engagement

Social media trust is key for boosting brand authenticity

Lindsay Stein November 09, 2011

NEW YORK: Christine Cea, director of marketing communications at Unilever, said Wednesday that trust is key for increasing brand authenticity.

Creating influential content is about listening first

Danielle Drolet November 08, 2011

NEW YORK: The key to creating integrated and influential content is listening to key audiences first, said David Tinson, VP of integrated communications at EA Sports.

Burson-Marsteller creates philanthropic group

Lindsay Stein October 14, 2011

NEW YORK: Burson-Marsteller has launched a specialty group to help clients translate their philanthropic efforts to consumers.

What employee engagement means for new PR pros

Bruce Berger, University of Alabama June 03, 2011

It's an old joke. When a company president is asked how many employees work at his company, he responds, "About half of them."

NEXT panel: integrated campaigns create PR opportunity

November 09, 2010

NEW YORK: A panel session this morning at PRWeek's NEXT Conference discussed the use of integrated campaigns.

AIG and Daily Kos - the novel?

Tonya Garcia November 20, 2008

Perturbed by the numerous stories about AIG spending money on luxury trips after receiving additional government funds, SusanG, aka Susan Gardner, executive editor of...