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Santorum's social surge follows national poll

January 10, 2012

In the lead up to his close second place finish in the Iowa caucuses, Rick Santorum's Facebook fandom surged ahead as well.
 

Entergy targets New Orleans sports fans with BCS event

January 09, 2012

NEW ORLEANS: Entergy Corporation has promoted its ties to New Orleans and Louisiana State University in the days before college football's BCS Championship game.
 

Introducing 'Like-hating' to the PR lexicon

Curtis Hougland, Attention January 06, 2012

The preoccupation with gaining Facebook "Likes" is waning at last.
 

Online piracy bill sparks PR scuffle

December 16, 2011

Google, Facebook, and non-governmental organizations are facing off against the entertainment industry in a communications battle to influence legislator and public opinion on The Stop Online Piracy Act.
 

Graeter's Ice Cream expands with 'Fanbassadors'

December 05, 2011

CINCINNATI: Graeter's Ice Cream is leveraging a brand ambassador program as the company expands to four new markets.
 

Reach business goals in 2012, not just digital metrics

Tom Biro, Allison & Partners November 11, 2011

Social media is so much more than how many "likes" you can score on Facebook. It's much more than your Klout score. It's also more than how much "voice" your brand has within the digital space.
 

Social media: One size does not fit all

Ryan Barr, IGB Group November 02, 2011

When it comes to corporate social media programs, I have heard it all.
 

SparkPR tapped for Patron's Ultimat campaign

October 31, 2011

LAS VEGAS: The Patron Spirits Company has selected SparkPR to lead efforts for the "Find Balance, Find Ultimat" campaign promoting the Ultimat Vodka brand.
 

Orbit, Bright Pink launch cancer prevention effort

October 28, 2011

CHICAGO: Wrigley's Orbit gum brand and nonprofit Bright Pink are conducting an awareness campaign to encourage women to protect themselves against breast cancer.
 

Study finds only 20% of consumers are 'high sharers'

October 26, 2011

Although consumers' use of Facebook as a pre-purchase research tool has increased exponentially, only one in five online consumers can be considered "high sharers" of brand-related content, according to research from Next Fifteen firms M Booth and Beyond.
 

Century 21 rolls out Facebook App for brokers

October 17, 2011

PARSIPPANY, NJ: Century 21 Real Estate has launched a Facebook app to help its brokers maximize their social media presence and connect with consumers.
 

Patron considers agencies for Ultimat campaign

October 04, 2011

LAS VEGAS: The Patron Spirits Company is reviewing PR agencies to aid the "Find Balance, Find Ultimat" campaign for its Ultimat Vodka brand.
 

Pharma companies should embrace the possibilities new Facebook rules offer

Laura Kempke, Schwartz MSL October 01, 2011

Facebook notified pharma companies that, as of August 15, they could no longer disable the comments functionality on their Facebook pages.
 

Timeline debut forces brands to modify Facebook strategy

September 30, 2011

The introduction of Facebook's "Timeline" feature is forcing PR professionals and social media marketers to rethink their approach to communicating with consumers through the social network.
 

So Facebook has changed (again)... Now what?

Tom Biro, Allison & Partners September 30, 2011

For the last, well, however long it's been, many of us who touch social and public relations have been asked to help organizations gain "so-and-so likes on Facebook."
 

The PR Week - September 30, 2011

September 30, 2011

Gideon Fidelzeid, Frank Washkuch and Danielle Drolet discuss Allstate's major hire; CDC's healthy dating campaign; HP's new CEO appointment; and the effects of Facebook's changes on marketers.
 

Chobani kicks off campaign targeting families

September 23, 2011

NORWICH, NY: Yogurt brand Chobani has launched an interactive campaign targeting families to promote its yogurt line for children, Chobani Champions.
 

Birds Eye inspires consumers to eat vegetables

September 20, 2011

MOUNTAIN LAKES, NJ: Birds Eye is trying to get more Americans to eat vegetables with its integrated Discover the Wonder of Vegetables campaign.
 

Barefoot Wine uses video to promote clean beach work

September 19, 2011

MODESTO, CA: Barefoot Wine is launching a video initiative on its Facebook page to engage the online community and promote clean beaches.
 

Lysol uses social media in School Attendance Challenge

September 16, 2011

PARSIPPANY, NJ: Lysol launched its second annual Blue Ribbon School Attendance Challenge, engaging parents, teachers, and children through various platforms, especially social media.
 

Tic Tac launches cancer awareness app

August 30, 2011

SOMERSET, NJ: Ferrero's Tic Tac brand created a new Facebook app to support its Shake, Share & Care breast cancer awareness campaign, which launched today.
 

Sharpie celebrates social media success

August 29, 2011

OAK BROOK, IL: As of last night, Newell Corporation's Sharpie brand reached 2 million Facebook fans, following the company's YouTube Takeover event on Saturday.
 

Pharma companies adapt to Facebook mandate

August 24, 2011

Facebook last week announced a policy change that is having a significant impact on the ability of pharmaceutical companies to communicate via the social network.
 

Crowne Plaza launches Marry Me campaign

August 19, 2011

ATLANTA: InterContinental Hotels Group's Crowne Plaza Hotels & Resorts kicked off a campaign today called Marry Me 11.11.11, aimed at giving 11 couples a celebrity wedding.
 

Social media numbers don't tell the whole story

August 19, 2011

What do Walgreens, Intel, Walmart, and American Express have in common? Each has a Facebook page, Twitter handle, and Foursquare account, aggregating millions of followers and "likes."
 

Buddy Media raises $54m for social media marketing

August 15, 2011

The tech world was abuzz when Buddy Media, a provider of software that helps brands manage their social media presence, announced it had raised $54 million in its latest round of financing.
 

Twitter is great - but use a bit of common sense

August 12, 2011

It's fair to say everyone is still working out how best to use Twitter, Facebook, and other social media vehicles as communications tools.
 

When giants of social media compete, brands stand to win

August 01, 2011

The pace of change in social media channels shows no sign of slowing.
 

App enables brands to better reach consumers on Facebook

August 01, 2011

Social media startup Involver partnered with Klout, an influence measurement company, to develop an app to bring a service to Facebook that lets brands communicate with targeted consumer groups.
 

Blockbuster benefits from Netflix's social media criticism

July 25, 2011

MCKINNEY, TX: Blockbuster has seen positive results from its "Hello Blockbuster" campaign, launched in response to consumer comments expressing criticism of Netflix's new pricing model.
 
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