Erica Iacono

 
Erica Iacono is executive editor of PRWeek.
 

Recent Articles

New year holds same challenge of strategically using social media

February 01, 2010

As we enter only the second month of 2010, it's clear that many of the issues that dominated the marketing and communications landscape last year are here to stay.

Social media's value shines in a crisis

January 15, 2010

I'll admit that there are times when I become completely frustrated with social media. Like when my Facebook "friends" decide to share way too much personal information.

Those committed to comms are worth watching in the new year

January 01, 2010

Beginning a new year - and in this case a new decade - inevitably becomes a time for predictions.

Editors' Choice 2010: P&G

January 01, 2010

With a new CEO and global head of external relations, along with a renewed commitment to integrated marketing and digital, P&G's influence on the industry will grow in 2010.

SanDisk aligns comms to better reflect its image

December 01, 2009

When Ryan Donovan, senior director of corporate communications, brand, and Web, came to SanDisk from HP more than a year ago, he was faced with revamping the way it executed communications.

Time-tested comms strategies still work in a changing world

December 01, 2009

It's often said that during a recession what's old is new again.

Healthcare Roundtable 2009: Changes in protocol

December 01, 2009

From social media to reform to risk, the healthcare industry is facing a number of issues that it must address. Erica Iacono and Jaimy Lee were in Philadelphia for this Airfoil PR-sponsored roundtable.

Oprah's departure reinforces need for new, niche influencers

November 20, 2009

Say it isn't so, Oprah. The daytime television queen is set to announce today that her show will cease production in 2011.

New reporter

November 12, 2009

I'm pleased to announce that Erica Morris has joined PRWeek's staff as a reporter, covering financial PR, IR, corporate communications, and PR services.

Inspiration still necessary

November 06, 2009

Recently I had a conversation with an agency CEO about the firm's outlook for 2010.