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 Europe

Euro students: 'PR thinking' to dominate marcomms

May 21, 2013

NEW YORK: European marketing students said in a survey released by the MediaSchool Group on Tuesday that "PR thinking" will come to dominate marketing in the next decade.
 

Ketchum forms partnership with PRfact

May 17, 2013

ZURICH, SWITZERLAND: Ketchum has formed an exclusive partnership with Swiss agency PRfact.
 

Schädler to head Lufthansa Group corporate comms

Lynsey Barber, PRWeek UK May 03, 2013

LONDON: German airline group Lufthansa has named Barbara Schädler head of corporate communications.
 

Huntsworth sells 20% of company to Asia's BlueFocus

Daniel Farey-Jones, PRWeek UK April 25, 2013

LONDON: Grayling owner Huntsworth has agreed to sell a 19.8% stake in its business to China-headquartered PR group BlueFocus, which it claimed would reduce debt and enable investment.
 

Edelman hires McKinsey veteran as European CEO

John Owens, PRWeek UK April 24, 2013

LONDON: Edelman has named Michael Stewart CEO of its European operations following the exit of Robert Phillips last year.
 

PR leaders back 'Business for Britain' campaign

Daniel Farey-Jones, PRWeek UK April 22, 2013

LONDON: A campaign calling on politicians to secure a new deal for Britain in Europe has signed up 500 business leaders including PR executives Timothy Bell and Angus Maitland.
 

Florida Citrus retains Golin as international PR agency

April 15, 2013

BARTOW, FL: The Florida Department of Citrus has retained longtime incumbent agency GolinHarris for its international PR account worth seven figures, following a competitive review involving five firms.
 

Coca-Cola European comms head Branston quits

Kate Magee, PRWeek UK April 04, 2013

LONDON: One of Coca-Cola's most senior communications operators in Europe has resigned to go freelance.
 

Morocco brings early end to Ketchum pan-Euro work

Daniel Farey-Jones, PRWeek UK April 03, 2013

LONDON: The Moroccan National Tourist Office has ended its relationship with Ketchum only two years into a three-year pan-European contract.
 

Burger King marketing director Blundell exits

John Reynolds, Marketing April 02, 2013

LONDON: Jo Blundell, Burger King UK's marketing director, has left the fast-food chain after two years.
 

Ketchum names Kaufmann London chief executive

Daniel Farey-Jones, PRWeek UK March 29, 2013

LONDON: Ketchum has appointed Denise Kaufmann chief executive for London, effective immediately, in a promotion from MD of client services.
 

Burson names Graf CEO in Switzerland

March 25, 2013

ZURICH: Burson-Marsteller has appointed Matthias Graf CEO of its Swiss operations, effective April 2.
 

Visa Europe hires Jones for digital comms role

Lynsey Barber, PRWeek UK March 08, 2013

Visa Europe has appointed Nick Jones, head of digital communications for the UK government, to a senior digital role at the company.
 

Coca-Cola Enterprises readies 'sustainability story'

John Owens, PRWeek UK February 28, 2013

Coca-Cola Enterprises has recruited Lexis for European work to highlight its efforts to go green.
 

Apple strengthens corporate comms with Rosenstock

Alec Mattinson, PRWeek UK February 20, 2013

Apple is bolstering its European corporate communications firepower with the hire of a senior figure from international aerospace firm Rolls-Royce.
 

EU seeks to boost China links with agency hunt

John Owens, PRWeek UK February 06, 2013

The European Union has kicked off a multi-million-dollar PR hunt to improve its relationship with China and increase its clout on the global stage.
 

Ryanair's new comms chief to eschew social media

Loulla-Mae Eleftheriou-Smith, PRWeek UK January 31, 2013

Robin Kiely, the incoming head of communications at Ryanair, has pledged to build bridges with traditional media, but dismissed the value of social media engagement.
 

Diageo scouts agencies for Captain Morgan push

John Owens, PRWeek UK January 23, 2013

Global drinks powerhouse Diageo has launched an agency hunt for its Captain Morgan rum brand.
 

Cyprus government calls in FTI to boost bailout talks

Alec Mattinson, PRWeek UK January 16, 2013

The government of Cyprus has brought in international communications help as the country fights to secure a €17 billion ($22.6 billion) bailout from the European Union.
 

Rail Europe taps Zeno Group as agency of record

January 15, 2013

WHITE PLAINS, NY: Rail Europe, a distributor of European rail passes and train tickets for North American travelers, has selected Zeno Group as AOR for the US and Canada following a competitive review.
 

Google accused of 'abusing' search dominance

Matthew Chapman, Marketing January 11, 2013

Joaquin Almunia, the European Commission's antitrust chief, has accused Google of abusing its dominant position in the search market.
 

Burger King hires Starbucks marketer, promotes chili

John Reynolds, Marketing January 10, 2013

Burger King has appointed Starbucks senior marketer Natasha Naik to the new role of marketing manager for Northwest Europe, and it is launching a promotion to showcase its new chili line.
 

HTC brings in Harvard for European work

Lynsey Barber, PRWeek UK January 04, 2013

HTC has hired Harvard PR Germany after a multi-stage pitch process.
 

Unilever to relocate Euro, global brand teams

Sarah Shearman, Marketing November 15, 2012

Unilever is moving its 150-strong London-based European brand development team to Rotterdam while centralizing its global brand development team in London.
 

Beats by Dr Dre makes UK focus of European marketing

Matthew Chapman, Marketing November 09, 2012

Beats Electronics is making the UK the center of its European marketing operations as it "exponentially" increases its staff.
 

European Central Bank taps Havas for euro campaign

November 08, 2012

FRANKFURT: The European Central Bank has selected Havas to lead a campaign for the launch of the second series of euro banknotes in Europe.
 

Bartholomew joins Fleishman's Brussels office

October 09, 2012

BRUSSELS: Fleishman-Hillard has added Michael Bartholomew to its Brussels team as senior policy adviser.
 

Zeno expands globally with offices in Asia, Europe

September 27, 2012

NEW YORK: Zeno Group is expanding its international reach with the opening of four offices in Asia and one in Europe, bringing its total number of offices to 11.
 

Spil Games hires Bite for b-to-b, b-to-c work

August 21, 2012

LONDON: Spil Games has hired Bite Communications to raise the company's profile in the UK and France.
 

European financial crisis felt across the Atlantic

August 17, 2012

The European Union's economic woes are reverberating on this side of the Atlantic, where multinational companies are keeping a close eye on the crisis and adjusting their communications spend and messaging.
 
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