Over the past few weeks, PRWeek's staff has been reminded of the importance of an often overlooked element that distinguishes agencies from one another - culture.

A number of well known personalities have faced trouble lately for running their mouths on Twitter—a nightmare that doesn't look like it will go away for PR professionals.

Marketers and PR professionals have been trying to figure out how to reach women for years.

A Senate hearing this week scrutinizing a government contract awarded by the General Services Administration should serve as a red flag to the PR industry that there is more examination of contracts to come.

Remember the Web-based pet shop Pets.com? Or online grocery Webvan? Or fashion website boo.com, which squandered $180 million in just six months in a maelstrom of publicity, but burned out just as quickly?

Porter Novelli's purchase of technology and social media PR agency Voce Communications is a shot across the bow to the PR world that right now it's an all-out race to digital.

Google and Apple continued their head-to-head battle this week as the search behemoth followed the iPhone firm in unveiling a digital content subscription service - but with a more publisher-friendly version.

Save for Darth Vadar and Justin Bieber, the 2011 Super Bowl commercials did not live up to the laughs of years' past.

The controversy over speculation that Chick-fil-A supports anti-gay groups raises the issue of how much room there is in the corporate structure for cause, value, and beliefs.

The developments at WPP PR giant Hill & Knowlton in early January once again demonstrate the intense pressure firms are under in a network structure and the constant fuel required to turbo charge their revenues and service offerings.