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Erica Iacono
Email Erica Iacono
Erica Iacono is executive editor of PRWeek.
Recent Articles
World Business Forum highlights top CEOs in leadership
October 08, 2010
What does it take to be a leader? This is a question that confounds many people across different industries. But perhaps the more important question is: what does it take to sustain leadership?
Don Draper's advice on getting new business: always go to the funeral
October 07, 2010
This week's episode of "Mad Men" was probably the most chock full of lessons for our industry. From the way the agency handled the news of losing its biggest client internally and externally to the look inside the ways it tried to offset the loss it seems as though there was almost too much to analyze.
Is corporate leadership on trial?
October 05, 2010
For the next two days I'll be live blogging and tweeting and FlipCam-ing (I may need more hands) from the World Business Forum in New York City.
The 'big check' can still make a huge difference
October 04, 2010
Over the weekend, I was lucky enough to attend "Night of Too Many Stars: An Overbooked Benefit for Autism Education," organized by Comedy Central.
PRWeek's reporters and editors deserve to be treated as journalists
October 01, 2010
As I wrote in this month's issue of PRWeek, last month marked my sixth year at the magazine.
Six years of coverage reveals a significantly different industry
October 01, 2010
Last month marked my sixth anniversary at PRWeek. It's hard to believe that much time has passed.
Newsmaker: Tom Buckmaster, Honeywell
October 01, 2010
In his decade-plus tenure at Fortune 100 conglomerate Honeywell, the corporate communications VP has learned that simplicity is the best strategy of all.
Everything I need to know about social media I learned from PRWeek
September 30, 2010
When I first started as a reporter at PRWeek six years ago, social media truly was a burgeoning tool for PR professionals.
Will the real Don Draper please stand up?
September 29, 2010
So, I thought the Mad Men episode three weeks ago was the best ever, but I think Sunday's episode came pretty close to earning that distinction.
Brand identity must be consistent across all consumer touchpoints
September 28, 2010
This past week I had the chance to fly Virgin America for the first time and I must say that I was really impressed.
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