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Feature Articles

Emergency TV

Virgil Dickson December 01, 2012

Hard-hitting stories of life and death are changing the rules from a PR perspective as New York-Presbyterian admits reality TV cameras.

PRWeek Asia Special Report

Chris Daniels, Virgil Dickson, Brittaney Kiefer, Lindsay Stein November 01, 2012

Challenging times, changing attitudes, and an influx of Western influence have given rise to a new era of communications in the Asia-Pacific region. PRWeek highlights the continent's hotspots in a special report.

C-Factors Survey: Creative currency

Chris Daniels November 01, 2012

CEOs, CMOs, and other C-suite leaders who responded to the C-Factors Survey from PRWeek and Allison+Partners say creativity has manifested itself within their organizations.

PR's new frontiers

October 01, 2012

PRWeek highlights the global reach of comms and public relations by going one on one with agency leaders in the hottest emerging markets.

Success story

Jennifer Mann October 01, 2012

Nonprofits have to fight harder for funds due to a shrinking economy, but effective storytelling is still the most important tool for any organization trying to make a difference, such as The Case Foundation.

Maseca connects with new generation of Hispanics

Tanya Lewis September 28, 2012

While the Maseca brand is well-known among the less acculturated segment of US Hispanics, the company wants to establish strong connections with the growing bi-cultural segments.

P&G stays fresh

Connie Cho, Brittaney Kiefer, Lindsay Stein September 01, 2012

With 175 years of history behind it, Procter & Gamble knows how to change with the times. PRWeek charts the successes and challenges ahead for the CPG giant and its high-profile brands.

Commanding communications

Virgil Dickson September 01, 2012

Being transparent and embracing social media has helped the Navy shine a light on the work it does every day in communities across the country.

Latin America sizzles

Chris Daniels September 01, 2012

Multinationals and agencies are setting their sights on the booming economies of countries including Brazil, Argentina, and Colombia, but care must be taken to maneuver through local marketplace challenges.

Quality, not quantity

Chris Daniels July 01, 2012

While there's no exact formula for winning a PRWeek Award, Chris Daniels gets tips from former judges that will help awards submissions rise above the competition.

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