Education

Is Oprah Winfrey truly the best PR leader?

Bruce Berger July 02, 2009

I need your help interpreting some puzzling answers to a survey question.
 

Habits: Rob Flaherty, president, Ketchum

Rob Flaherty July 01, 2009

Flaherty shares his morning ritual, must-reads, first PR job, and more.
 

YMCA tops Cone nonprofit brand rankings

Frank Washkuch June 24, 2009

BOSTON: The YMCA has the nation's most valuable nonprofit brand, worth almost $6.4 billion, according to Cone's Nonprofit Power Brand 100 study.
 

US Forest Service launches tween campaign

Jaimy Lee June 17, 2009

WASHINGTON: The US Forest Service and The Advertising Council launched an awareness campaign June 10 targeting tweens and their parents with a goal to encourage kids to spend more time in nature.
 

National Marrow Donor Program taps Lagrant for HBCU project

Kimberly Maul June 12, 2009

MINNEAPOLIS: The National Marrow Donor Program (NMDP) hired Lagrant Communications to oversee PR around the relaunch of its program targeting HBCUs, effective May 1.
 

Social media training even more essential for graduates navigating a changing workplace

Julia Hood June 12, 2009

The Edelman New Media Academic Summit took place this week in Washington DC, with some 120 professors in attendance.
 

Notre Dame hires Sexton as associate VP of public affairs

Jaimy Lee June 09, 2009

NOTRE DAME, IN: The University of Notre Dame named Timothy Sexton associate VP of public affairs, starting June 29.
 

NY Women in Communications taps Joan Cear as president

Kimberly Maul June 09, 2009

NEW YORK: New York Women in Communications Foundation (NYWIC) appointed Joan Cear, MD at G.S. Schwartz & Co., as president of its board of directors.
 

Weber Merritt withdraws FCC protest

Frank Washkuch June 08, 2009

WASHINGTON: Weber Merritt on June 5 withdrew its protest of the Federal Communications Commission's (FCC) award of a $3.5 million account to Burson-Marsteller.
 

President aids DTV preparedness effort

Frank Washkuch June 05, 2009

WASHINGTON: President Barack Obama aided the Federal Communications Commission's (FCC) effort to prepare consumers for the June 12 digital TV transition by releasing a statement warning that the deadline is final.
 

'New York Observer,' advocacy group launch NYFi site

Frank Washkuch June 05, 2009

NEW YORK: The New York Observer and the Personal Democracy Forum, a conference and Web site on technology, politics, and society, launched the New York Future Initiative (NYFi) site on June 2 to engage consumers about New York City's development in the 21st century.
 

Viacom to shutter 'Nickelodeon,' 'Nick Jr.' magazines

Frank Washkuch June 04, 2009

NEW YORK: Viacom will close Nickelodeon and Nick Jr. magazines at the end of this year, the company said June 4 in a statement.
 

History channel raises awareness of fossil find

Frank Washkuch June 01, 2009

NEW YORK: A&E Television Networks (AETN), the parent of History, conducted a consumer awareness effort for its May 25 program, The Link, with an emphasis on the scientific community. The show explored the recently identified 47-million-year-old remains of a primate thought to be a "missing link" to humans.
 

An effective strategy in the battle to find diverse talent

Kim Hunter June 01, 2009

To ensure that diversity in the workforce prevails, our industry needs to devote efforts to recruit, develop, and retain talented minorities. There are many top-line methods to doing so.
 

PR's future in digital on the line

Aarti Shah June 01, 2009

Facing competition from other disciplines, PR is fighting to keep, and grow, its piece of the digital pie.
 

DoD launches public education campaign

Jaimy Lee May 29, 2009

ARLINGTON, VA: The Department of Defense (DoD) launched an integrated campaign May 21 to reduce the stigma about mental illness among service members and their families.
 

You're never too young to be a mentor - or to offer hope

Bruce Berger May 22, 2009

Hope lies at the heart of mentoring. I was reminded of this several weeks ago when one of our students (I'll call her "Emily") landed a great PR job despite this tough, turbulent market. Everyone was excited for her, but the real story is what Emily did next: She reached out to other students who were anxiously seeking work.
 

MISE hires Dentsu Communications as AOR

Jaimy Lee May 21, 2009

RAHWAY, NJ: The Merck Institute for Science Education named Dentsu Communications its AOR, effective April 1.
 

Vick to do 'boots-on-the-ground' advocacy for Humane Society

Frank Washkuch May 21, 2009

WASHINGTON: Former National Football League (NFL) star Michael Vick has agreed to do advocacy work for the Humane Society of the US, possibly including speaking engagements and the retraining of pit bulls.
 

Havas Q1 revenues fall 6% from last year

Frank Washkuch May 15, 2009

PARIS: Havas' first-quarter revenues fell 6% from the same period last year, dropping from about $467.5 million to $440.4 million. North American revenues, though, remained flat, increasing less than 1% over the year before, moving from about $154.3 million to $155.7 million.
 

FCC: Complaint won't slow work on DTV campaign

Frank Washkuch May 13, 2009

WASHINGTON: Despite a complaint filed against the review process, the Federal Communications Commission (FCC) said it will continue work on a $3.5 million digital television transition campaign due to the "urgent and compelling" nature of the effort.
 

Discovery Communications appoints Patterson VP, international communications

Frank Washkuch May 12, 2009

SILVER SPRING, MD: Discovery Communications announced May 11 that it appointed Chance Patterson VP of international communications, effective immediately.
 

Weber Merritt protests FCC contract awarded to Burson

Frank Washkuch May 12, 2009

WASHINGTON: Weber Merritt filed a formal protest on May 8 accusing the Federal Communications Commission (FCC) of improperly awarding a $3.5 million contract to Burson-Marsteller.
 

Lexia Learning hires Haselton Group

Kimberly Maul May 08, 2009

BOSTON: Lexia Learning Systems, provider of reading-skills software, hired the Haselton Group to support its PR and communications programs.
 

Museum of Science and Industry hires Gallas as new CMO

Nicole Zerillo May 06, 2009

CHICAGO: The Museum of Science and Industry recently hired Rob Gallas as CMO and VP of marketing and PR.
 

George Washington University hires Baldassaro

Jaimy Lee May 01, 2009

WASHINGTON: The George Washington University tapped Sarah Gegenheimer Baldassaro as assistant VP of communications, effective March 23.
 

Scandinavian publisher Egmont names Goodman US AOR

Frank Washkuch May 01, 2009

NEW YORK: Copenhagen-based publisher Egmont hired Goodman Media as its first US AOR to raise awareness of its book titles and authors for its entry into the US market this fall.
 

Associations and lobbyists get support from new campaign

Jaimy Lee April 30, 2009

WASHINGTON: The American Society of Association Executives (ASAE) & The Center for Association Leadership launched a campaign April 26 to discourage negative views about associations and lobbyists.
 

E-textbook service hires Kwittken & Co. for brand awareness

Frank Washkuch April 29, 2009

NEW YORK: CourseSmart, an e-textbook venture created by five educational publishers, hired Kwittken & Co. as its AOR this month to raise brand awareness.
 

PBS hopes video portal casts it in a 'hipper' shade

Frank Washkuch April 27, 2009

ARLINGTON, VA: PBS conducted a media outreach and social media effort for the April 22 launch of the PBS Video portal, a Web site featuring full-length video content from the network and its local affiliates.
 

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