crisis.

Should advertising value equivalency be used as a way to measure PR?

July 01, 2010

AutoTrader.com's Mark Scott and Airfoil PR's Jennifer Becker offer opposing views on using advertising value equivalency as a way to measure PR.

Are promoted tweets a good thing for PR professionals who use Twitter?

June 01, 2010

Ketchum Digital's Jonathan Kopp and Makovsky's David Rosen offer opposing views on whether promoted tweets are a good thing for PR professionals who use Twitter

Should PR invest to gain the technical capability needed for mobile campaigns?

May 01, 2010

Bite's David Hargreaves and Euro RSCG's Eric Edge offer opposing views on whether PR should invest to gain the technical capability needed for mobile campaigns