Energy

Corporate sustainability is key to survival

Lou Thompson July 01, 2009

Corporate sustainability is here to stay. The real question is how long it will take for the C-suite and boards of directors to adopt a business approach that goes well beyond the traditional means of creating and developing corporate value.
 

UN, IAA launch integrated climate campaign

Jaimy Lee June 26, 2009

NEW YORK: The United Nations (UN) and International Advertising Association (IAA) kicked off the soft launch of an integrated campaign designed to raise awareness around the upcoming climate summit in Copenhagen with potential partners and online influencers.
 

Climate Group hires DKC for NYC September meetings

MacAdam Smith June 26, 2009

NEW YORK: The Climate Group, a nonprofit working to promote governmental and business strategies for a low-carbon economy, has hired DKC to handle media strategy and outreach for Climate Week NYC, running from September 21-25.
 

Toyota's Prius teams up with GSTV for social media effort

Alexandra Bruell June 18, 2009

TORRANCE, CA: Toyota and Michigan-based Gas Station TV (GSTV) recently partnered to launch "Prius Neighborhood," a social media initiative to promote Toyota's new Prius and GSTV's cause-related efforts.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

Internal comms can boost companies' environmental innovation

Kyle Cahill June 12, 2009

'Marketing should never be involved in sustainability strategies until the very end.' I heard those words recently from a senior environmental manager at a sustainability conference in Chicago.
 

IPG to buy back $750 million in debt

Frank Washkuch June 08, 2009

NEW YORK: The Interpublic Group announced June 8 that it will buy back up to $250 million in debt this year, as well as $500 million of a total of $700 million in notes that are due in 2010 and 2011. IPG's purchase offer expires July 6, 2009.
 

LVMH announces New York biking initiative

Alexandra Bruell June 04, 2009

NEW YORK: Paris-based LVMH has introduced an initiative challenging Fashion Institute of Technology (FIT) students to design bike apparel and gear, an effort that aims to further LVMH's sustainability efforts in the US.
 

Obama's ambitious agenda prompts a boost in issues-based communications

Jaimy Lee June 01, 2009

As a new president and Democratic Congress took control this January, companies in already highly regulated industries prepared for an onslaught of government attention.
 

Under the microscope: Chevron's video tactics

Tonya Garcia June 01, 2009

Chevron recently produced a video to tell its side of a $27 billion lawsuit it is facing in Ecuador.
 

WeissComm Group acquires Bob Pearson's social media firm

Jaimy Lee May 27, 2009

SAN FRANCISCO: The WeissComm Group has acquired Common Sense Media Group, a start-up social media firm founded by Bob Pearson, the former VP of communities and conversations at Dell.
 

Interview: Bob Buderi

Jaimy Lee May 22, 2009

Bob Buderi is editor-in-chief and founder of Xconomy, a Cambridge, MA-based news site, with bureaus in San Diego and Seattle. The site covers the IT, life sciences, energy, and venture capitalist industries.
 

Havas Q1 revenues fall 6% from last year

Frank Washkuch May 15, 2009

PARIS: Havas' first-quarter revenues fell 6% from the same period last year, dropping from about $467.5 million to $440.4 million. North American revenues, though, remained flat, increasing less than 1% over the year before, moving from about $154.3 million to $155.7 million.
 

Chevron plans more videos to dispute Ecuador lawsuit

Tonya Garcia May 14, 2009

SAN RAMON, CA: Chevron plans to continue to make videos showcasing its side of a pending class action lawsuit with Ecuadorians who hold Texaco, which it bought in 2001, responsible for pollution to the Amazon rainforest.
 

Xerox launches ColorQube 9200 series with integrated approach

Nicole Zerillo May 08, 2009

NORWALK, CT: Xerox recently launched its ColorQube 9200 series multifunction printer, that uses solid crayon-like ink, with the support of one of its largest integrated marketing campaigns, according to Lisa Weaver, PR manager at Xerox.
 

