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Experiential Marketing

Vera Bradley launches 'colorful' experiential tour

Lindsay Stein April 20, 2012

FORT WAYNE, IN: Vera Bradley has launched an experiential tour to engage consumers on a grassroots level.

Master Class: What experiential marketing areas are crucial to build brands of the future?

October 01, 2011

Tomorrow's big brands will be the ones that create and sustain experiences that make a difference for the people who matter most to them.

Jack Morton hires Butler from Nike

Kimberly Maul September 07, 2010

LOS ANGELES: Jack Morton Worldwide, experiential marketing agency, hired Daryl Butler as SVP and MD in the agency's Los Angeles office, effective August 9.

MDC completes another acquisition

Jaimy Lee August 02, 2010

NEW YORK: MDC Partners has acquired a majority interest in Relevent, a New York-based experiential marketing firm.

McDonald's, NBA, and more discuss Hispanic and social media

Kimberly Maul May 11, 2010

Tuesday at the Hispanic PR and Social Media Marketing Conference brought some great panels and speakers, including representatives from the NBA and lunch keynote speaker William Whitman, VP of US communications for McDonald's.

Talent will still drive tomorrow's PR agency

Miles Nadal May 01, 2010

It's evident that social media, branded entertainment, product placement, and experiential marketing have all become increasingly important components of PR in recent years.

Chevrolet builds up social media engagement through SXSW sponsorship

Kimberly Maul March 03, 2010

AUSTIN, TX: As an official sponsor for music, film, and interactive festival South By Southwest (SXSW), General Motor's Chevrolet brand is engaging with influencers through a social media road trip and experiential marketing at the event, in Austin, TX, from March 12 to 21.

Experience and intuition form a powerful crisis comms team

Harlan Loeb February 01, 2010

The piercing din of current dialogue about businesses "in crisis" diminishes the meaning of the phrase.

Experiential strategy sets the right tone for sneaker launch

Tanya Lewis January 08, 2010

Jenny Shanley, head of US PR for Reebok, explains that the toning shoe category is hot despite the tepid economy, noting that some analysts have called it a $100 million category that is expected to continue to grow.

US Census to kick off road tour Jan. 4

Kimberly Maul December 31, 2009

WASHINGTON: The US Census Bureau is educating the public about how to participate in the 2010 Census with The 2010 Census Portrait of America Road Tour kicking off on January 4.

Muscle Milk gets 'Sexy' this Thanksgiving

Kimberly Maul November 25, 2009

BENICIA, CA: Muscle Milk is continuing to move its brand away from the gym and more into lifestyle with its "Sexy Pilgrim" campaign, focused on viral elements and guerrilla marketing.

Hasbro travels a popular road to mark Candy Land's 60th birthday

Kimberly Maul November 01, 2009

To celebrate Candy Land's 60th anniversary, Hasbro turned San Francisco's famed Lombard Street into a huge version of the board game.

Dos Equis hits road with 'Interesting' tour

Kimberly Maul October 16, 2009

WHITE PLAINS, NY: Dos Equis is launching a nationwide "Most Interesting Show in the World" tour, engaging consumers with music, acrobats, daredevils, and other unique variety acts.

Michael Birkin takes majority position in RPMC

Tonya Garcia August 31, 2009

LOS ANGELES: Michael Birkin, recently appointed to Huntsworth's board, has taken a majority position in RPMC, a privately-held firm specializing in event management and marketing programs for the entertainment, sports, and music industries.

Coffee Bean & Tea Leaf hires three agencies to replace AOR

Kimberly Maul August 03, 2009

LOS ANGELES: The Coffee Bean & Tea Leaf recently hired JS2 Communications, Vox Entertainment, and HookUP Feed after ending its relationship with its AOR, Formula.

Nissan and 'Sports Illustrated' interact with college football fans on tour

Kimberly Maul July 30, 2009

NEW YORK: Nissan and Sports Illustrated are going on the road to interact with college football fans at 10 of the most anticipated games of the upcoming season.

Dial hosts 'Smell Dating' event for body wash launch

Alexandra Bruell July 17, 2009

SCOTTSDALE, AZ: Henkel's Dial brand unveiled its first promotional efforts for the national launch of its Dial for Men Magnetic Attraction Enhancing Body Wash product, which it says is "pheromone-infused."

Friendly's giveaway kicks off summer

Jaimy Lee July 17, 2009

To kick off its key summer season, Friendly's offered free ice cream in 500 of its stores for a five-hour block on June 6.

Spin Master takes battle toys on tour

Frank Washkuch July 17, 2009

Seeking to increase the longevity of brand loyalty to its Bakugan Battle Brawlers toy line and cartoon, Spin Master launched the Bakugan Ultimate Battle Tour campaign on July 11.

Haier expands road show nationwide this summer

Tonya Garcia July 10, 2009

When appliance manufacturer Haier America debuted the Haier Road Show last year, it was, according to the company's VP of marketing, Richard Block, "one-dimensional."

New Balance shows its pride in America

Alexandra Bruell July 01, 2009

New Balance launched a corporate branding campaign to generate awareness of its history of domestic manufacturing.

Popchips goes on the road to promote brand and its new flavors

Kimberly Maul June 30, 2009

SAN FRANCISCO: Popchips, the maker of all-natural potato chips, is kicking off the summer with a few new flavors and a mobile snack tour in key cities.

Heineken targets Hispanics with art series

Kimberly Maul June 24, 2009

WHITE PLAINS, NY: Heineken is expanding its Mural Arts Series and incorporating this initiative into its overall marketing platforms: 'Give Yourself a Good Name,' and the Spanish version, 'Demuestra Quien Eres.'

Quiznos goes deep into social media for latest promo

Kimberly Maul June 10, 2009

DENVER, CO: PR and social media are playing a big role with Quiznos latest promotion and contest: "Where do you Torpedo?"

Campari supports the arts to reach its audience

Tonya Garcia June 08, 2009

LOS ANGELES: Spirit brand Campari is relying on its ties to the Los Angeles art scene for experiential marketing efforts throughout 2009.

US gets its own Cake

Kimberly Maul May 29, 2009

NEW YORK: Cake, the branded entertainment agency acquired by Havas in 2008, launched in the US on May 4, with two launch clients: the Prince Charles Rainforest Project and Motorola.

Anti-smoking campaign targets LGBTQ community in Washington

Kimberly Maul May 28, 2009

WASHINGTON: An anti-smoking campaign targeting the LGBTQ community in the Washington area will kick off at Pride events during June and will promote free resources available to those who want to quit smoking.

Ford breaks world record to drive consumer buzz

Nicole Zerillo April 29, 2009

DEARBORN, MI: Yesterday, an unmodified 2010 Ford Fusion Hybrid was driven a reported 1,445.7 miles on one tank of gas around Washington, DC, breaking a world record for a gasoline-powered midsized sedan.

Gap partners with Havaianas for New York pop-up

Alexandra Bruell April 22, 2009

NEW YORK: Gap is launching an urban-beach-theme shop, featuring the Brazil flip-flop brand Havaianas and Gap summer items, in its New York City rotating concept venue.