Editorial Articles

Super Bowl ad faux pas call for PR follow-up

PRWeek Editorial February 11, 2011

Save for Darth Vadar and Justin Bieber, the 2011 Super Bowl commercials did not live up to the laughs of years' past.
 

Quality products are more important than corporate quirks

PRWeek Editorial February 04, 2011

The controversy over speculation that Chick-fil-A supports anti-gay groups raises the issue of how much room there is in the corporate structure for cause, value, and beliefs.
 

Independence is enticing, but networks have their benefits

PRWeek Editorial February 01, 2011

The developments at WPP PR giant Hill & Knowlton in early January once again demonstrate the intense pressure firms are under in a network structure and the constant fuel required to turbo charge their revenues and service offerings.
 

Timing of the nutrition labeling initiative spurs criticism

PRWeek Editorial January 28, 2011

Criticism surrounding the Grocery Manufacturing Association (GMA) and Food Marketing Institute's nutrition labeling initiative is indicative of heightened media and consumer scrutiny in the food industry.
 

Comcast-NBCU giant must push positive initiatives in merger

PRWeek Editorial January 21, 2011

The FCC and US Department of Justice gave the Comcast-NBC Universal merger the thumbs up this week, yet both media companies have remained quite silent.
 

Verizon and AT&T wasting precious comms time

PRWeek Editorial January 14, 2011

Now that Verizon Wireless thankfully put to rest exhaustive rumors and finally unveiled an iPhone compatible with its network much of the world can move on.
 

Less may be more in tobacco industry fight

PRWeek Editorial January 07, 2011

The tobacco industry faced an onslaught of media attention this week as federal regulators informed tobacco companies that they are required to disclose changes made to their product's ingredients.
 

Talent remains crucial, but its defining qualities are changing

January 01, 2011

Talk to any senior executive in the PR business, on the agency or the client side, and they will tell you that attracting and retaining the right talent will be the most crucial factor in determining whether they are successful in 2011.
 

Census data isn't just a way to pass the time

PRWeek Editorial December 17, 2010

A recent application launched by The New York Times, based on data from the Census Bureau, provides more than just fun facts to share ­- it's a goldmine of information for marketers and PR professionals.
 

Retailers need PR-driven product innovation

PRWeek Editorial December 10, 2010

When promotions and deals go sour, marketers should look to product innovation and PR. Better yet, marketers should look to product innovation and PR before promotions and deals go sour.