Erica Iacono

We all know the stats by now: PR agencies aren't marketers' first choice for conducting a social media campaign. But why? PR professionals know how to build relationships, engage influencers, and create conversations, blah, blah, blah... The answer is quite simple.

Christine Coppa writes the Mama's Boy blog for Parenting.com. She speaks to Erica Iacono about the "mommy blogger" label and more.

Ladies and gentleman, on this week's episode of Mad Men, we witnessed the death of an advertising era—literally.

I'm really embarrassed to admit this now, but back in 1999 when The Daily Show with Jon Stewart first came on the air my first thought was "Ugh, who is this guy? Bring back Craig Kilborn."

So, after last week's emotionally draining episode, we got a little change of pace in this week's episode of Mad Men.

As much as we'd like to talk about good customer service, much, if not all, of it hinges on customer education. That's why PR absolutely needs to be intertwined with customer service.

After President Obama's primetime address last night to the nation to officially declare the end of Operation Iraqi Freedom, the story was, not surprisingly, top news on all of the morning shows and in the newspapers.

We are pleased to welcome Lindsey Siegriest as PRWeek's news editor, effective August 30.

Once you've reached a certain level in your career, expectations for a new job change dramatically - for both employees and employers.