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 Election 2012

Savvy use of Hark shares compelling content fast

March 01, 2013

Hark.com is a platform that enables visitors to discover, create, play, and share sound bites.
 

What do marketers understand about the influence of a diverse demographic that became apparent in the last election?

March 01, 2013

Multicultural marketing is not a one-message-fits-all strategy - there are segments and in some cases sub-segments within each ethnic group, so look to target and then develop outreach that is relevant to that specific culture.
 

The trust gap

Chris Lehane, Fabiani & Lehane December 13, 2012

Throughout the 2012 presidential campaign, we heard an awful lot about "gaps."
 

Editors' Choice: A world in flux

December 01, 2012

Election, digital, and content creation were the buzzwords of 2012, but as the new year approaches, what trends, companies, agencies, and people will dominate?
 

The Grand Old Party needs a new brand

Sam Singer, Singer Associates November 16, 2012

The shellacking the Romney/Ryan ticket took on Election Day wasn't solely about issues or personalities.
 

The PR Week - November 9, 2012

, , November 09, 2012

Steve Barrett, Frank Washkuch, and Lindsay Stein discuss Obama's re-election; Fleishman wins Naked Juice; the response to Hurricane Sandy; and global PR news.
 

PR pros call the 2012 election in advance for Obama

November 06, 2012

US citizens went to the polls Tuesday to decide whether to give President Barack Obama a second term in office or elect former Massachusetts Gov. Mitt Romney.
 

The PR Week - November 2, 2012

, , November 02, 2012

Steve Barrett, Frank Washkuch, and Brittaney Kiefer discuss Hurricane Sandy; the presidential election; and Next Fifteen's fraud case.
 

Importance of presidential debates is difficult to dispute

November 01, 2012

As you read this, you are just days away from voting for the next president. You're also less than a month removed from three hotly contested debates between President Barack Obama and his challenger Mitt Romney.
 

Activist media outlets can play by their own set of rules

November 01, 2012

It's easy to look at the 2012 presidential election and see a divided country: a group of red states competing with the blue states on the East and West coasts for an ever-shrinking number of undecided voters in the Mid-Atlantic and Midwestern regions.
 

The PR Week - October 26, 2012

October 26, 2012

Steve Barrett, Gideon Fidelzeid, and Frank Washkuch discuss the election; holding company earnings; diversity award winners; and the Council of PR Firms conference.
 

Fact-checkers force campaigns to keep messages on point

October 19, 2012

The presidential election has spawned a cottage industry of fact-checking sources, from news media and citizen journalists to public policy think tanks.
 

Pizza Hut kicks off election-inspired campaign

October 01, 2012

PLANO, TX: Pizza Hut has launched a campaign linked to the presidential election by asking fans to join The Pizza Party, a movement it hopes everyone can agree on.
 

GOP's campaign missteps are hard to believe

Sam Singer, Singer Associates September 28, 2012

In politics as in PR, messaging is key to any victory. On this battleground, the 2012 Presidential race has been a catastrophe for Mitt Romney, Paul Ryan, and the Republican Party itself.
 

Four things to watch during the Democratic Convention

September 04, 2012

As the Democratic National Convention kicks off in Charlotte, NC, both Democrats and Republicans are comparing their opponents to failed politicians of the past.
 

Presidential elections push the envelope of communications

September 01, 2012

There's a reason politics is often credited as the place where the most cutting-edge and innovative communications strategies and techniques are invented.
 

Obama risks losing black vote due to changing outreach plans

September 01, 2012

Now that we are just two months away from the presidential election, Barack Obama needs to increase his outreach to black voters.
 

GOP keeps an eye on Tropical Storm Isaac

August 27, 2012

Mother Nature has stepped in to force the Republican Party to squeeze its nominating convention into three nights, each of which will receive an hour of network TV coverage.
 

One thing women can agree on this campaign season

Tina Podlodowski, Porter Novelli August 17, 2012

It's clear the campaigns, at this moment in time, are just not "getting it" as far as women are concerned. Whether Democratic, Republican, or independent, conservative, liberal, or centrist, most women, across party lines, agree that politicians just do not understand.
 

Romney picks deficit hawk Ryan for the GOP ticket

August 11, 2012

Mitt Romney picked Wisconsin Congressman Paul Ryan as his running mate on Saturday morning, surprising many, myself included, who thought he'd select long-time political ally Sen. Rob Portman of Ohio.
 

Party conventions still the make-or-break campaign event

August 10, 2012

Despite colossal changes in the media environment, the upcoming national political conventions still set the tone for the decisive heat of the 2012 presidential election.
 

Former Paulson aide Davis moves to Team Romney

August 08, 2012

The Romney campaign called in one of Brunswick Group's heavy hitters last week.
 

Women lead way as GOP lists convention speakers

August 07, 2012

Three weeks ahead of the Republican National Convention, the party's national committee has identified some of the headline speakers who will address the GOP in Tampa, FL, from August 27-30. The choices signal a clear attempt to attract the crucial female voting demographic.
 

Poor job growth will let Romney change the subject

July 06, 2012

June's disappointing unemployment numbers are good news for Mitt Romney's campaign - and not just for the obvious reason.
 

Public Affairs Roundtable: Capitol assessment

July 01, 2012

From this year's election to the evolving media landscape, all eyes are on the public affairs sector. Industry leaders shared their views with Frank Washkuch at this Fleishman-Hillard-hosted roundtable in Washington.
 

Political 'brands:' a bad idea whose time must pass

Scott Ward, Fifth Estate Communications June 08, 2012

With Mitt Romney's recent Texas win, the distraction of the primaries (all that voting - enough already!)
 

Pressure from far right pushes Grenell off Team Romney

May 02, 2012

Even as Mitt Romney pivots to face President Barack Obama in the general election, the sudden resignation of spokesman Richard Grenell shows his far right flank will continue to make itself heard throughout November.
 

A reason to say.... Yahoo!

March 08, 2012

Yahoo has earned a solid reputation for conveying the news, but when it comes to making or shaping the news, it has taken a backseat to Facebook, Twitter, Pinterest, Tumblr, the list goes on.
 

Romney aides push delegate lead as main talking point

March 07, 2012

Mitt Romney failed the put the final nails in the coffins of rivals Rick Santorum, Newt Gingrich, and Ron Paul on Tuesday, but he did widen his delegate lead over his competitors for the Republican presidential nomination.
 

Romney looks to rebound from "win"

March 01, 2012

Nobody can accuse the former Massachusetts governor of not spending enough, so it's fair to say his message simply isn't getting across to enough voters - even in his home state. Taken a step further, his delivery lacks passion. Perhaps that's starting to change.
 
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