LOS ANGELES: Point Media, a marketing and broadcast firm, launched.

Kraft Foods is offering its apologies for going back on its promise to keep Cadbury's Somerdale factory open, following the food giant's acquisition of the British candy maker in January.

A new study from the Pew Research Center shows consumers are reluctant to pay for their online news content, a serious issue for the media industry.

NEW YORK: Burson-Marsteller named three new directors to its US media practice: David Noonan, Angelena Abate, and Barbara Shear.

ST. LOUIS: Ruth Jacobson, Fleishman-Hillard's first female executive, died March 9 due to complications from congestive heart failure at the age of 84, according to a news story from the St. Louis Post-Dispatch.

With the economy affecting all areas of the PR industry, the nonprofit sector has had to accordingly reshape the way it's reaching out to sponsors. Incorporating digital and traditional media, nonprofits increased outreach to corporate sponsors and initiated campaigns targeting existing donors in a tough year.

WASHINGTON: The US is currently enjoying its most favorable global image in years, according to data collected by the Pew Research Center (PRC).

NEW YORK: The New York Times Co. has named Bob Christie SVP of corporate communications, reporting to president and CEO Janet Robinson effective March 22.

BOSTON: Stanton Public Relations & Marketing recently counseled Bain Capital during its purchase of the Dow Chemical Co.'s Styron Division.

I recently took part in a video conference hosted by FD's head of corporate responsibility, Dick Newby.