Erica Morris

 
 

Recent Articles

CEO Q&A: Arkadi Kuhlmann, ING Direct

April 01, 2010

ING Direct's Arkadi Kuhlmann speaks with Erica Morris about crisis management and the benefits of his personal approach to social media.
 

Recalls intensify the need for efficient, transparent comms

April 01, 2010

When Graco issued a voluntary recall in January of more than 1 million of its strollers, the manufacturer was praised by members of the blogosphere for its prompt consumer outreach, which was conducted almost entirely through Facebook, Twitter, YouTube, and Graco's corporate blog.
 

Toyota names quality control officer

March 25, 2010

Following up on its promise before Congress last month, Toyota has named its first chief quality officer.
 

Zeitbyte names Trylon SMR AOR

March 23, 2010

NEW YORK: Zeitbyte named Trylon SMR its AOR.
 

Google China closure has larger business implications

March 23, 2010

Google's decision to close its censored Chinese search engine has analysts buzzing, as industry insiders try to determine what the final effects will be on the growing Asian market.
 

MyMediaInfo launches PR app

March 22, 2010

WALTHAM, MA: MyMediaInfo launched a PR and media application for the iPhone, which provides communicators with access to a database of journalists' contact information from their mobile device.
 

Monroe Electronics taps Wall Street Communications

March 22, 2010

SALT LAKE CITY: Monroe Electronics retained Wall Street Communications.
 

Andrew Rosen named Bank of the West CMO

March 22, 2010

SAN FRANCISCO: Bank of the West named Andrew Rosen CMO, reporting to chairman and CEO Michael Shepherd.
 

Journalists say credibility biggest challenge for financial sector

March 19, 2010

Financial journalists believe the financial sector's biggest challenge this year will be proving its credibility, according to the second annual Backbay-Marketwire Financial Services Reputation Survey.
 

Pierpont counsels Blockbuster amid bankruptcy rumors

March 19, 2010

DALLAS: Blockbuster consulted with Pierpont Communications this week as the entertainment chain faced media reports that it may file for bankruptcy in the near future.