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Education

Quaker taps Nickelodeon star for 'Afterschool Rocks' campaign

Chris Daniels March 16, 2010

CHICAGO: Quaker Oats launched a PR-driven sweepstakes campaign featuring teen actress and singer Miranda Cosgrove.

National Humanities Center hires Howard, Merrell & Partners

Kimberly Maul March 10, 2010

RALEIGH, NC: The National Humanities Center, the institute for advanced study in the humanities, hired Howard, Merrell & Partners as PR AOR.

Russia vs. America: Students' perception of PR

Bruce K. Berger February 26, 2010

International comparative studies of PR students are rare.

College campus works to promote tolerance despite racial tension

Kimberly Maul February 25, 2010

The University of California, San Diego is dealing with unhappy students and charges of student racism, after off-campus parties held over Presidents Day Weekend mocked Black History Month.

Widmeyer Communications hires Segal

Jaimy Lee February 17, 2010

NEW YORK: Widmeyer Communications named Maris Segal an SVP, starting February 1.

Orthodontists pair sports with mouth guards in appeal to kids

Chris Daniels January 29, 2010

ST. LOUIS: The American Association of Orthodontists is preparing for its largest campaign to date with help from former NFL great Emmitt Smith.

UA to launch fellowship program for PR educators

Alexandra Bruell January 27, 2010

TUSCALOOSA, AL: The University of Alabama's Plank Center for Leadership in Public Relations plans to launch a fellowship program that it hopes will expose professors to current day-to-day operations of the PR function.

Morehouse School of Medicine taps Jackson Spalding

Kimberly Maul January 26, 2010

ATLANTA: The Morehouse School of Medicine (MSM) hired Jackson Spalding to oversee PR.

KETC puts PR plan into gear to promote documentary

Tanya Lewis January 15, 2010

KETC was commissioned by the Corporation for Public Broadcasting to produce Gearing Up, a documentary about the 2008 FIRST (For Inspiration and Recognition of Science and Technology) robotics competition.

Education campaigns mitigate fallout from product changes

Jaimy Lee January 15, 2010

An article in 'The Wall Street Journal' this week noted that food companies have quietly reduced sodium in their products for years, seeking to balance the consumer preference for taste and a corporate responsibility to improve nutrition.

Widmeyer taps Kaufman for edu practice

Jaimy Lee January 13, 2010

WASHINGTON: Widmeyer Communications hired Daniel Kaufman as an SVP and leader of the firm's PreK-12 education practice, effective January 4.

PR students name top issues for new decade

Bruce Berger January 08, 2010

At the beginning of a new year, we often reflect on trends or issues in the previous year, even as we look ahead.

Exemplar adds three education clients

Jaimy Lee December 11, 2009

FALLS CHURCH, VA: Exemplar Strategic Communications added three public affairs and PR clients, including Big Picture Learning, Cable in the Classroom, and the University of Colorado at Boulder, since August.

Florida International introduces Hispanic Communication Studies

Kimberly Maul December 10, 2009

MIAMI: Florida International University launched a program in Hispanic Communication Studies as part of its School of Journalism and Mass Communication (SJMC).

Chegg.com hires WS

Aarti Shah December 08, 2009

SAN FRANCISCO: Chegg.com, an online textbook rental company that recently raised an additional $57 million in venture capital, has hired Weber Shandwick.

Task force maintains neutral voice in push to establish trauma center

Aarti Shah December 01, 2009

The Chester County Trauma Services Task Force wanted to establish a medical trauma center in the county.

Habits: Margi Booth, president, M Booth & Associates

December 01, 2009

Margi Booth talks to 'PRWeek' about her morning ritual, first PR job, and proudest career achievement.

Nike misfires with Pro Combat event

Kimberly Maul December 01, 2009

Over several weeks this fall, Nike rolled out its new lightweight Pro Combat uniforms for its sponsored college football teams, including Virginia Tech, Texas Christian, and Ohio State.

US Cellular expands "Calling All Communities" campaign

Kimberly Maul November 24, 2009

CHICAGO: US Cellular is expanding its "Calling All Communities" CSR campaign from its inaugural year in 2008, adding a Facebook page and introducing marketing and advertising to the PR-led campaign.

Rasky Baerlein promotes Monahan to SVP

Erica Morris November 24, 2009

BOSTON: Rasky Baerlein Strategic Communications promoted Melissa Monahan to SVP of the firm's education, healthcare and nonprofit team.

Don't forget the intangibles in your job search

Bruce Berger November 06, 2009

Students and young professionals know the importance of mastering core skills to gain a job.

Take time to mentor

Rashada Whitehead November 04, 2009

A few weeks ago, I participated in a luncheon for My Sister's Keeper of Chicago, a nonprofit dedicated to providing resources and mentoring to young women at inner-city high schools.

Peer-prompted conversation heightens teens' awareness

Aarti Shah November 01, 2009

This fall, Allstate Insurance, aided by the Zeno Group, went into high schools in key markets to teach students about safe driving.

Pursuit of a job offers chance to prove you can do the job

Gideon Fidelzeid November 01, 2009

This year's graduates entered a particularly frustrating job market.

Cause Survey 2009: Committed to the cause

November 01, 2009

While consumers struggle to maintain financial contributions to charities, corporate efforts are trying to fill the gap, finds the 2009 PRWeek/Barkley PR Cause Survey.

What types of continuing education does a PR professional need, particularly in a tough economy?

Steve Seeman October 29, 2009

Depending upon one's level of seniority, professional development could cover a broad spectrum of subjects.

Former Coke executive Tom Mattia to head Yale's comms

Rose Gordon October 27, 2009

NEW HAVEN, CT: Yale University has named Tom Mattia as chief communications officer and special adviser to the school's president, Richard Levin.

Disney to offer 'Baby Einstein' refunds

Jaimy Lee October 26, 2009

The Walt Disney Company said last week that it will issue refunds for the "Baby Einstein" videos, which has raised questions with the news media and advocacy groups about marketing content to children as educational.

PHA hires Environics Communications as AOR

Christina Capodice October 15, 2009

WASHINGTON: With Pulmonary Hypertension Awareness Month just weeks away, the Pulmonary Hypertension Association hired Environics Communications as its AOR with the goal of educating the nation and improving the lives of approximately 100,000 people in the US with PH.