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 Ethics

Three promises to keep

Bruce Berger, University of Alabama May 31, 2013

As a 38-year career comes into focus in my rear-view mirror, I reflect on the many self-promises we make, those devout but fleeting resolutions.
 

Bell Pottinger joins APPC fold after years of opposition

Daniel Farey-Jones, PRWeek UK May 17, 2013

LONDON: Bell Pottinger Public Affairs is signaling its support for the UK Association of Professional Political Consultants' regulatory code by joining for the first time since the organization's formation in 1994.
 

Big Data comes with Big Responsibility

May 17, 2013

As I tried to enter the Upper East Side mansion where the Financial Times' 125th anniversary party was taking place a couple of weeks ago the room was so busy I literally couldn't get through the door.
 

'Traditional' rules still apply

Sam Singer, Singer Associates May 03, 2013

The lessons of "get it first, but get it right," and the journalistic tradition of clear, concise, and correct have never been more important to the public affairs profession.
 

Wikipedia editors debate role of PR professionals

March 22, 2013

NEW YORK: A Wikipedia spokesperson said Friday that its editors have not determined a policy for whether PR professionals should be allowed to submit content on behalf of clients. The issue is again in the spotlight after a BP spokesperson reportedly rewrote nearly half of the oil giant's Wikipedia page.
 

New Pope ushers in new comms possibilities for the Catholic Church

Sam Singer, Singer Associates March 15, 2013

Over the past decade or two, the Catholic Church seems to have retreated from its aggressive communications and storytelling history. Now is the time for the church to return to its roots.
 

PRSA releases ethics app

March 13, 2013

NEW YORK: The Public Relations Society of America has partnered with MSLGroup to create a mobile app for ethics.
 

Gennaro joins Emory Center for Ethics board

February 11, 2013

ATLANTA: AECOM SVP and CCO Paul Gennaro has joined the Emory Center for Ethics advisory board.
 

Google must lead on privacy education: agency head

John Owens, PRWeek UK January 28, 2013

Cohn & Wolfe's UK CEO has called for under-fire Google to lead the charge on the issue of privacy.
 

Internal comms key to ethical companies: Ethisphere

January 25, 2013

One key to creating an ethical company is a culture where employees are not afraid to speak out, according to a report from the Ethisphere Institute, the organization that compiles the "World's Most Ethical Companies" list each year.
 

Edelman legacy worth emulating by all PR pros

January 18, 2013

The death of Daniel Edelman has made this a sad week for public relations, but as we mourn a true pioneer it is also an opportunity to celebrate his many achievements and contributions to building the profession.
 

UK's PRCA takes hard line on unpaid internships

Sarah Shearman January 17, 2013

NEW YORK: The UK's Public Relations Consultants Association issued a strict set of guidelines on Wednesday about the treatment of interns, which includes paying them the national minimum wage.
 

Ethisphere Institute appoints advisory board

January 16, 2013

NEW YORK: The Ethisphere Institute has established a communications advisory board that will serve as a "real-time think tank" for the organization, it said in a statement.
 

Industry takes an ethical look at itself

November 14, 2012

NEW YORK: For an industry that is hired to protect and bolster the reputations of clients, public relations pros need to be just as proactive about elevating and advancing the reputation of the profession.
 

Calibrating our ethical compasses

Gil Bashe, Makovsky + Company September 10, 2012

Put public relations and ethics in the same conversational sentence and you're bound to spark some snide descriptors.
 

Agencies stress disclosure when paying bloggers

August 08, 2012

NEW YORK: Compensating bloggers for coverage is common within the PR industry, but it must occur with full disclosure, agency executives said Wednesday.
 

Judge orders Google, Oracle to reveal blogger payments

August 08, 2012

A US district court judge in California has ordered Google and Oracle to disclose payments to journalists and bloggers during the companies' copyright infringement case earlier this year.
 

Wal-Mart, Mercury split after undercover incident

June 23, 2012

Wal-Mart and Mercury Public Affairs have ended their business relationship, the 'Los Angeles Times' reported Friday night. More than a week ago, a junior employee at the agency was caught going undercover at a meeting of Warehouse Workers United.
 

Undercover employee incident highlights need for staff ethics training

June 22, 2012

Mercury Public Affairs is emphasizing that it does not condone or tolerate unethical behavior after it fired a junior staffer for going undercover at a group critical of client Wal-Mart.
 

Wal-Mart image gets another black eye

June 18, 2012

Wal-Mart's image took another hit late last week when a junior employee of partner agency Mercury Public Affairs was caught posing as student journalist and interviewing labor activists
 

What that first job is really like

Bruce Berger, University of Alabama June 01, 2012

It's graduation season and college seniors heading to the work world often ask: what's that first job really like?
 

Ethical gray areas stretch beyond Chinese media

April 06, 2012

Last week I talked about the African PR market, how it was at a stage where China was 30 years ago, and how it was set to become the next great growth area for communications.
 

Overseas factory abuses are a PR nightmare for US companies

Richard Nicolazzo, Nicolazzo & Associates March 02, 2012

Hasn't the time finally come for US corporations to clean up their acts when it comes to overseas supply chain abuses?
 

Google succumbs to 'evil' tendency

February 01, 2012

Google's self-prescribed motto is "don't be evil," which puts more pressure on it to follow the rules.
 

Ethical missteps of a few are a concern for the entire industry

February 01, 2012

Ethics and PR is a subject that crops up again and again, especially when crises emerge that hit the headlines in the national press and the industry engages in another period of hand-wringing.
 

Negative ads the norm, but not necessary

Emmanuel Tchividjian, Ruder Finn January 30, 2012

With the presidential election process in full swing, the public is subject to a great number of negative ad campaigns.
 

Fear, ethics, legal, and Wikipedia

David King, Wikipedia Ethics LLC January 10, 2012

There are plenty of reasons to fear Wikipedia.
 

How PR pros can make Wikipedia better

Tom Biro, Allison & Partners January 06, 2012

Earlier this week, Phil Gomes of Edelman took to his blog with an "open letter" to Jimmy Wales regarding how communicators and those involved with the development and editing of Wikipedia need to get along.
 

Lowdown: Ethical behavior

November 01, 2011

On September 28, the Ethisphere Institute rang the New York Stock Exchange's opening bell with some NYSE-listed World's Most Ethical Companies.
 

Burson stands by Facebook campaign executives

May 12, 2011

NEW YORK: Burson-Marsteller is sticking by the individuals involved in the botched Facebook anti-Google campaign, instigating extra training, and reinforcing existing ethics policies.
 
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