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election

Savvy use of Hark shares compelling content fast

Tanya Lewis March 01, 2013

Hark.com is a platform that enables visitors to discover, create, play, and share sound bites.

What do marketers understand about the influence of a diverse demographic that became apparent in the last election?

March 01, 2013

Multicultural marketing is not a one-message-fits-all strategy - there are segments and in some cases sub-segments within each ethnic group, so look to target and then develop outreach that is relevant to that specific culture.

PR's future is strong data, content, and talent

Lindsay Stein November 14, 2012

NEW YORK: The keys to communications in the 21st Century and beyond are bringing on strong talent, using research, and creating compelling content, said PR executives at the PRWeek Power to the People Conference on Wednesday.

Obama takes Hispanic, women voters to seal win

Frank Washkuch November 07, 2012

President Barack Obama handily won re-election Tuesday night, taking more than 300 electoral votes. His campaign's outreach to Hispanic and women voters, and the Romney team's reliance on white voters, was largely cited as the reason why.

PR pros call the 2012 election in advance for Obama

November 06, 2012

US citizens went to the polls Tuesday to decide whether to give President Barack Obama a second term in office or elect former Massachusetts Gov. Mitt Romney.

The PR Week - November 2, 2012

Steve Barrett, Brittaney Kiefer, Frank Washkuch November 02, 2012

Steve Barrett, Frank Washkuch, and Brittaney Kiefer discuss Hurricane Sandy; the presidential election; and Next Fifteen's fraud case.

Importance of presidential debates is difficult to dispute

November 01, 2012

As you read this, you are just days away from voting for the next president. You're also less than a month removed from three hotly contested debates between President Barack Obama and his challenger Mitt Romney.

The PR Week - October 26, 2012

October 26, 2012

Steve Barrett, Gideon Fidelzeid, and Frank Washkuch discuss the election; holding company earnings; diversity award winners; and the Council of PR Firms conference.

Obama strong in debate three, but a game changer?

Frank Washkuch October 22, 2012

Republican candidate Mitt Romney played it safe Monday night in his third debate with President Barack Obama, this one on foreign policy, saying he agreed with many of Obama's policies despite attacking the president on Iran and the US' relationship with Israel.

Four things to watch during the Democratic Convention

Frank Washkuch September 04, 2012

As the Democratic National Convention kicks off in Charlotte, NC, both Democrats and Republicans are comparing their opponents to failed politicians of the past.

One thing women can agree on this campaign season

Tina Podlodowski, Porter Novelli August 17, 2012

It's clear the campaigns, at this moment in time, are just not "getting it" as far as women are concerned. Whether Democratic, Republican, or independent, conservative, liberal, or centrist, most women, across party lines, agree that politicians just do not understand.

Romney picks deficit hawk Ryan for the GOP ticket

Frank Washkuch August 11, 2012

Mitt Romney picked Wisconsin Congressman Paul Ryan as his running mate on Saturday morning, surprising many, myself included, who thought he'd select long-time political ally Sen. Rob Portman of Ohio.

Craftsman to build a 'House United' at party conventions

Lindsay Stein August 08, 2012

HOFFMAN ESTATES, IL: Sears' Craftsman brand has kicked off a program for the upcoming Democratic and Republican national conventions to support the country's military veterans.

States turn to agencies to boost voter turnout

Virgil Dickson June 28, 2012

CARSON CITY, NV: The office of Nevada's secretary of state is on the hunt for a firm to launch a non-partisan voter-registration and education campaign for the 2012 election.

The PR Week - June 8, 2012

Steve Barrett, Brittaney Kiefer, Frank Washkuch June 08, 2012

Steve Barrett, Frank Washkuch, and Brittaney Kiefer discuss the LinkedIn password leak, NASDAQ CEO's apology, Sara Lee's new name, the Wisconsin recall election, and the Chevron/Ogilvy conflict.

Coalition works with Ogilvy on election year effort

Brittaney Kiefer June 06, 2012

NEW YORK: Opportunity Nation, a coalition of more than 250 organizations, has selected Ogilvy Public Relations to lead PR and media relations for its election year campaign.

Pressure from far right pushes Grenell off Team Romney

Frank Washkuch May 02, 2012

Even as Mitt Romney pivots to face President Barack Obama in the general election, the sudden resignation of spokesman Richard Grenell shows his far right flank will continue to make itself heard throughout November.

Romney aides push delegate lead as main talking point

Frank Washkuch March 07, 2012

Mitt Romney failed the put the final nails in the coffins of rivals Rick Santorum, Newt Gingrich, and Ron Paul on Tuesday, but he did widen his delegate lead over his competitors for the Republican presidential nomination.

DC Influencer: Rachna Choudhry, Popvox

February 01, 2012

Rachna Choudhry, cofounder and CMO of Popvox, highlights how the advocacy website amplifies the public's message to Congress.

Voters should be angry over the level of vitriol in politics today

Elliott Suthers, Spector & Associates February 01, 2012

With the 2012 election cycle in full swing, congressional approval hovers around 9%.

Train wreck politics

Robert Mathias December 29, 2011

The never disappointing, always entertaining and sometimes enthralling reality show known as the Republican presidential primary will soon lose its train wreck persona and return to a more traditional campaign where the American voter will finally be able to compare and contrast the views, policies, and personality of the Republican nominee with those of President Obama.

Perry stumbles anew in latest debate

Gideon Fidelzeid November 10, 2011

Yet another GOP debate took place last night at Oakland University in Rochester, MI. And if one thing has become pretty apparent, it's this: If the Republican presidential aspirants are going to be on a stage together, there's a good chance Rick Perry will steal the show - and not in a good way for his White House hopes.

Gibbs prepares for the "Twitter election"

Steve Barrett October 28, 2011

Former White House press secretary Robert Gibbs told the Council of PR Firms' Critical Issues Forum yesterday that the Washington scene was as dreary as the gray and rainy weather in New York City where he was speaking.

Feisty GOP debate sets bad precedent

Rob Tappan, The Tappan Group October 21, 2011

During this week's Republican presidential debate in Las Vegas, Ronald Reagan's dictum about the Eleventh Commandment ("Thou shalt not speak ill of any fellow Republican") was largely ignored.

Both parties face the ultimate comms challenge

Gideon Fidelzeid September 30, 2011

The challenges facing both political parties are historically daunting because a good portion of the target audience is apathetic - a toxic condition to any communications effort.

Election process bolstered by maturing social media efforts

Michelle Lodge August 01, 2011

Social media is not new to the presidential race, but elevating the way it's used to garner better information and more targeted results is.

Election advocacy still driven more by political climate than Supreme Court ruling

Kiki McLean April 01, 2010

Dramatic projections of sweeping upsets are the conventional wisdom for the 2010 mid-term elections.

PR blunders turn certain victories into devastating losses

Robert Tappan January 20, 2010

Massachusetts attorney general Martha Coakley initially looked to be a shoo-in to fill the vacant US Senate seat resulting from the death of Edward M. Kennedy—a seat that has been occupied by a Democrat ever since John F. Kennedy won it back in the 1952.