Edelman

Edelman creating K Group to avoid Quaker conflict

Lindsay Stein January 12, 2012

CHICAGO: Edelman created the K Group Public Relations Company, an agency dedicated exclusively to its new Kellogg account, to avoid potential client conflicts, particularly those with the PepsiCo Quaker brands.

Top 10 Twitter blunders

Rose Gordon July 06, 2009

ComputerWeekly has issued a report on what it sees as the top 10 "marketing blunders" that have taken place on that oh-so-popular site, Twitter. Familiar...

Zell could lose hold on Tribune Co.

Frank Washkuch June 09, 2009

The Tribune Co., which has instituted widespread job and content cuts across its media properties,...

Edelman's San Francisco Tweet-up

Aarti Shah April 22, 2009

This week I attended Edelman’s Tweet-up, hosted by Steve Rubel, SVP and director of insights for Edelman Digital. Among others in attendance were Jay Porter,...

Microsoft calls social media review 'an exercise'

Aarti Shah February 27, 2009

PRWeek UK has reported that Microsoft is rethinking its global media strategy, as a way to improve its consumer communications. According to the...

GSK, WellPoint, Edelman, Cleveland Clinic get high marks in survey

Jaimy Lee January 28, 2009

Media Mind just completed its annual survey of healthcare journalists, tallying their thoughts and views on pharmaceutical companies, insurers, agencies, and medical centers.

Report: Tribune Co. hired Edelman in November, paid agency $110,000, for Chapter 11 comms

Frank Washkuch December 30, 2008

Tribune Co. stressed a message of continuity in the wake of its Chapter 11 filing on December 8. Yet two...

Dealing with cynicism, property management also part of Tribune Co. efforts

Frank Washkuch December 11, 2008

What else goes into bankruptcy-related PR aside from reassuring employees, advertisers, and other key groups? For one, making sure that...

On getting PR bloggers to promote their blogs

Keith O'Brien August 17, 2008

So... this competition. Did anyone hear about it?

When we decided to launch a competition to find the admittedly oddly phrased "most worthwhile...

Exxon requests control of fake Twitter account

Ted McKenna August 13, 2008

Exxon Mobil media adviser Alan Jeffries told PRWeek that the company asked Twitter to give it control over accounts associated with its brand, after a...