Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

RSS | Login | Register

fashion

Treska names Zelo AOR

Lindsay Stein February 03, 2012

FORT WORTH, TX: Fashion accessory manufacturer Treska has selected Zelo Public Relations as AOR with the goal of increasing brand awareness.

Elizabeth Arden taps Lippe Taylor as AOR

Lindsay Stein January 19, 2012

NEW YORK: Cosmetics company Elizabeth Arden has selected Lippe Taylor as its first AOR to handle the brand's consumer PR efforts.

Dickies taps Zeno Group as AOR

Lindsay Stein January 13, 2012

FORT WORTH, TX: Work apparel manufacturer Williamson-Dickie has selected Zeno Group as AOR for its Dickies brand after an RFP.

Charming Charlie taps Alison Brod as first AOR

Lindsay Stein January 12, 2012

HOUSTON: Fashion accessory boutique Charming Charlie has selected Alison Brod PR as its first AOR after an RFP process.

Kaplow adds two Kellwood brands to roster

Lindsay Stein January 03, 2012

CHESTERFIELD, MO: Fashion designer, manufacturer, and merchandiser Kellwood Company selected Kaplow PR as AOR for its XOXO and Zobha brands following an informal review involving three agencies.

Fashion brands incorporate bloggers in outreach design

Beth Krietsch January 01, 2012

As fashion bloggers gain more prominence among consumers, they are becoming an integral element of communications and marketing strategy for brands.

New York searches for agency for fashion project

Lindsay Stein December 20, 2011

NEW YORK: The New York City Economic Development Corporation has issued an RFP seeking an agency to run its "Project Pop-Up" fashion competition.

Missoni launch misses the Target

Kathleen Reynolds, CooperKatz & Company December 09, 2011

You know you're doing something right when advertising, PR, and social media are activated to get customers buzzing ahead of a major launch.

DKC selected by JCPenney to boost fashion brands

Lindsay Stein December 07, 2011

PLANO, TX: JCPenney has chosen DKC as an agency partner to support its fashion brands following an RFP process. The retailer also hired PMK-BNC earlier this month.

Heart Institute goes mobile for 2012 Fashion Week

Lindsay Stein December 07, 2011

WASHINGTON: The National Heart, Lung, and Blood Institute (NHLBI) will integrate mobile marketing into the 10th anniversary edition of "The Heart Truth" campaign.

PAN wins Brazilian footwear organization contract

Lindsay Stein December 07, 2011

BOSTON: Abicalçados, the Brazilian Footwear Industry Association, has named PAN Communications its AOR to increase brand recognition in the US.

Donna Karan adds substance and style by touting Urban Zen on Piers Morgan Tonight

David Ward December 01, 2011

Donna Karan's Urban Zen is the philanthropic effort of the well-known fashion designer and includes a space in New York where it does educational initiatives.

Edelman named AOR for T.J. Maxx, Marshalls

Lindsay Stein November 11, 2011

FRAMINGHAM, MA: The TJX Companies has selected Edelman as AOR for its T.J. Maxx and Marshalls brands.

Kmart boosts Hispanic outreach

Lindsay Stein October 06, 2011

HOFFMAN ESTATES, IL: Kmart is conducting a campaign for its Sofia by Sofia Vergara collection integrating various types of outreach to Hispanic consumers.

Uniqlo uses integrated effort for flagship store launch

Lindsay Stein September 23, 2011

NEW YORK: Uniqlo is incorporating fashion and business press outreach with digital to promote the October 14 opening of its largest store to date in New York City.

The PR Week - September 16, 2011

September 16, 2011

Steve Barrett, Danielle Drolet and Lindsay Stein discuss Publicis' acquisition of Schwartz Communications; blurred lines between advertising and PR; MWW Group's account win; brand opportunities during New York Fashion Week.

PR goes on long after the show is over

Alexis Rodriguez, Bobbi Brown Cosmetics September 16, 2011

I have chronicled what goes into putting on a show as an in-house fashion publicist and sponsoring a show as a beauty publicist, but what happens when the lights go down and the shows are over?

The beauty of Fashion Week

Alexis Rodriguez, Bobbi Brown Cosmetics September 14, 2011

As much as I loved Fashion Week as a fashion publicist, I love it even more as a beauty publicist with new responsibilities that are equally as challenging and exciting as those on the fashion side.

Fashion's fabulous fortnight flies by in 15 minutes

Alexis Rodriguez, Bobbi Brown Cosmetics September 12, 2011

These two weeks are the most stressful of a fashion publicist's life.

Esprit campaign seeks to reinvent the brand

Lindsay Stein September 01, 2011

NEW YORK: Esprit Holdings, an international apparel and accessory manufacturer, is targeting a new, albeit familiar demographic with its Fall/Winter 2011 campaign.

Kenneth Cole asks you to take a stand

Ilya Leybovich September 01, 2011

Kenneth Cole is launching an interactive digital platform to encourage dialogue and debate about important social issues.

Adidas launches integrated back-to-school campaign

Lindsay Stein August 11, 2011

PORTLAND, OR: Adidas has launched its "All Originals" back-to-school campaign following positive feedback from its spring initiative.

Weber Shandwick wins L.L.Bean anniversary account

Lindsay Stein August 11, 2011

NEW YORK: L.L.Bean has chosen Weber Shandwick for the company's 100th anniversary project, following an RFP process involving five agencies.

Regan Communications Group acquires 5s PR

Lindsay Stein July 21, 2011

NEW YORK: Regan Communications Group has acquired 5s Public Relations, which specializes in fashion and lifestyle products, bringing the formerly Boston-based agency to Regan's New York office.

Kmart adds celebs to Latina blogger community

Danielle Drolet July 14, 2011

NEW YORK: Hispanic celebrities, including Sofia Vergara and Cristina Saralegui, will soon be lending their voice and presence to Kmart's Latina Smart blogger community, which launched this May.

Designer Amy Matto hires 5W

Beth Krietsch July 14, 2011

NEW YORK: Women's clothing designer Amy Matto has hired 5W Public Relations as AOR.

Matchbook names Kearns branding and comms VP

Ilya Leybovich June 28, 2011

NEW YORK: The Matchbook Company has appointed Linda Kearns as VP of branding and communications to head up its new costume designer division.

Asylum PR to support Bearpaw Footwear's new lines

Danielle Drolet June 20, 2011

LAKE TAHOE, CA: Asylum Public Relations has been hired by Bearpaw Footwear to handle PR with a focus on expanding the brand's presence in the US market.