Event

Climate Group hires DKC for NYC September meetings

MacAdam Smith June 26, 2009

NEW YORK: The Climate Group, a nonprofit working to promote governmental and business strategies for a low-carbon economy, has hired DKC to handle media strategy and outreach for Climate Week NYC, running from September 21-25.
 

Komen affiliate in Denver hires Metzger

Jaimy Lee June 22, 2009

DENVER: The metropolitan Denver affiliate of Susan G. Komen for the Cure hired Metzger Associates for an 18-month contract, starting in June.
 

Spike builds awareness for Guys Choice Awards

Kimberly Maul June 18, 2009

NEW YORK: In its third year, Spike's Guys Choice Awards is using a multi-platform PR strategy to build awareness of the show, airing on June 21.
 

US Forest Service launches tween campaign

Jaimy Lee June 17, 2009

WASHINGTON: The US Forest Service and The Advertising Council launched an awareness campaign June 10 targeting tweens and their parents with a goal to encourage kids to spend more time in nature.
 

Santa Monica Pier hires Pollack

Kimberly Maul June 15, 2009

LOS ANGELES: The Santa Monica Pier hired The Pollack PR Marketing Group to oversee PR around its Centennial Celebration Events.
 

Applebee's PR push to become part of the neighborhood

Kimberly Maul June 15, 2009

LENEXA, KS: Restaurant chain Applebee's is increasing its presence in the neighborhoods where it does business, through an online campaign and contest called "Real Burgers for Real Heroes."
 

PRSA International section launches speaker program

Kimberly Maul June 11, 2009

NEW YORK: The International Section of PRSA partnered with Business for Diplomatic Action (BDA) to launch the International Issues Forum, a speaker program highlighting world issues.
 

Kazakhstan hires Policy Impact Communications

Jaimy Lee June 11, 2009

WASHINGTON: The Ministry of Foreign Affairs of the Republic of Kazakhstan tapped Policy Impact Communications to develop and implement a PR campaign that will enhance the country's image in the US, according to a federal filing.
 

Campari supports the arts to reach its audience

Tonya Garcia June 08, 2009

LOS ANGELES: Spirit brand Campari is relying on its ties to the Los Angeles art scene for experiential marketing efforts throughout 2009.
 

Woodstock finds new home with site launch

Kimberly Maul June 08, 2009

NEW YORK: Sony Music Entertainment and Legacy Recordings are using media relations and viral tactics to spread the word about the launch of Woodstock.com, an online community for fans of live music and the Woodstock experience.
 

PR pros need to ask tougher questions of journalists

Julia Hood June 05, 2009

A cherished convention in the industry is the journalist panel, an event where PR people pay good money to listen to a bunch of reporters tell them how much they dislike working with PR people.
 

Online relationships are still boosted by the human factor

Rose Gordon June 05, 2009

At the Vocus conference in Washington this week, keynote speaker David Plouffe, manager for Barack Obama's presidential campaign, emphasized the importance of personal relationships to the success of communications.
 

Outfest targets wide audience for upcoming film festival

Kimberly Maul June 05, 2009

LOS ANGELES: Outfest, an organization dedicated to showcasing LGBT film, is going beyond the LGBT community in its outreach for the annual Outfest Los Angeles Gay and Lesbian Film Festival, held July 9-19.
 

Organizing for America ramps up healthcare efforts

Jaimy Lee June 05, 2009

WASHINGTON: Organizing for America, a group founded by the Democratic National Committee that plans to build on the grassroots efforts of President Barack Obama's election campaign, will launch a grassroots healthcare campaign on June 6.
 

Palo Alto Software selects Mulberry Marketing

MacAdam Smith June 04, 2009

EUGENE, OR: Palo Alto Software has selected Mulberry Marketing Communications' San Francisco office to work on a nationwide strategic PR campaign.
 

CMT builds reputation and fans around awards show

Kimberly Maul June 04, 2009

NASHVILLE, TN: CMT (Country Music Television) is using PR and media relations to raise the profile of its awards show, and is also leveraging fan involvement leading up to the 2009 CMT Music Awards on June 16.
 

Expert Q&A: Jack Mardack, director of marketing, Eventbrite

Tonya Garcia June 03, 2009

Jack Mardack, director of marketing at Eventbrite, an online event management company, talks about the latest trends in event planning, how to host a successful event, and how online and offline work together.
 

Napa Valley Destination Council selects agencies for campaign

Beth Krietsch June 02, 2009

NAPA VALLEY, CA: The Napa Valley Destination Council (NVDC) recently selected YPartnership and Burghardt & Dore for an international PR and marketing campaign.
 

History channel raises awareness of fossil find

Frank Washkuch June 01, 2009

NEW YORK: A&E Television Networks (AETN), the parent of History, conducted a consumer awareness effort for its May 25 program, The Link, with an emphasis on the scientific community. The show explored the recently identified 47-million-year-old remains of a primate thought to be a "missing link" to humans.
 

Companies reexamine events' role in overall strategy in the wake of recession

Nicole Zerillo June 01, 2009

As budgets tighten and company objectives change, marketers are reevaluating how to efficiently incorporate events into their 2009 plans.
 

Aussie tie-in boosts Tim Tam debut

Tanya Lewis June 01, 2009

Tim Tam is an iconic, best-selling cookie brand in Australia that's made by Pepperidge Farm's (PF) sister company Arnott's.
 

Book publishing gets into social media at BEA

Kimberly Maul May 29, 2009

NEW YORK: Book publishers, retailers, and distributors looked to social media experts to learn more about using the tactics within their businesses at this year's BookExpo America (BEA).
 

Microsoft unveils Bing

Tonya Garcia May 28, 2009

CARLSBAD, CA: Microsoft introduced its latest search engine, Bing, on May 28, positioning it as a "decision engine" that will focus on customer search solutions in four verticals: shopping, health, local, and travel.
 

High Falls Brewing Co. names Eric Mower and Associates AOR

Tonya Garcia May 28, 2009

BUFFALO, NY: North American Breweries has named Eric Mower and Associates as AOR for High Falls Brewing Company, and its brands Genesee, Dundee, and Seagram's Escapes.
 

Lippin Group and jLine Group align

Kimberly Maul May 28, 2009

LOS ANGELES: The Lippin Group, an entertainment PR and marketing firm, entered into a strategic alliance with event development and entertainment marketing firm jLine Group.
 

Pitch Control PR adds New York nonprofit to its roster

Tonya Garcia May 28, 2009

NEW YORK: The Lower East Side Business Improvement District (LES BID) has selected Pitch Control PR (PCPR) to build awareness of the organization, provide media outreach services, and promote businesses residing in the Manhattan neighborhood.
 

Prime Minister of Canada hires Public Strategies

Jaimy Lee May 27, 2009

WASHINGTON: The Office of the Prime Minister of Canada hired Public Strategies for media relations support during the Summit of the Americas, according to a federal filing.
 

MPRm adds two event clients

Kimberly Maul May 27, 2009

LOS ANGELES: MPRm added two clients to its events division: The OC Super Fair and Outfest.
 

Integrated Marketing conference for nonprofits selects Allison & Partners

Tonya Garcia May 22, 2009

SAN FRANCISCO: The 4th Annual Bridge to Integrated Marketing and Fundraising Conference has selected Allison & Partners to raise awareness about the event.
 

JA Apparel ties new line to NBA

Alexandra Bruell May 22, 2009

Last year, JA Apparel's high-end Joseph Abboud line became NBA coaches' official clothier, so the company was looking for ways to expand on that success, explained Trudy Larson, VP of marketing and PR at JA Apparel.
 

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