Eleanor Trickett

Old sayings can be useful. Try this one, which I was told by a PR agency CEO outlining the industry for me on my first day at PRWeek years ago: "Advertising you pay for; PR you pray for."

Disney’s parks and resorts are defined by their beaming crowds. But when Disney Parks and Resorts embarks on an integrated marketing program, it starts with just one person: A guest (From the Management Marketing Survey).

Marketers are under constant pressure to innovate, and the new-media environment has created an extra domain for them to grapple with. All the while, they strive for integration when there is no one-size-fits-all method of doing so.

LOS ANGELES: Universal Pictures communications SVP Paul Pflug has left his corporate role to form a new agency, Principal Communications Group (PCG), officially launching on May 1.

Procter & Gamble has deservedly won much attention and acclaim for its groundbreaking study into the ROI of PR, and our cover story this week goes inside the company to look at the process behind the scenes, and how it will drive its marketing efforts going forward.

Recent endeavors by both Yahoo and CBS remind us of the mantra that content is king

Independence Air's downfall was that too many people were drawn to its promise of low fares

AT&T rings in the new year with a marketing initiative that nobody can - or should - miss

Every office has one: a youngish man or woman, probably with an interesting hairstyle or a T-shirt that's hard to understand, and an iPod so well used that the shiny back side is now matte from scratches.

Marketing to Generations X and Y is vital, but some find it easier than others to do