Editorial Articles

Google does good with China move

January 15, 2010

Few countries have dared to directly confront China on its range of human rights violations with as much force as Google did this week.
 

NHL's smart moves win fans back

January 08, 2010

On New Year's Day, NBC televised a game that has become that sport's centerpiece attraction. Hint: It's not a bowl game.
 

Market to your niche, but do not forget everyone else

January 01, 2010

If you're a brand selling the basics - food, auto, financial services, household products - avoiding some other basics in your campaigns is a good idea, namely sex and race.
 

Facebook makes calculated risk

December 18, 2009

As the social networking leader, Facebook holds a privileged position. It has the power to set the tone in a still evolving community where more and more of us are spending more and more time.
 

Firms must speak up quickly where stimulus funds are concerned

December 11, 2009

The Hill reported this week that two Republican senators were questioning wasteful stimulus projects, including a multimillion contract awarded to Burson-Marsteller.
 

Rethink your celebrity hire

December 04, 2009

Celebrities are used to move a lot of product in the US, and globally. They endorse liquors, clothing, phones, cars, political causes, and even other celebrities.
 

Recognition of online reality will help FDA stay relevant

December 01, 2009

The Food & Drug Administration (FDA) held public hearings in mid-November with industry leaders to gather information about using social media and the Web to promote FDA-regulated medical products.
 

Agency tool building shows promise

November 20, 2009

As the progression to online communications got underway, communicators moved from the phones to the Web, managing blogger relations and monitoring social networks.
 

Demand ROI or risk your profession

November 13, 2009

The theme for this year's PRSA International Conference was "delivering value," in particular PR's role in driving business.
 

The source is not the problem

November 06, 2009

A recent post on Gawker complained about what it called The New York Times showing former New York Governor Eliot Spitzer's "flacks' extraordinary deference as the scandal unfolded" last year.
 
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