Events

Hendrick's Gin points out the 'unusual' in US cities

May 16, 2012

NEW YORK: William Grant & Son's brand Hendrick's Gin will launch a campaign next month highlighting unusual elements of five US cities.
 

Amstel aligns campaign with life's complexities

May 15, 2012

WHITE PLAINS, NY: Amstel Light has kicked off a campaign to appeal to consumers' emotions by leveraging the complicated nature of everyday life.
 

Livestreaming, social media stretch the impact of live events

May 11, 2012

Marketing and communications professionals are taking advantage of cost-effective digital and social media tactics to help brands get the most out of events they produce or sponsor.
 

World will gather at 'Jewish Davos'

April 01, 2012

More than 4,000 political leaders, businessmen, scientists, academics, and artists will gather in Jerusalem in June for the fourth Israeli Presidential Conference.
 

Suggestion for a better 'homeless hotspot'

March 13, 2012

If you subscribe to the theory that all press is good press, then maybe a "homeless hotspot" is right up your alley.
 

Brands bet on tech influence at SXSW Interactive

March 12, 2012

AUSTIN, TX: With thousands in attendance at the annual South by Southwest Interactive festival this week, major brands are seeking to connect with these tech-savvy influencers, from developers to young entrepreneurs.
 

MWW wins Eventbrite AOR account

January 09, 2012

SAN FRANCISCO: Eventbrite, a self-service ticketing platform, has hired MWW Group as AOR.
 

IAEE gets face-to-face with first PR campaign

December 23, 2011

DALLAS: The International Association of Exhibitors and Events (IAEE) is rolling out its "Click Here First" campaign in an effort to underline the importance of face-to-face experiences through testimonials.
 

IAEE selects Edelman as AOR

October 12, 2011

DALLAS: The International Association of Exhibitions and Events (IAEE) has hired Edelman as AOR after issuing an RFP in August.
 

Adidas distributor Agron pushes first US outdoor line

September 08, 2011

LOS ANGELES: Agron, Adidas' exclusive distributor of its new outdoor sports division, is working with AOR CGPR to gain visibility for the outdoor line of footwear and gear as it launches in the US for the first time.
 

The keys to an effective pop-up campaign

Cassie Hughes, Grow Marketing September 07, 2011

The holidays are around the corner, and brands will be competing harder than ever to win their share of press coverage and consumer wallets.
 

PR can make or break your event

Cassie Hughes, Grow Marketing September 05, 2011

We've all seen it happen. The PR machine either blows the event out of the water or becomes a detriment to the experience.
 

Digital strategy lessons from Tales of the Cocktail

Jamie Falkowski, M Booth August 05, 2011

Tales of the Cocktail is a place for both new and old brands to transform into the must-reach-for bottle on a crowded shelf.
 

DC Influencer: Gregory O'Dell, Events DC (Extended)

August 01, 2011

Events DC's president and CEO Gregory O'Dell talks to Bernadette Casey about the rebranding of the organization and its global initiative.
 

Febreze launches multimedia campaign

July 12, 2011

CINCINNATI: Febreze, a Procter & Gamble brand, has launched the new Breathe Happy campaign, featuring significant social media outreach and live events.
 

MC Hammer emcees ON24 virtual event

June 17, 2011

Customer and prospect requests for virtual event best practices prompted ON24 to host the Virtual Events User Experience, a virtual event about hosting virtual events.
 

World Police & Fire Games hires Allison

February 23, 2011

NEW YORK: The World Police & Fire Games hired Allison & Partners as its 2011 PR AOR, after a competitive bid.
 

Ted Baker London selects Zapwater for store opening

January 12, 2011

CHICAGO, IL: The UK-based fashion brand Ted Baker London hired Zapwater Communications to lead and manage all regional press outreach, social media efforts, and event logistics for a Chicago store opening.
 

Vlog: WIFT Muse awards honor PMK-BNC's Berger

December 09, 2010

At New York Women in Film and Television Muse awards, honoree Cindi Berger, CEO and chairman of PMK-BNC, sat at the same table as honoree Vanessa Williams and A&E Networks CEO Abbe Raven.
 

My Saturday afternoon with Jon Stewart

November 10, 2010

It's certainly no secret that I am a huge fan of Jon Stewart and The Daily Show, but I would never think to describe myself as political.
 

Ms. Iacono goes to Washington

November 01, 2010

I said I was going to do it and I did. On Saturday I was among the the thousands of people on the National Mall in Washington, DC for the much-hyped Rally to Restore Sanity/Fear.
 

Amanpour talks media, family, and reinvention

October 19, 2010

Yesterday, I attended the More Magazine Reinvention Convention in New York, to hear Christiane Amanpour as the breakfast keynote speaker.
 

PRSA appoints Corbett 2012 chair and CEO

October 18, 2010

WASHINGTON: The Public Relations Society of America General Assembly confirmed Gerard Corbett as 2012 chair and CEO of the organization.
 

Vlog: Whirlpool launches eco washer and dryer line

October 14, 2010

Yesterday, I attended a kick-off event for Whirlpool's new Whirlpool and Maytag Spin Cycle Laundry washer and dryer line.
 

Viejas Entertainment taps Nuffer, Smith, Tucker for re-brand

October 08, 2010

SAN DIEGO: Viejas Entertainment and Production, an event production and management company, hired Nuffer, Smith, Tucker for PR support as it rebrands as VE&P.
 

Disney taps 135th Street for upcoming film outreach

October 04, 2010

BURBANK, CA: Walt Disney Studios hired 135th Street Agency, effective September 20, for PR support around its upcoming releases Tangled and TRON: Legacy.
 

The 'big check' can still make a huge difference

October 04, 2010

Over the weekend, I was lucky enough to attend "Night of Too Many Stars: An Overbooked Benefit for Autism Education," organized by Comedy Central.
 

Social media propels Dell's CEO network

October 01, 2010

Dell Women's Entrepreneur Network (DWEN), a PR-conceived global network of women CEOs who exchange ideas and share best practices, launched at the World Expo in Shanghai June 20 to 22.
 

Financial tool launch leverages media, executives

September 20, 2010

NEW YORK: William O'Neil & Co. launched its new MarketSmith product last week with a media event in New York.
 

BRINK Conference hires The Eisen Agency

September 20, 2010

CINCINNATI: The BRINK Innovation Conference 2010, which will be held November 17 at the Northern Kentucky Convention Center in Covington, KY, hired The Eisen Agency to lead marketing communications efforts for the event.
 
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