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Fashion-beauty

Fashion brands incorporate bloggers in outreach design

Beth Krietsch January 01, 2012

As fashion bloggers gain more prominence among consumers, they are becoming an integral element of communications and marketing strategy for brands.

CEO Q&A: Lisa Price, Carol's Daughter (Extended)

Danielle Drolet October 01, 2011

Lisa Price, CEO of Carol's Daughter, a line of natural beauty products, talks with Danielle Drolet about the need for authenticity and retail expansion.

PR goes on long after the show is over

Alexis Rodriguez, Bobbi Brown Cosmetics September 16, 2011

I have chronicled what goes into putting on a show as an in-house fashion publicist and sponsoring a show as a beauty publicist, but what happens when the lights go down and the shows are over?

The beauty of Fashion Week

Alexis Rodriguez, Bobbi Brown Cosmetics September 14, 2011

As much as I loved Fashion Week as a fashion publicist, I love it even more as a beauty publicist with new responsibilities that are equally as challenging and exciting as those on the fashion side.

Fashion's fabulous fortnight flies by in 15 minutes

Alexis Rodriguez, Bobbi Brown Cosmetics September 12, 2011

These two weeks are the most stressful of a fashion publicist's life.

Cosmetics group embraces social media for its awards

Lindsay Stein September 01, 2011

Cosmetic Executive Women hosted its 17th annual CEW Beauty Awards on May 20.

Kenneth Cole asks you to take a stand

Ilya Leybovich September 01, 2011

Kenneth Cole is launching an interactive digital platform to encourage dialogue and debate about important social issues.

Video: Olivia Scott-Perkins, Carol's Daughter

Lindsay Stein August 19, 2011

Olivia Scott-Perkins, the newly appointed CMO at Carol's Daughter, discusses her strategy for the brand and PR efforts around the launch of the Macadamia style collection.

Australian clothing line makes a bold impression on US market

Michelle Lodge August 01, 2011

Australian company We Are Handsome, manufactured exclusively in Australia, is expanding into the US women's market.

Jones New York dresses up 'Empower' initiative for 2011

Alexandra Bruell June 01, 2011

Jones New York is boosting its Empower Your Confidence campaign by adding real women and a more digitally skewed integrated tack.

Zing USA names McEwen president and CEO

Brittaney Kiefer May 17, 2011

NEW YORK: Zing USA has appointed Robert McEwen as president and CEO, overseeing the agency's offices in New York and Los Angeles.

Apples to oranges, er jeans: A Q&A with the new Levi's CMO

Alexandra Bruell April 20, 2011

This week, Levi's new CMO Rebecca Van Dyck is transitioning from phones to jeans.

Alison Brod wins Kmart fashion business

Alexandra Bruell April 07, 2011

CHICAGO: Kmart hired Alison Brod PR to work on a fashion account that went up for review early this year, PRWeek has learned.

Euro RSCG wins Ford CSR program

Alexandra Bruell April 06, 2011

NEW YORK: Ford hired Euro RSCG Worldwide PR to support its year-long Ford's Warriors in Pink Program.

GolinHarris hires JCPenney's Borichevsky

Alexandra Bruell March 31, 2011

DALLAS: GolinHarris hired Amanda Borichevsky as VP. Most recently, Borichevsky was senior manager of JCPenney's brand publicity team.

The beauty of PR at Estee Lauder

Alexandra Bruell March 28, 2011

There was a great story in the New York Times this weekend about how Estee Lauder is nurturing the core values and marketing tools that aided its early success, while simultaneously evolving with a more global world and informed consumer.

Nike to reinvigorate Umbro brand in US

Alexandra Bruell March 24, 2011

NEW YORK: Umbro had enjoyed a share of the US performance wear market before ceding voice to the fast-growing Adidas and Nikes of the 90s. Now the brand is staging its first US comeback with new soccer and lifestyle products and a New York-centric, multi-disciplinary marketing campaign.

Mendenhall, former HP CMO, joins creative shop Lipman

Alexandra Bruell March 09, 2011

NEW YORK: Former HP CMO Michael Mendenhall has joined Lipman, a lifestyle and fashion advertising agency, as president and COO.

Filson hires Turner PR

Alexandra Bruell March 07, 2011

SEATTLE: Outdoor apparel brand Filson hired Turner PR to handle national PR and social media campaigns for the brand in the outdoor and lifestyle channels.

Kmart issues RFP for fashion account

Alexandra Bruell March 04, 2011

NEW YORK: Kmart issued an RFP in search of an agency to support its ongoing fashion and lifestyle initiatives.

OPI rides Bieber wave with new nail polish collection

Alexandra Bruell February 16, 2011

HOLLYWOOD, CA: OPI is leveraging "Bieber fever" with a social media campaign to promote the second collection designed by the young pop star for its Nicole nail polish line.

Another Ogilvy consumer VP heads to new agency

Alexandra Bruell February 15, 2011

NEW YORK: Kaplow Communications hired Margarita Miranda-Abate as an SVP in its consumer practice.

TJX issues RFP for digital agency support

Alexandra Bruell February 14, 2011

FRAMINGHAM, MA: The TJX Companies issued an RFP for digital support across its Marshalls and TJ Maxx brands.

Why aren't there more food sponsors at NY Fashion Week?

Alexandra Bruell February 10, 2011

I just returned from the tents at Lincoln Center, where stylists, buyers, and media moved in clusters around the self-check-in stands and Frappuccino fridges, each with a Daily in hand.

Alberto Culver marcomms exec moves to Kellogg

Alexandra Bruell February 08, 2011

BATTLE CREEK, MI: Kellogg Company hired Brandy Ruff as its new director for brand PR.

Forever 21 talking to PR agencies

Alexandra Bruell February 01, 2011

VERNON, CA: Forever 21 is conducting an informal search for a PR agency to support issues and programs tied to its corporate brand.

Seventeen launches campaign in search of "real" cover girl

Alexandra Bruell February 01, 2011

NEW YORK: In response to readers' "renewed interest in authenticity," Seventeen magazine decided to reinvent its cover model contest of the past with a search for a "real girl."

Eggland's Best hires Coyne as its AOR

Alexandra Bruell January 25, 2011

PARSIPPANY, NJ: Eggland's Best named Coyne PR its AOR, following a review that included four-year incumbent Weber Shandwick, confirmed CEO Charles Lanktree.

Military apparel company hires Turner PR

Alexandra Bruell January 18, 2011

DENVER, CO: Alpha Industries, a company that for over 50 years has developed performance military outerwear and clothing for the United States Department of Defense, named Turner PR its AOR.