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Editorial Articles

Path to true innovation needs to be discovered by agencies

Steve Barrett July 01, 2011

Agencies across all disciplines have been trying to reinvent their operating model for decades.

Facebook fiasco reveals litany of simple PR practice missteps

PRWeek Editorial June 01, 2011

Acres of newsprint and myriad computer bytes have been devoted to the ignominious episode involving Burson-Marsteller and its abortive attempts on behalf of Facebook.

Agencies must find answers for a lack of diversity

PRWeek Editorial May 01, 2011

The subject of diversity in the PR and communications industries is one we return to again and again here at PRWeek.

CEOs must insist on making agency culture their business

PRWeek Editorial April 01, 2011

Over the past few weeks, PRWeek's staff has been reminded of the importance of an often overlooked element that distinguishes agencies from one another - culture.

Twitter serves dual role in crises

PRWeek Editorial March 18, 2011

A number of well known personalities have faced trouble lately for running their mouths on Twitter—a nightmare that doesn't look like it will go away for PR professionals.

Brands need original content to connect with female consumers

PRWeek Editorial March 11, 2011

Marketers and PR professionals have been trying to figure out how to reach women for years.

Senate hearing attacks the value of PR

PRWeek Editorial March 04, 2011

A Senate hearing this week scrutinizing a government contract awarded by the General Services Administration should serve as a red flag to the PR industry that there is more examination of contracts to come.

Lofty valuations aren't reason enough to party like it's 1999

PRWeek Editorial March 01, 2011

Remember the Web-based pet shop Pets.com? Or online grocery Webvan? Or fashion website boo.com, which squandered $180 million in just six months in a maelstrom of publicity, but burned out just as quickly?

Acquisitions showcase industry race to digital

PRWeek Editorial February 25, 2011

Porter Novelli's purchase of technology and social media PR agency Voce Communications is a shot across the bow to the PR world that right now it's an all-out race to digital.

Apple falls behind Google in subscriptions launch

PRWeek Editorial February 18, 2011

Google and Apple continued their head-to-head battle this week as the search behemoth followed the iPhone firm in unveiling a digital content subscription service - but with a more publisher-friendly version.

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