External Communications

There's no substitute for doing your homework

Eileen Sheil, Cleveland Clinic July 22, 2011

We've all received a dreaded call from a reporter on an issue that impacts the organization.

Leo Burnett names new corporate comms VPs

Erica Morris January 11, 2010

CHICAGO: Leo Burnett named Patti Temple Rocks EVP and global director of corporate communications, effective January 19.

GM comms team navigates CEO resignation

Erica Morris December 02, 2009

DETROIT: General Motors CEO Fritz Henderson's resignation announcement Tuesday afternoon created a monster project for GM's communications team.

Willis names Joshua King communications SVP

Erica Morris December 01, 2009

NEW YORK: Willis Group Holdings named Joshua King SVP of group marketing and communications.

Holiday Inn brand makeover is built on internal support

Tanya Lewis December 01, 2009

Francie Schulwolf, VP of corporate communications, Americas, at IHG, explains that while brand awareness of Holiday Inn (HI) was very high, it had become "marred with an inconsistent image."

CJP named AOR for SkyBridge

Erica Morris November 18, 2009

NEW YORK: CJP Communications has been named AOR for SkyBridge Capital, to support the New York-based investment firm's business development and communications.

Messages that matter

Rashada Whitehead November 02, 2009

Yesterday I saw This is It, a movie featuring exclusive rehearsal footage of Michael Jackson's unprecedented 50-show concert series scheduled for London last summer.

Comms is now part of a CEO's job description

Alan Miller November 01, 2009

The old axiom that it takes a lifetime to build a good reputation and only minutes to destroy it has never seemed truer.

There's a human element to every pitch

October 30, 2009

This past week, PRWeek and Marketwire sponsored a webcast on "The New Rules of Media Relations." As media shrinks and shifts, it becomes more difficult on both sides.