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Editorial Articles
CEOs must insist on making agency culture their business
PRWeek Editorial April 01, 2011
Over the past few weeks, PRWeek's staff has been reminded of the importance of an often overlooked element that distinguishes agencies from one another - culture.
Twitter serves dual role in crises
PRWeek Editorial March 18, 2011
A number of well known personalities have faced trouble lately for running their mouths on Twitter—a nightmare that doesn't look like it will go away for PR professionals.
Brands need original content to connect with female consumers
PRWeek Editorial March 11, 2011
Marketers and PR professionals have been trying to figure out how to reach women for years.
Senate hearing attacks the value of PR
PRWeek Editorial March 04, 2011
A Senate hearing this week scrutinizing a government contract awarded by the General Services Administration should serve as a red flag to the PR industry that there is more examination of contracts to come.
Lofty valuations aren't reason enough to party like it's 1999
PRWeek Editorial March 01, 2011
Remember the Web-based pet shop Pets.com? Or online grocery Webvan? Or fashion website boo.com, which squandered $180 million in just six months in a maelstrom of publicity, but burned out just as quickly?
Acquisitions showcase industry race to digital
PRWeek Editorial February 25, 2011
Porter Novelli's purchase of technology and social media PR agency Voce Communications is a shot across the bow to the PR world that right now it's an all-out race to digital.
Apple falls behind Google in subscriptions launch
PRWeek Editorial February 18, 2011
Google and Apple continued their head-to-head battle this week as the search behemoth followed the iPhone firm in unveiling a digital content subscription service - but with a more publisher-friendly version.
Super Bowl ad faux pas call for PR follow-up
PRWeek Editorial February 11, 2011
Save for Darth Vadar and Justin Bieber, the 2011 Super Bowl commercials did not live up to the laughs of years' past.
Quality products are more important than corporate quirks
PRWeek Editorial February 04, 2011
The controversy over speculation that Chick-fil-A supports anti-gay groups raises the issue of how much room there is in the corporate structure for cause, value, and beliefs.
Independence is enticing, but networks have their benefits
PRWeek Editorial February 01, 2011
The developments at WPP PR giant Hill & Knowlton in early January once again demonstrate the intense pressure firms are under in a network structure and the constant fuel required to turbo charge their revenues and service offerings.
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