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Editorial Articles
Timing of the nutrition labeling initiative spurs criticism
PRWeek Editorial January 28, 2011
Criticism surrounding the Grocery Manufacturing Association (GMA) and Food Marketing Institute's nutrition labeling initiative is indicative of heightened media and consumer scrutiny in the food industry.
Comcast-NBCU giant must push positive initiatives in merger
PRWeek Editorial January 21, 2011
The FCC and US Department of Justice gave the Comcast-NBC Universal merger the thumbs up this week, yet both media companies have remained quite silent.
Verizon and AT&T wasting precious comms time
PRWeek Editorial January 14, 2011
Now that Verizon Wireless thankfully put to rest exhaustive rumors and finally unveiled an iPhone compatible with its network much of the world can move on.
Less may be more in tobacco industry fight
PRWeek Editorial January 07, 2011
The tobacco industry faced an onslaught of media attention this week as federal regulators informed tobacco companies that they are required to disclose changes made to their product's ingredients.
Talent remains crucial, but its defining qualities are changing
January 01, 2011
Talk to any senior executive in the PR business, on the agency or the client side, and they will tell you that attracting and retaining the right talent will be the most crucial factor in determining whether they are successful in 2011.
Census data isn't just a way to pass the time
PRWeek Editorial December 17, 2010
A recent application launched by The New York Times, based on data from the Census Bureau, provides more than just fun facts to share - it's a goldmine of information for marketers and PR professionals.
Retailers need PR-driven product innovation
PRWeek Editorial December 10, 2010
When promotions and deals go sour, marketers should look to product innovation and PR. Better yet, marketers should look to product innovation and PR before promotions and deals go sour.
Banks should prepare for WikiLeaks fallout
PRWeek Editorial December 03, 2010
The WikiLeaks firestorm is not dying down anytime soon with the statement from founder Julian Assange that he will release documents early next year from a major US bank.
Big money fails the midterm exam on effective messaging
PRWeek Editorial December 01, 2010
US voters spoke loud and clear on November 2 when they catapulted the Republican party into control of the House and put a severe dent into the Democrats' hold on the Senate.
PR needs to hire for the future, not get stuck in the past
PRWeek Editorial November 19, 2010
For a company to truly make a push in a new direction it must do more than just adopt new branding or a slogan. It must also hire the type of people who align with where the company wants to be in the future.
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