Erica Iacono

 
Erica Iacono is executive editor of PRWeek.
 

Recent Articles

New reporter

November 12, 2009

I'm pleased to announce that Erica Morris has joined PRWeek's staff as a reporter, covering financial PR, IR, corporate communications, and PR services.

Inspiration still necessary

November 06, 2009

Recently I had a conversation with an agency CEO about the firm's outlook for 2010.

Companies have good news to tell - and people want to hear it

November 01, 2009

Though there now seems to be a light at the end of the tunnel that has been this recession, when the books close on 2009 it will go down as one of the worst financial years in history.

Interview: Jim Lonergan, CEO, The NewsMarket

October 23, 2009

Executive editor Erica Iacono interviews The NewsMarket's CEO Jim Lonergan about the company's recent acquisition of Medialink, and the growing video opportunities in financial communications.

Money alone won't solve reputation problems

October 16, 2009

On Wednesday, the Dow crept over 10,000 for the first time in more than a year.

The use of social media is no longer a question of if, but how

October 01, 2009

To say that social media has changed the jobs of PR practitioners would be the understatement of the decade.

Integrate to stop the social media hype

September 18, 2009

It's impossible to talk to anyone in the PR Industry these days without the subject of social and digital media dominating the conversation.

Ford's support for texting ban shows true leadership

September 11, 2009

Yesterday, Ford publicly backed proposed legislation that would ban text messaging while driving.

Copycat efforts do well by committing to a cause

August 28, 2009

A good idea is always bound to draw copycats. Since the success of the government's "Cash for Clunkers" program to boost auto industry sales, companies such as Amazon, HP, and even high-end department store Barney's have launched similar programs, giving customers cash or discounts for turning in old products.

To truly progress, PR must leave its poor pitching behind

August 01, 2009

Last month's call by a mommy blogger for a "PR blackout" by her peers was troubling.