Mark Donovan serves as SVP of Mobile Products and senior analyst at comScore. Donovan served as CMO of M:Metrics prior to the company's acquisition by comScore in May 2008. Previously, he held the position of SVP, products for M:Metrics and led the team that launched the company's first services in 2005. Before joining M:Metrics, Donovan worked for RealNetworks, as director of mobile strategy and later director of mobile services. He holds a Ph.D. in political science from the University of Washington, a master's degree in public policy from San Diego State University, and a bachelor's degree in business and entrepreneurship from Loyola Marymount University.