Energy

GolinHarris to lead energy campaign for Virginia

Kimberly Maul March 03, 2010

ARLINGTON, VA: The Virginia State Corporation Commission hired GolinHarris to lead a campaign to encourage consumers to save energy.
 

Video contest fuels interest in Drive Smarter Challenge

Tanya Lewis March 01, 2010

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.
 

CEO Q&A: Renae Conley, Entergy Louisiana

Erica Morris March 01, 2010

Entergy Louisiana's Renae Conley speaks with Erica Morris about comms challenges facing energy companies and where she turns to for advice
 

US Cap targets policymakers on climate issues

Jaimy Lee February 17, 2010

WASHINGTON: The US Climate Action Partnership (US Cap) is reaching out to policymakers and the public to assure both audiences that there is broad-based support for climate change legislation this year.
 

Outreach Strategies hires former Senate energy committee press secretary

Rose Gordon February 04, 2010

WASHINGTON: Outreach Strategies has hired David Marks, former press secretary of the Senate Energy and Natural Resources Committee, as a VP.
 

Schneider Electric consolidates with Text 100

Aarti Shah February 02, 2010

NEW YORK: Schneider Electric (SE) has consolidated its North American PR agencies under Text 100, expanding the tech agency into the energy arena.
 

NSI launches PR division

Kimberly Maul January 20, 2010

WASHINGTON: Government consulting firm National Strategies (NSI) launched a PR unit, Kratos Global Strategies, offering counsel in public affairs, strategic communications, and grassroots marketing, among others.
 

Shell shifts message on its nitrogen-enriched gas to reflect changing consumer priorities

Chris Daniels January 14, 2010

HOUSTON: Shell has invested in a multimillion-dollar marketing campaign to communicate the protective benefits of its nitrogen-enriched gasolines.
 

National Peanut Board adds energy to consumer outreach

Tanya Lewis January 01, 2010

In January 2009, salmonella contamination at a Peanut Corporation of America manufacturing plant, which supplied ingredients to many brands, led to the recall of 3,000-plus products.
 

Companies should wade into the climate fight

Sheila Gruber McLean December 11, 2009

The release of e-mails suggesting that scientists may have distorted climate change data just as the world's attention turns to Copenhagen has turned a rare opportunity for substantive debate into a media storm reminiscent of a middle school food fight.
 

Colorado state agency hires Vladimir Jones for energy campaign

Jaimy Lee December 10, 2009

DENVER, CO: The Colorado Governor's Energy Office hired Vladimir Jones to lead an integrated communications campaign funded by $5 million in stimulus support.
 

EPA to hire firm for brand support

Jaimy Lee December 04, 2009

WASHINGTON: The Environmental Protection Agency (EPA) is seeking sources for a firm to provide marketing, PR, new media, advertising, education, and market research, according to a federal filing.
 

Lobbying restrictions prompt new tactics for policy debate

Jaimy Lee December 01, 2009

One of President Barack Obama's first directives upon taking office was to introduce restrictions that sought to limit the influence of lobbyists.
 

Downturn spurs businesses to shed light on the positive

Tonya Garcia November 01, 2009

Given the damage that corporate reputations have suffered over the course of the past year, many companies have recognized the need to engage with consumers, establish competitive dominance, or simply shed some positive light on their organizations.
 

Organizations reinforce their value with direct messaging

Jaimy Lee November 01, 2009

When President Barack Obama spoke to a joint session of Congress in early September about healthcare reform, news reports applauded his delivery and his message.
 

Chamber in overdrive following Yes Men prank

Jaimy Lee October 20, 2009

The US Chamber of Commerce communications team is in overdrive, following a weeks-long battle in the media that has touched on issues as far ranging as healthcare reform and climate change.
 

Resignations create reputation issues for Chamber

Jaimy Lee October 08, 2009

WASHINGTON: The US Chamber of Commerce is facing a reputational battle following the public resignations of Apple, Pacific Gas & Electric, Exelon, and PNM over the business federation's opposition to climate change legislation.
 

Ketchum launches energy speciality

Tonya Garcia October 06, 2009

ATLANTA: Ketchum has launched Ketchum Energy, a specialty group devoted to helping clients promote their brands, products, and positions in the energy sector.
 

Siemens launches its largest US marketing campaign

Jaimy Lee September 15, 2009

NEW YORK: Siemens is targeting decision makers and business leaders in the US as the company seeks to position itself as a leader in the healthcare, energy, and manufacturing sectors, all of which are expected to yield lucrative stimulus contracts.
 

Southern Company names Kurlander VP of comms

Tonya Garcia September 01, 2009

ATLANTA: Southern Company, an energy company serving the US Southeast region, has named Carrie Kurlander VP of communications, effective immediately.
 

Trade groups hit local trail to amplify advocacy efforts

Jaimy Lee September 01, 2009

The American Chemistry Council (ACC) revamped its communications strategy earlier this year, shifting its focus from one broad-based national effort to in-district campaigns and advocacy work.
 

Real change allows PR to shine

Rose Gordon August 14, 2009

Forbes recently named ExxonMobil its "Green Company of the Year." Yes, you read that right.
 

Helix Wind hires Stern & Co.

Kimberly Maul August 14, 2009

SAN DIEGO: Helix Wind, a renewable energy company, has hired Stern & Co. for media relations and PR counsel.
 

IC Bus effort picks up kids and parents

Tanya Lewis August 01, 2009

IC Bus is a school-bus manufacturer, and the first to offer hybrid buses. This year, longtime agency Ketchum worked with it to create a campaign to reach students and parents directly.
 

Shell drives recognition for new gasoline brand

Tonya Garcia July 24, 2009

When Shell launched its Nitrogen Enriched Gasoline product, the company and Edelman, the global AOR for Shell retail, sought to use new communications initiatives while leveraging the company's existing efforts.
 

E-Fuel brings its MicroFueler straight to Calif. Capitol steps

Frank Washkuch July 10, 2009

E-Fuel, a maker of organic fuel technologies, introduced its original MicroFueler, which converts waste products into ethanol, in March 2008.
 

SaveOnEnergy.com taps HCK2 Partners as AOR

MacAdam Smith July 08, 2009

DALLAS: SaveOnEnergy.com, an organization offering comparison shopping on national electric and natural gas providers, recently hired HCK2 Partners as its AOR.
 

Corporate sustainability is key to survival

Lou Thompson July 01, 2009

Corporate sustainability is here to stay.
 

UN, IAA launch integrated climate campaign

Jaimy Lee June 26, 2009

NEW YORK: The United Nations (UN) and International Advertising Association (IAA) kicked off the soft launch of an integrated campaign designed to raise awareness around the upcoming climate summit in Copenhagen with potential partners and online influencers.
 

Climate Group hires DKC for NYC September meetings

MacAdam Smith June 26, 2009

NEW YORK: The Climate Group, a nonprofit working to promote governmental and business strategies for a low-carbon economy, has hired DKC to handle media strategy and outreach for Climate Week NYC, running from September 21-25.
 

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