Colo. Dept of Transportation taps Webb

Frank Washkuch May 08, 2009

CENTENNIAL, CO: The Colorado Department of Transportation renewed a three-year contract with Webb PR, focused on the state's public awareness campaigns against drunken driving and supporting seat-belt use.
 

ACCCE hires Miller as VP of media relations

Jaimy Lee May 08, 2009

ALEXANDRIA, VA: The American Coalition for Clean Coal Electricity (ACCCE) tapped Lisa Camooso Miller as VP of media relations, effective April 29.
 

American Gas Association hires Marcell

Jaimy Lee May 04, 2009

WASHINGTON: The American Gas Association, which represents energy companies, hired Kristin Schrader Marcell as communications director.
 

Associations and lobbyists get support from new campaign

Jaimy Lee April 30, 2009

WASHINGTON: The American Society of Association Executives (ASAE) & The Center for Association Leadership launched a campaign April 26 to discourage negative views about associations and lobbyists.
 

Schwartz adds government relations clients

Jaimy Lee April 22, 2009

WALTHAM, MA: Schwartz Communications added five new clients to its government relations practice since the start of 2009, including Borrego Solar Systems, Global Solar Energy, Logical Images, SurIDx, and Medsphere Systems.
 

Despite the recession, video remains vital comms tool

Tonya Garcia April 20, 2009

Companies providing video are finding continued demand for their services, even as the economic recession persists.
 

Primo goes 'green' for its launch

Tanya Lewis April 14, 2009

Primo Water Corp. (PWC) hired Porter Novelli last spring to help launch its single-serve water, which is packaged in eco-friendly bottles made from plant-derived bioplastic.
 

Biofuels see a broad crossover of coverage

David Ward April 13, 2009

Although energy is taking a backseat to the economy as a political topic and the recent plunge in gas prices has reduced the public's attention to US dependence on foreign oil, biofuels is a hot media topic with a surprisingly wide breadth of opportunities.
 

Recession is a prime time to emphasize green's real value

April 08, 2009

While the basic environmentally friendly "save the planet" themes have lost some of their luster with consumers - and the media - as Earth Day approaches on April 22, brands can resuscitate their green messaging by tying it to themes of financial value.
 

Center for Screen Time touts a week of 'unplugged' to families

Kimberly Maul April 08, 2009

Turnoff Week kicks off April 20, encouraging consumers, particularly children and families, to turn off screen-related activities, including the TV, computer, and video games.
 

Global M&As post worst Q1 results in six years, mergermarket finds

Tonya Garcia April 06, 2009

NEW YORK: The first quarter of 2009 was the worst for M&A in six years in terms of both value and volume, according to the latest mergermarket M&A League Tables of PR Advisers. It found 1,691 announced deals were valued at $409 billion globally.
 

IST Energy introduces new product with 'Green' focus

Kimberly Maul March 17, 2009

In January, Waltham, MA-based IST Energy introduced its first product, the Green Energy Machine (GEM), which turns post-consumer waste into pellets, which are then converted into clean energy.
 

Interview: Tom Zeller, Jr.

Nicole Zerillo March 09, 2009

Tom Zeller Jr. edits The New York Times' Green Inc. blog, which covers the intersection of business, politics, and the environment. Zeller also contributes to the Times' Energy & Environment section.
 

Fox begins a new day as '24' becomes first green TV show

Beth Krietsch March 09, 2009

On March 2, Fox announced that its hit show 24 achieved carbon neutral status, making it what appears to be the first TV series to do so. Rupert Murdoch, chairman of Fox's parent company News Corp, has previously pledged that his company will become carbon neutral by 2010.
 

Q4 revenues drop nearly 13% at IPG's CMG unit

Frank Washkuch February 27, 2009

NEW YORK: Fourth quarter revenues dropped 12.8% for the Constituency Management Group (CMG) division of The Interpublic Group (IPG), which contains the holding company's PR agencies, going to $260.7 million from $299 million in the year-ago period. For the overall year, though, which ended December 31, 2008, CMG's revenues were up 4% to about $1.1 billion.
 

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