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Media pitch feed launches on Twitter, Facebook

May 01, 2013

CHICAGO: A feed intended to pitch journalists and bloggers launched this week on Twitter and Facebook.

Pinterest taps Facebook's Lucich as comms manager

Lindsay Stein April 22, 2013

SAN FRANCISCO: Pinterest has hired Malorie Lucich, former manager of platform PR at Facebook, to serve as its manager of communications.

The PR Week - April 12, 2013

Gideon Fidelzeid, Brittaney Kiefer, Lindsay Stein April 12, 2013

Gideon Fidelzeid, Lindsay Stein, and Brittaney Kiefer discuss FedEx's new marcomms head; airbag recalls; Facebook Home; and HopStop.

Where is the Hispanic, African-American, or Asian Sheryl Sandberg in PR?

Lauren Wesley Wilson, ColorComm Network April 12, 2013

Sheryl Sandberg. By now you know who she is, you've heard her story, and you have her book. You know the whole shebang, and you've made up your mind whether you like her or not.

Open comms strategy vital to achieve highest IPO valuation

Jeff Corbin, KCSA Strategic Communications April 01, 2013

KCSA Strategic Communications conducted a survey of attorneys who advised nearly all the major IPOs in 2012 to gauge their thoughts on how the IPO market for 2013 is shaping up.

Why is the advancement of women so important for PR?

Gail Becker, Edelman March 27, 2013

I once had the pleasure of hearing former Secretary of State Madeleine Albright share a memorable story about her granddaughter to a captive audience at TED Women.

Facebook rolls out improved targeting for advertisers

Gordon MacMillan, Brand Republic March 20, 2013

Facebook has rolled out a global targeting feature for marketers called Lookalike Audiences, which allows them to reach people like their customers.

Twitter, Facebook are new media owners: Sorrell

Gordon MacMillan, The Wall March 18, 2013

As Advertising Week kicks off, WPP Group CEO Martin Sorrell has been writing about how business must embrace the digital revolution and talking about how social networks are competitors to companies like his.

Sorrell: Twitter is a 'PR medium' not advertising

Gordon MacMillan, The Wall February 26, 2013

Martin Sorrell, the WPP Group chief executive, talked to the Harvard Business Review about everything from the state of the advertising business to social media and emerging technology.

The PRWeek - February 1, 2013

Steve Barrett, Lindsay Stein, Frank Washkuch February 01, 2013

Steve Barrett, Frank Washkuch, and Lindsay Stein discuss the Super Bowl; Gail Heimann; BlackBerry; and Michael Buckley joins Facebook.

New contest application uses photos to share stories

February 01, 2013

Wishpond's photo-contest app allows brands to easily create and share photos across social networks and websites and engage users with content.

Brunswick's Buckley to join Facebook as comms VP

Brittaney Kiefer January 31, 2013

SAN FRANCISCO: Brunswick Group's Michael Buckley is leaving the agency for a top communications role at Facebook.

NRA Facebook and Twitter blackout: smart crisis comms or social media fail?

Chris Daniels December 20, 2012

The NRA's decision to shut down its social media channels in the aftermath of the tragic school shooting in Newtown, CT has divided digital marketing and crisis comms experts.

Know your audience - and what they're talking about

Tom Biro, Allison+Partners December 20, 2012

Last Friday, we were all privy to an unspeakable act when a gunman entered a Newtown, CT, school and opened fire on unsuspecting elementary schoolchildren, teachers, and administrators.

Interpublic Group sells remaining Facebook stake

Lindsay Stein November 20, 2012

NEW YORK: Interpublic Group has sold its remaining holdings in Facebook for $95 million and increased its existing share repurchase program by $100 million.

Facebook to launch advertising ROI tool

Sarah Shearman, Marketing November 19, 2012

Facebook is testing a tool it claims will help marketers track the return on investment from advertising campaigns on the social networking platform.

More is better in Embassy Suites campaign

Tanya Lewis November 16, 2012

Embassy Suites Hotels and AOR Emanate PR created "Vacation More-imization" to help families maximize their summer vacations.

Edelman uses Facebook to organize team post-Sandy

Lindsay Stein November 01, 2012

Following the destruction of Hurricane Sandy on Monday night, which left more than 827,000 people in New York City powerless as of Thursday afternoon, Edelman used Facebook to connect with employees in New York and New Jersey.

10,000 hours to nowhere

Charlotte Sherry, Women in Leadership October 22, 2012

Most people are familiar with Malcolm Gladwell's "10,000 hour rule" from his well-known book Outliers: The Story of Success. It claims that the key to success is practicing a specific task for more than 10,000 hours.

Facebook global comms VP Lockhart to step down

Lindsay Stein October 05, 2012

PALO ALTO, CA: Facebook's VP of global communications Joe Lockhart is stepping down from his role after being with the social network since last June.

Close-knit circles disappear due to social media expansion

Brittaney Kiefer October 01, 2012

My grandmother sent me a friend request on Facebook recently, but I haven't accepted it yet. I figure I can put off clicking the confirm button until Thanksgiving, when she will inevitably ask why I've ignored her invitation.

GroSocial personalizes social media platforms

Tanya Lewis September 17, 2012

GroSocial provides social media marketing software for small- and medium-sized businesses.

Age-related social content opens door for new strategies

Beth Krietsch August 01, 2012

Should Facebook officially lower or eliminate its age restrictions, it will be faced with developing and communicating a privacy-focused strategy that ensures a safe environment for its new users.

Tales of Facebook's demise might be a little premature

David Ward August 01, 2012

A flurry of traditional media have all produced recent features on the emergence of a Facebook backlash, with some demographics opting not to join while others dramatically cut back their use.

ADA tests consumers' awareness of diabetes

Tanya Lewis July 27, 2012

American Diabetes Association (ADA) and AOR Mullen have made social media engagement a priority.

Investors drop Facebook stock

Lindsay Stein July 26, 2012

Facebook shares dropped below $24 in after-hours trading on Thursday, losing 18% of its value. The stock debuted at $36 in May.

Wal-Mart embraces rally by pranksters

Lindsay Stein July 26, 2012

Inviting consumers to participate in a campaign is a great way to build brand awareness, but when the initiative is hosted somewhere as unpredictable and uncontrollable as the Internet, things don't always go as planned.

Wal-Mart responds well to hijacked social campaign

Lindsay Stein July 09, 2012

Wal-Mart's marketing initiative with rapper Pitbull didn't go quite as planned, but the social media buzz around the campaign is definitely getting the retail giant some attention.

What PR firms should read into Facebook's 'Sponsored Stories' settlement

Michael Lasky, Davis & Gilbert June 29, 2012

On June 18, Facebook agreed to pay $10 million to settle a lawsuit brought by plaintiffs who claimed that its "Sponsored Stories" service used the names and likenesses of the plaintiffs without their consent in violation of their right of publicity.