The WikiLeaks firestorm is not dying down anytime soon with the statement from founder Julian Assange that he will release documents early next year from a major US bank.

US voters spoke loud and clear on November 2 when they catapulted the Republican party into control of the House and put a severe dent into the Democrats' hold on the Senate.

For a company to truly make a push in a new direction it must do more than just adopt new branding or a slogan. It must also hire the type of people who align with where the company wants to be in the future.

Google's mass e-mail to its Gmail users this week on the Google Buzz privacy lawsuit is another reminder that Internet privacy is a deep concern for individuals, and web-based tech companies are losing the PR battle over the issue.

The evolution of PR and communications into a much more important part of the overall marketing mix is defined by the increased attention paid to it by CEOs and CMOs at corporations and brand owners.

In the latest dispute over fees for television programming, the media conglomerate and a prominent cable provider have yet again put viewers in the middle.

Gap's recent attempt to change its logo, likely to help lagging sales, was met with serious 2.0 resistance. When the company released the logo, consumers said, through Twitter, Facebook, etc, that they preferred the original blue box design, prompting the company to respond.

This week, the FTC announced proposed changes to its green marketing guidelines, in an attempt to protect consumers and avoid "greenwashing."

The Facebook movie The Social Network is opening in theaters today, and what better way to denote the occasion than to discuss the potential PR fallout of the film and how it characterizes Facebook CEO Mark Zuckerberg.

The battle to decide who "owns" social media marketing is heating up. Publicis is the latest agency network to address the way it tackles social media at a group level.