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Event

Despite major abdications, marketers still embrace CES

Beth Krietsch January 13, 2012

LAS VEGAS: The International Consumer Electronics Show is still a marquee event for a growing range of brands to promote their products, despite some Silicon Valley giants saying it no longer fits their strategies.

The PR Week - January 13, 2012

January 13, 2012

Steve Barrett, Frank Washkuch, Danielle Drolet and Lindsay Stein discuss Edelman's newly created agency for Kellogg; Tony Blankley's death; updates on the California High-Speed Rail Authority account; the 2012 International Consumer Electronics Show; and ICR XChange.

Video: PRWeek NEXT Conference 2011 recap

November 10, 2011

Agency leaders such as Fleishman-Hillard's Dave Senay and Ketchum's Rob Flaherty, along with PR executives from Sara Lee, Hershey Co, and more share their key takeaways from the PRWeek NEXT Conference.

The beauty of Fashion Week

Alexis Rodriguez, Bobbi Brown Cosmetics September 14, 2011

As much as I loved Fashion Week as a fashion publicist, I love it even more as a beauty publicist with new responsibilities that are equally as challenging and exciting as those on the fashion side.

ConAgra, Ketchum caught in blogger backfire

Lindsay Stein September 08, 2011

Consumer and commercial food manufacturer ConAgra recently faced some negative press, including being spotlighted by the New York Times, after a dinner event for food and mom bloggers didn't go as planned.

PR can make or break your event

Cassie Hughes, Grow Marketing September 05, 2011

We've all seen it happen. The PR machine either blows the event out of the water or becomes a detriment to the experience.

Grey Goose toasts five years at US Open

Danielle Drolet September 01, 2011

NEW YORK: Bacardi USA flagship brand Grey Goose is toasting its fifth year as promotional partner of the 2011 US Open Tennis Championships along with a signature cocktail and other fanfare.

Cosmetics group embraces social media for its awards

Lindsay Stein September 01, 2011

Cosmetic Executive Women hosted its 17th annual CEW Beauty Awards on May 20.

Virtual reality: Career Guide 2011

September 01, 2011

PR leaders shared their experience with job-seekers at PRWeek's Virtual Career Fair on June 14.

International awareness piqued for The Polo Life

Tanya Lewis August 19, 2011

Elliott Stares Public Relations helped create a campaign to generate worldwide media coverage around The Polo Life's sand polo event.

Hallmark to kick off national blogger tour

Lindsay Stein August 12, 2011

KANSAS CITY, MO: Hallmark is activating a four-city blogger tour on August 18 in support of its Life is a Special Occasion campaign.

Video: PRWeek rings the NASDAQ closing bell

March 17, 2011

The staff of PRWeek rang the NASDAQ closing bell on March 9 in Times Square to celebrate the 2011 PRWeek Awards.

Video: 2011 PRWeek Awards Interviews

March 11, 2011

PRWeek interviews some of the winners from the 2011 Awards.

Video: 2011 PRWeek Awards Highlights

March 11, 2011

Over 1,000 people celebrated the best in the business last night at the 12th annual PRWeek Awards.

Video: PRWeek NEXT Conference 2010 Highlights

November 11, 2010

Attendees of PRWeek's NEXT Conference engage with industry leaders on top PR issues.

Video: 40 Under 40 Luncheon Interviews

November 11, 2010

PRWeek caught up with some of the 40 Under 40 Luncheon recipients and attendees.

Video: 40 Under 40 Luncheon Highlights

November 01, 2010

Highlights from PRWeek's inaugural 40 Under 40 lunch, which took place in New York City on Monday and featured guest of honor Ray Kerins from Pfizer.

'Sleepover' event awakens media to the benefits of Zeo

Tanya Lewis April 01, 2010

Three sleep-deprived Brown University students founded Zeo (formerly called Axon Labs) in 2004.

Backstage with Victoria's Secret EVP of PR

Alexandra Bruell November 20, 2009

Yesterday, I went backstage at the Lexington Armory, where Victoria's Secret (VS) would hold its 14th annual fashion show later in the day, to talk to VS's EVP of PR Monica Mitro.

Children Mending Hearts taps TBG

Christina Capodice November 13, 2009

LOS ANGELES: Children Mending Hearts, a global nonprofit arts exchange foundation, hired The Burgett Group as AOR, effective September 23.

Hasbro travels a popular road to mark Candy Land's 60th birthday

Kimberly Maul November 01, 2009

To celebrate Candy Land's 60th anniversary, Hasbro turned San Francisco's famed Lombard Street into a huge version of the board game.

Marketers eager to learn from savvy tweens

Kimberly Maul October 16, 2009

When President Barack Obama walked out on stage after winning the election last November, accompanied by his wife and daughters Sasha and Malia - now 8 and 11 years old - Denise Restauri, founder and CEO of AllyKatzz, knew that tween girls were about to make a big impact.

Italian Trade Commission pushes 'Made in Italy' US effort with Hearst

Alexandra Bruell October 15, 2009

NEW YORK: The Italian Trade Commission (ITC) partnered with Hearst Magazines for its new marketing campaign, "If you speak fashion, you speak Italian," which targets independent fashion retailers in the US.

Chase offers new 'Ink' cards to connect with small businesses

Tonya Garcia October 05, 2009

WILMINGTON, DE: Chase Card Services has introduced a suite of cards, "Ink from Chase," and a marketing campaign targeting small businesses.

'Mommy Madness' hits St. Louis

Tonya Garcia October 02, 2009

ST. LOUIS: The Mid America Chevy Dealer Association is hosting a "Mommy Madness" promotion later this month where it will provide six mommy bloggers with Chevy vehicles while they go about their days.

The judges behind PRWeek Awards

Gideon Fidelzeid October 02, 2009

December 7 will represent my ninth PRWeek Awards judging day. It is truly one of my favorite gatherings of the year.

Financial bus tour travels fewer miles for expanded reach

Tonya Garcia October 01, 2009

WASHINGTON: Despite an increased budget, the second installment of the Your Money Tour, which will travel nationwide offering financial education and advice to consumers starting October 1, will be smaller in scope this year in order to be larger in its reach.

Timberland selects Wyclef for CSR, product collaboration

Alexandra Bruell September 30, 2009

STRATHAM, NH: Timberland partnered with Wyclef Jean, musician and reputed social activist, to launch a multi-tier global marketing initiative in line with its social activism program, Earthkeepers.

Blogworld & New Media Expo selects PN as AOR

Tonya Garcia September 16, 2009

NEW YORK: The 2009 BlogWorld and New Media Expo has selected Porter Novelli as its AOR. The conference will take place October 15 through 17 in Las Vegas.